October 18th, 2007
11:49 AM ET
11 years ago

Romney courts conservatives with family ad

Ann Romney stars in a new Web ad highlighting her large family.

(CNN) – As part of his ongoing effort to reach out to the GOP's conservative base, Republican presidential candidate Mitt Romney released a new Web ad Thursday emphasizing the importance of family values by showcasing his five children and ten grandchildren.

In the ad, the former governor’s wife, Ann Romney, states, "Mitt says there's no work more important than what goes on within the four walls of the American home."

The ad, entitled “Our Home,” has been posted on YouTube, the official Romney campaign Web site, and Mrs. Romney's personal Web site, AnnRomney.com. It is a montage of both home videos and professionally produced clips of Romney surrounded by his children and grandchildren.

The ad was released a day before Romney is scheduled to attend the conservative “Value Voters Summit” in Washington. The summit, which is sponsored in part by Dr. James Dobson’s Focus on the Family and Tony Perkins’ Family Research Council, may prove to be an important forum for the Republican contenders to address the role of religion in public life. Romney’s Mormon faith is widely perceived to be a concern among many of the conservative Christian activists currently being courted by his campaign.

The former Massachusetts governor drew renewed criticism from his opponents last week for continuing to claim that he is the candidate who best represents the GOP’s conservative base.

- CNN Political Assignment Editor Katy Byron

Filed under: Mitt Romney
soundoff (44 Responses)
  1. Bill, Florida

    God save us from another Talking Head Political Spouse! Is there any other country in the world where the spouses's get as much airtime as the candidates? NO! They usually a quiet supporters willing to let their husbands/wives do their job and speak for themselves! Over-inflated egos and attention deficit disorders...all of them...

    October 18, 2007 01:00 pm at 1:00 pm |
  2. Jack, New Yrok

    After one hour this article is posted, why no body care to make a comment?
    This tell you the polls by CNN is correct,Mr.Obama's so far behind, nobody even care any more.

    October 18, 2007 01:03 pm at 1:03 pm |
  3. Joshua

    If Romney cares so much about Iraq why doesn't any oh his family go over there?

    October 18, 2007 01:12 pm at 1:12 pm |
  4. Tom - Dedham, Mass

    He is exactly right, the most important "work" any of us do, is within our family. That meaning being the best Mon, Dad, Brother, Sister, Uncle etc, etc we can be.

    If you can't take care of the family unit FIRST your in trouble, the rest of the world certainly isn't any easier.

    I am good at my job and I have great times with my friends, but the most important thing I do is being a good Dad and Husband.

    If that is what is labeled "Family values" so be it, I'm in.

    October 18, 2007 01:14 pm at 1:14 pm |
  5. Wynter, Loudon, NH

    The funny thing about Romney is that he actually makes the Mormons look bad!

    While he may have been married in a Mormon Temple, he does not act much like a mormon. Their faith doesn't approve of someone putting themselves up on a pedestal as he has. And his false statements about his record may be easily covered when you call him a politician, but the mormon faith strongly disapproves of this. While in some other christian faiths its easy to repent on Sunday and twist the truth on Monday. The Mormon church frowns on that. It's a total life change or hit the road.

    So in the end, Romney's family values are another fabrication to go along with his fabricated lifestyle.

    Telling it like I see it,

    * By the way, in your last ad.. you should have said "Tax and Spend like Republicans" not Democrats because thats whats been happening for ten years.

    October 18, 2007 01:17 pm at 1:17 pm |
  6. Susan Branford, CT

    OK, so Romney won't put forth progressive ideas on climate change but he'll promote overpopulation. Are we trying to move forward or backward here? What kind of planet does he think he's leaving those 10 grandchildren anyway?

    October 18, 2007 01:22 pm at 1:22 pm |
  7. KP, Virginia

    If you want someone who will stand up for family values, Mitt Romney is your man!

    The concern over Romney's faith is ridiculous. Many have crazy misconceptions about the Church of Jesus Christ of Latter-day Saints.

    And in any event, despite some theological differences, the fact remains that Romney shares the values of fellow Christians and will stand up for those values as president.

    A strong economy, strong military, and strong families, respecting the value of human life... This is what Mitt Romney stands for.

    October 18, 2007 01:23 pm at 1:23 pm |
  8. Maria, Houston

    Obama campaign just received $1,571,228 in TWO days (and still counting), all from small donations! THAT's news! Where is your headline, CNN?

    MA Governor Deval Patrick is endorsing Obama and dispatching 40,000 people to campaign for him in NH. Big rally will be Tuesday in Boston. THAT's BIG! Where is your headline, CNN?

