September 19th, 2007
12:45 PM ET
11 years ago

Romney to run more ads in South Carolina

Romney is running TV ads in South Carolina before his Republican competitors.

COLUMBIA, South Carolina (CNN) - Former Massachusetts Governor Mitt Romney is up with his second television ad in as many weeks in South Carolina, hoping to boost his sagging poll numbers here.

While polls show Romney leading in Iowa and New Hampshire, he trails former New York mayor Rudy Giuliani, former Tennessee Sen. Fred Thompson and Sen. John McCain in the Palmetto State.

The ad, entitled "Tested, Proven," emphasizes Romney's conservative credentials on issues such as immigration and gay marriage. The ad is not new - it first started running in Iowa, New Hampshire and on national cable channels in late May.

Romney became the first Republican candidate to advertise in South Carolina on September 5 with a "significant" ad buy, according to Romney spokesman Will Holley. That ad, "Energy," depicts Romney jogging while the narrator touts Romney's business and management experience.

Why Romney leads in other states but trails here is unclear. Some Republican political consultants have suggested that Romney's Mormonism is his Achilles heel in a state where conservative Christians dominate Republican primary voters. Others simply think his Massachusetts pedigree simply does not resonate among southern voters (although the New Yorker in the race, Giuliani, has continued to lead state polls).

At the same time, several religious leaders in South Carolina have told CNN that they think Romney "lines up" on the issues that matter to them.

- CNN South Carolina Producer Peter Hamby

Filed under: Fred Thompson • John McCain • Mitt Romney • Political ads • Rudy Giuliani • South Carolina
soundoff (13 Responses)
  1. Rodney Dallas TX

    Romney is a moron and has no chance in hell of winning the election. Might as well drop out now pretty boy. Gay Marriage should be legal by the way.

    September 19, 2007 01:55 pm at 1:55 pm |
  2. gale lake charles, La

    what a 'racial' thing to say- can you imagine another politician saying 'He's acting black'? i can't, everyone would be all over that in a heartbeat..I find that alot of racial comments come from blacks and it is allowed with no repercussions. Frankly, I'm tired of it. Why make it a race issue anyway? in reference to Jena, can you imagine if the ones doing the beating where 'white'? How can Jesse Jackson and Al Sharpton say that those boys need to be in school and not jail?!! I find it all ridiculous how these situations are tolerated.

    September 19, 2007 02:16 pm at 2:16 pm |
  3. Bill Kaluza, Denver, Colorado

    Romney's likely a decent guy, but I take to heart W.C. Fields' famous quotation: "Never trust a man who doesn't drink."

    September 19, 2007 02:31 pm at 2:31 pm |
  4. Pat, huntington, ny

    And he does with Mormon Church money. The LTD agenda must be stopped!

    September 19, 2007 02:58 pm at 2:58 pm |
  5. Chris, Middletown, CT

    Romney (and the rest of the field of Republicans...and Democrats) exemplify what is wrong with the field of candidates – they are either right or left wing – ask yourself (and forget about your party affiliation) – are you socially liberal? and are you fiscally conservative? then you are a moderate Democrat...guess are also a moderate Republican....and you are also an independent – we are the majority!! we need moderates – theres only one....not the best choice...but he is "us" – Rudy Giuliani

    September 19, 2007 03:06 pm at 3:06 pm |
  6. Jeannie, Sacramento, CA

    Gimme a break.... a tested and proven conservative? He was for abortion, then against it. He presided over the only state in the union that voted yes on gay marriage and now he's against it? He said he was an NRA supporter because he hunted as a child then later was proven to have lied. Like I said, gimme a break...

    September 19, 2007 03:48 pm at 3:48 pm |
  7. Robin C, Boston, MA

    I wonder if plans to include in his ads that people of his faith believe that African Americans work for the Devil. That should go over well in SC.

    September 19, 2007 03:59 pm at 3:59 pm |
  8. Shawnie Cannon, Grants Pass OR

    Robin from Boston:

    That is an urban legend and you need to get your info about Mormonism from a more reliable source.

