September 5, 2007
Posted: September 5th, 2007 10:29 AM ET
COLUMBIA, South Carolina (CNN) – Former Massachusetts governor Mitt Romney, trailing in polls here among Republicans, will become the first 2008 presidential candidate to run post-Labor Day television ads in South Carolina. The advertisement "Leadership," which hit the airwaves in Iowa and New Hampshire last week, will begin running in South Carolina on Wednesday. The ads show Romney jogging briskly on a sunny road in running shorts while the narrator intones: "Mitt Romney. The energy and experience to turn around Washington." More ads will be thrown into the rotation in the future. Romney's South Carolina Communications Director Will Holley did not provide details on media strategy, but said "this is a significant buy." He also said the campaign had a "very light" ad buy on cable in South Carolina back in June. Romney is already running television ads in Iowa and New Hampshire, where he is leading other Republican candidates in recent polls. – CNN South Carolina Producer Peter Hamby Filed under: Mitt Romney South Carolina
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