Vibe magazine, one of the leading publications covering hip-hop, put Obama on its cover over the headline "It's Obama Time."
WASHINGTON (CNN) – Vibe magazine has dubbed him "B-Rock." He's getting shout-outs in some of the most popular hip-hop singles of the summer. He's even had a high-profile meeting with Ludacris.
Barack Obama might not be leading the Democratic presidential field in national polls, but the freshman senator has managed to capture the imagination of the hip-hop community, comprised mostly of rap artists, music industry professionals, activists and young fans of all races.
Despite Obama's sometimes critical opinion of rap music, the candidate's name is being dropped on iPods, car stereos and music Web sites across the country.
– CNN South Carolina Producer Peter Hamby