Edwards launched his first campaign ad in New Hampshire Thursday.
Edwards' campaign had initially planned to release the ad during the week of July fourth, but said it was ahead of its fundraising schedule and therefore decided to air the ad earlier. Senior Edwards staffers said recent stories criticizing the Democratic presidential candidate's expensive haircuts helped to boost their war chest.
"We're in a different era now," Senior Advisor Joe Trippi said. "People see a story like that, and they chip in $15 to $20 to get our real message out. Supporters think it wasn't fair, so it actually helps in terms of money."
The campaign wouldn't say how much was spent on the ad, but said that it was a "strong buy."
– CNN Associate Producer Lauren Kornreich