“It’s Barack Obama time,” says the ad’s narrator. “A Christian family man, community organizer, civil rights lawyer, courageous legislator, and U.S. senator who’s told the truth as a soldier for justice.”
Obama senior national adviser Rick Wade acknowledged the phrase “soldier for justice” has strong civil rights and Christian overtones.
“Sen. Obama is someone who has fought for the poor. That phrase does represent who he is,” Wade told CNN. “We think the phrase will resonate with voters in South Carolina.”
Obama’s South Carolina state director Stacey Brayboy said the ad will play in 36 urban and gospel radio stations across the state.
- CNN South Carolina Producer Peter Hamby