October 20th, 2006
04:51 PM ET
4 years ago

Origins of the 'Daisy' ad

WASHINGTON (CNN) – It turned 42 last month, but the campaign advertisement known simply as "The Daisy Ad" still inspires numerous imitations in today's political ad wars, the latest being the Republican National Committee's upcoming spot, "The Stakes."

The original ad, paid for by Lyndon Johnson's presidential campaign, aired only once on September 7, 1964 during a movie-of-the-week.

Tony Schwartz, a press-shy New York media consultant, produced the spot for the Johnson campaign. His recent campaign work includes a stint with then-New York City Public Advocate Mark Green in the 1990s.


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