    Jeannie from Sacramento:
    You're WAY off. The state voted NO on gay marriage and the legislature unilaterally overturned the vote to both his and the voters protests. And you're right. Massachusetts is the most liberal state in the union. Romney is not.

    Furthermore, Romney gave the facts about his hunting experience the first time around, and the press took it out of context. If you read the whole speech, he shared the extent of his hunting experience right off the bat. And no one disputes that he hunted as a child. That is actually the part that is true.

    Jeannie, give him a break. You may not like his political platform, but don't pass on lies.

    September 19, 2007 04:34 pm at 4:34 pm |
  9. Montorey New Bern, North Carolina

    I'M African american and I'm Mormon and no the church does not belive that i or blacks work for the devil buddy – i almost laughed at your ignorance...and no im not the only black person apart of the church and let me tell you i have been treated better in this church than the black churches i once went too – and yea i went to some white churches to and still hands down mormons are the best – they practice what the preach...take care.

    September 19, 2007 05:12 pm at 5:12 pm |
  10. Robin C, Boston, MA

    Is he wearing his special magic pajamas in the ads? Are his wives wearing theirs?

    September 19, 2007 05:23 pm at 5:23 pm |
  11. Shawnie Cannon, Grants Pass OR

    Robin from Boston,

    You are truly not in reality zone. Romney is the only major Republican candidate with just ONE wife.

    September 19, 2007 07:48 pm at 7:48 pm |
  12. Chris, Middletown, CT

    Robin –
    You are way off – they are called magic who doesn't love Howard Stern?? (Go Rudy)

    September 20, 2007 10:44 am at 10:44 am |
  13. Ken Howell Chapel Hill NC

    Okay, what’s the fuss over Romney and the Mormons? After a little research, this is what I found of their beliefs. Lions and tigers and Mormons – oh my! Oh come on people. Heck, I would love to have neighbors like these.

    The Articles of Faith of The Church of Jesus Christ of Latter-day Saints (Mormons)

    We believe in God, the Eternal Father, and in His Son, Jesus Christ, and in the Holy Ghost.
    We believe that men will be punished for their own sins, and not for Adam's transgression.
    We believe that through the Atonement of Christ, all mankind may be saved, by obedience to the laws and ordinances of the Gospel.
    We believe that the first principles and ordinances of the Gospel are: first, Faith in the Lord Jesus Christ; second, Repentance; third, Baptism by immersion for the remission of sins; fourth, Laying on of hands for the gift of the Holy Ghost.
    We believe that a man must be called of God, by prophecy, and by the laying on of hands by those who are in authority, to preach the Gospel and administer in the ordinances thereof.
    We believe in the same organization that existed in the Primitive Church, namely, apostles, prophets, pastors, teachers, evangelists, and so forth.
    We believe in the gift of tongues, prophecy, revelation, visions, healing, interpretation of tongues, and so forth.
    We believe the Bible to be the word of God as far as it is translated correctly; we also believe the Book of Mormon to be the word of God.
    We believe all that God has revealed, all that He does now reveal, and we believe that He will yet reveal many great and important things pertaining to the Kingdom of God.
    We believe in the literal gathering of Israel and in the restoration of the Ten Tribes; that Zion (the New Jerusalem) will be built upon the American continent; that Christ will reign personally upon the earth; and, that the earth will be renewed and receive its paradisiacal glory.
    We claim the privilege of worshiping Almighty God according to the dictates of our own conscience, and allow all men the same privilege, let them worship how, where, or what they may.
    We believe in being subject to kings, presidents, rulers, and magistrates, in obeying, honoring, and sustaining the law.
    We believe in being honest, true, chaste, benevolent, virtuous, and in doing good to all men; indeed, we may say that we follow the admonition of Paul—We believe all things, we hope all things, we have endured many things, and hope to be able to endure all things. If there is anything virtuous, lovely, or of good report or praiseworthy, we seek after these things.

    September 21, 2007 01:57 pm at 1:57 pm |