Hillary Clinton has launched the first radio ad of her presidential campaign.
COLUMBIA, South Carolina (CNN) - Sen. Hillary Clinton on Monday became the second Democratic presidential candidate - after Sen. Barack Obama - to hit South Carolina's radio airwaves with an advertisement targeting African-American voters.
Clinton's ad is the first radio spot released by her presidential campaign. Entitled "Invisible," the ad touches on several issues important to black voters here, such as health care, crumbling schools, and the Bush administration's response to Hurricane Katrina.
The ad argues that black voters are "invisible" to President Bush. "And if you're stuck on a rooftop or stranded in the Superdome during a hurricane, you're invisible to this president even when you're on CNN," says Clinton during the ad, plucking a line from her September 16 speech to the Charleston NAACP.
The narrator ends the ad with a theme the Clinton campaign has pushed increasingly in recent weeks: that she is the candidate of change.
The ad will run on two-dozen radio stations of "predominantly African-American listenership" across the state, according to the Clinton campaign.
Obama's radio ad, which touted the Illinois Senator as a "Christian family man" and a "soldier for justice," launched here in late July on gospel and urban stations across the state.
Listen to the Clinton ad here.
- CNN South Carolina Producer Peter Hamby