    October 18, 2007 01:28 pm at 1:28 pm |
  9. Mark R. Fort Lauderdale FL

    Maybe Giuliani should make an ad about his family. That would be fun!

    October 18, 2007 01:41 pm at 1:41 pm |
  10. roger, conway sc

    I hope the ad includes pictures of his young strapping boys who support bush's war along with their father but aren't over there fighting for our country...the entire family are hypocrites

    October 18, 2007 01:45 pm at 1:45 pm |
  11. RG, NY, NY

    Why aren't any of his other wives in the ads?

    October 18, 2007 01:47 pm at 1:47 pm |
  12. Ryan, Provo, UT


    That's really, really getting old.

    October 18, 2007 02:06 pm at 2:06 pm |
  13. Chris, Cleburne Texas

    Do people realize that Romney is the the only candidate among the GOP front runners who has only had one wife.

    October 18, 2007 02:19 pm at 2:19 pm |
  14. KP, Virginia

    Roger – "Hypocrites"?!? You gotta be kidding me. One can support the war and support the troops without being a soldier. I'm very proud of our troops and their tremendous sacrifices, but I also recognize there are many ways to be patriotic and support my country.

    RG – Give me a break. I'm of course assuming you're just making a lame joke and that you know members of the Church of Jesus Christ of Latter-day Saints don't have multiple wives, but it'd be nice if people could show a little more maturity.

    October 18, 2007 02:19 pm at 2:19 pm |
  15. CJ Richmond, VA

    RE: Why aren't any of his other wives in the ads?

    Posted By RG, NY, NY : October 18, 2007 1:47 pm

    Because unlike Giuliani, Thompson, & McCain, Governor Romney's the ONLY Republican Front runner who's had ONLY ONE WIFE.

    October 18, 2007 02:22 pm at 2:22 pm |
  16. Bob, San Francisco, CA

    And Democrats don't value their families? I'm sick of this garbage that family values, whatever that's supposed to mean, is strictly for conservatives. How absurd. So, love thy family unless one of your relatives turns out to be gay? What if she or he decides to be...gasp...an ATHIEST?

    More hypocritical pandering to smaller minds.

    October 18, 2007 02:52 pm at 2:52 pm |
  17. Antonio, Barcelona Spain

    Dear Katy Byron,

    How is a conservative politician airing an ad targeted to his conservative base considered news? I'm not a media genius nor a fancy pants New Yrokker like Jack so please feel free to break it down for the common man.


    ps – I wrote a better headline: "Conservative politician courts conservative voters with television ad". However, I'd check before using it because it might be in an old issue of The Onion.

    October 18, 2007 02:52 pm at 2:52 pm |
  18. Anonymous

    Why aren't your sons in Iraq Romney?

    October 18, 2007 03:36 pm at 3:36 pm |
  19. Shawnie Cannon, Grants Pass OR

    No matter what you think of Mitt Romney, his wife is a class act. She is truly enjoyable.s

    October 18, 2007 03:38 pm at 3:38 pm |
  20. MiA Savannah TN

    if Romney has so much concern for the Iraqi war, then why isn't he over there with his sons–who clearly support this drawn-out war–fighting, instead of making a commercial?? this is the epitome of hipocrisy. . .

    October 18, 2007 03:48 pm at 3:48 pm |
  21. Doug, Portland Maine

    I'm not sure how I feel about supporting Romney yet, but I don't understand the repeated attacks against Romney's sons for not being in the military. You can support the war in many other ways than actually fighting it. It's not a requirement for the children of presidential candidates to enlist in the military. Should we ask Obama when his little girls plan to join?

    AND once again, polygamy was outlawed in 1890, well over a century ago. The "wives" jokes are lame.

    October 18, 2007 04:03 pm at 4:03 pm |
  22. Liberal Chic

    Why aren't any of his other wives in the ads?

    Posted By RG, NY, NY : October 18, 2007 1:47 pm

    That's below the belt.

    October 18, 2007 04:15 pm at 4:15 pm |
  23. laurinda,ny

    That sure sounds like a very boring family. I prefer disfunctional ones, there is never a dull moment. Oh, and family get togethers are a real piece of work.

    October 18, 2007 04:18 pm at 4:18 pm |
  24. Dan, Syracuse

    So, now you have to be in the military to be a good American and support the troops? Why don't we just make military service mandatory in our country if that's the case? Is Mit supposed to hold a gun to his kids' heads telling them they have to join the military?

    October 18, 2007 04:38 pm at 4:38 pm |
  25. Ethan, Los Angeles, CA

    Another big government shill who wants to shop til' he drops and give our kids the bill. He is already eight million bucks in the hole based on his third quarter financials.


    October 18, 2007 05:37 pm at 5:37 pm |
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