Romney is out with a new ad Monday.
WASHINGTON (CNN) - In the latest effort to tout his family values, former Massachusetts Gov. Mitt Romney hit the television airwaves Monday with a new ad that criticizes the “culture that surrounds our kids today.”
In the ad, set to run in crucial campaign states Iowa, New Hampshire, and South Carolina, the GOP presidential hopeful quotes former Reagan speech writer Peggy Noonan, who wrote following the Columbine shootings that the assailants “inhaled too deeply in the oceans in which they swam.”
“I’d like us to clean up the water in which our kids are swimming,” Romney says in the ad as picturesque beach scenes are displayed.
Romney’s latest ad comes less than two weeks after he faced criticism from some social conservatives who argued he did not try to limit pornography offerings in Marriott Hotels when he served on its board.
"I am not pursuing an effort to try and stop adults from being able to acquire or see things that I find objectionable; that's their right,” Romney told The Associated Press following the criticisms. “But I do vehemently oppose practices or business procedures that will allow kids to be exposed to obscenity.”
– CNN Ticker Producer Alexander Mooney