October 15th, 2007
12:00 PM ET
7 years ago

TV ads to reach $3 billion

Former Massachusetts Gov. Mitt Romney has spent the most on TV advertising so far among presidential contenders.

WASHINGTON (CNN) - A wide-open presidential race and a willingness by candidates, interest groups, unions and corporations to buy TV time will lead to historic spending for political and issue-advocacy advertising in the 2008 election cycle, an analysis shows.

The cost to try to influence the 2008 election could exceed $3 billion, according to TNS Media Intelligence/Campaign Media Analysis Group, CNN's consultant on political television advertising.

This is nearly twice as much than what was spent in 2004 when political and issue-advocacy television advertising rang in at $1.7 billion. In 2006, $2.3 billion was spent on political and issue-advocacy TV commercials.

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Filed under: Ads
soundoff (13 Responses)
  1. Joe Clinton, Los Angeles, Cali

    That's a not a lot of money compared to how much money this country owes!

    October 15, 2007 12:21 pm at 12:21 pm |
  2. Jim, Cedar Park, TX

    What is sad is the number of people will vote according to what they saw in an ad or a mailer they received at home.

    If you tell a lie enough times it will become truth. This applies to all the candidates running for office.

    October 15, 2007 12:40 pm at 12:40 pm |
  3. Coach Haughton NH

    Wow maybe politics is GOOD for the economy?

    October 15, 2007 12:42 pm at 12:42 pm |
  4. Corbett, Seattle WA

    This is actually good news for Dems, cuz this season it looks like they will have more cash that the Republicans.

    October 15, 2007 12:54 pm at 12:54 pm |
  5. Shawnie - Grants Pass, OR

    The only people that will sound like a lot to are those who are out-of-touch with how much media costs.

    This is nothing.

    October 15, 2007 12:59 pm at 12:59 pm |
  6. Ryan, Boston MA

    I've seen more human-looking candidates than Romney in the Hall of Presidents at Disney

    October 15, 2007 01:29 pm at 1:29 pm |
  7. Bob, Seattle, WA

    This is a BULLHORN testimony that the 'American people' (as the candidates love express their total knowledge and concern for) don't matter at all to the candidates. It certainly is NOT a government 'of the people, by the people, and for the people' any more. The people don't matter and the good 'ol USofA ought to start thinking about their own revolution soon. The 'people' need to start taking back America and soon they will realize this and do something about it. Like ZERO advertising on political campaigns, public or private, excepting those funded from PUBLIC/GOVERNMENT money that is meted out equally to every candidate from any party. Then, and only then, will the American 'people' start to have a say in the government that is put in place and the resulting legislation that comes out of it. If, this doesn't happen, America is well on it's way to deteriorating to becoming it's own version of a 'third world' country manipulated solely by the 'ruling class'. It is, I fear, probably unavoidable because we are probably already stuck in the irreversible downward spiral. Whatever happened to America and it's ideals behind which we were founded.

    October 15, 2007 02:56 pm at 2:56 pm |
  8. therealist

    The culture of corruption is now focused on your couch. Just watch them waste billions making us unrealistic promises..

    October 15, 2007 03:04 pm at 3:04 pm |
  9. Shardule, Philadelphia, PA

    I think we could have solved hunger problems in third-world countries or, heck, even funded the Iraq War, with all of that money. Shame.

    October 15, 2007 04:07 pm at 4:07 pm |
  10. Katherine, Davenport, IA

    I would love to see some of these political candidates donate some of their money to causes instead of trying to outsell themselves. I have yet to hear one candidate say anything original. They are all carbon copies of each other. Pretty soon, they will be saying, "I just want World Peace" like in Miss Congeniality.

    October 15, 2007 04:20 pm at 4:20 pm |
  11. Bob, Seattle, WA

    Shardule:

    It is 'government of the special interest, by the special interest, for the special interest'. The AMOUNT is very large given that it is all 'influence money', similar to racketeers, and the money is only meant for ONE thing. Lining the pockets of the influential at the expense of 'the American people' about whom the candidates so piously pontificate their 'heartfelt' compassion. The great 'middle class' really DOES 'get it'. We just need a champion. Doesn't look like one is on the horizon though. To beholdin' to the special interest. Maybe a 'new Boston Tea Party' is due.

    October 15, 2007 07:37 pm at 7:37 pm |
  12. homeless

    o brother can u spare a dime?

    October 15, 2007 08:21 pm at 8:21 pm |
  13. Sherry Brunswick ME

    Campaigning needs become state-of-the-art and in touch with our current capabilities. People are still roaming from town to town shaking the locals' hands as they did before radio, television and the internet. This is an unrealistic waste of time and money and ends up with contenders buying their seat in the government.

    October 16, 2007 12:14 am at 12:14 am |

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