November 14th, 2007
02:52 PM ET
10 years ago

Edwards campaign: New TV ad transcends black and white

Edwards' campaign says their new TV ad transcends racial issues.

COLUMBIA, South Carolina (CNN) - As Sens. Hillary Clinton and Barack Obama compete to win over black voters in South Carolina, members of John Edwards' campaign staff said Wednesday that their new TV ad manages to transcend racial issues.

The competition for black voters has become somewhat of a focal point of the Democratic race here, with the campaigns of both Obama and Clinton both running radio ads targeted specifically at African-American voters.

In Edwards' new TV spot, the first for any Democrat in South Carolina, the former senator walks alongside the North Carolina mill where his father worked and says he will stand up for "American jobs and America's workers."

Edwards' state director John Moylan said on a conference call with reporters that the message in the ad is not "a racial issue."

"The loss of jobs affects everybody," Moylan said. "We think the loss of jobs affects all communities."

State Rep. Leon Howard, an Edwards adviser who is African-American, said the TV ad will be able reach rural communities where radio ads might not.

Edwards' deputy campaign manager Jonathan Prince said Edwards has the best message for working Americans, regardless of their color.

"Part of what this ad does is tell every person in South Carolina, whatever their background, that John Edwards understands what you're going through," Prince said, saying that Edwards was born in South Carolina and knows the men and women in working class cities and towns.

"No one understands what is going on in South Carolina better than John Edwards in this race."

- CNN South Carolina Producer Peter Hamby

Filed under: John Edwards • South Carolina
soundoff (15 Responses)
  1. Andy J, Upstate, NY

    I wouldn't mind seeing an Edwards/Obama ticket. Probably the most electable duo you could put together.

    November 14, 2007 03:09 pm at 3:09 pm |
  2. G. Niles, Marion, OH

    "New TV ad transcends black and white" Duh ...
    of course. Nowadays who has a black & white TV?

    November 14, 2007 03:10 pm at 3:10 pm |
  3. Karen, Des Moines, Iowa

    John Edwards plan for fighting poverty is broad and deep. It attacks the many different causes and effects of systemic poverty. If he becomes President and has a Democratic majority in Congress, we will be able to go a long way to close the widening gap between rich and poor in America. Poverty is not color blind. Because a disproportionate number of African-Americans are trapped in its downward spiral, a comprehensive plan to lift all Americans out of poverty will benefit them more. To paraphrase John Kennedy, when the water rises, everybody's boat will be lifted. I think the voters in South Carolina, no matter what color they are, are smart enough to see this.

    November 14, 2007 03:26 pm at 3:26 pm |
  4. Gorbashov, Long Beach, Ca.

    John Edwards understands the plight of working Americans, and has the vision and experience to be the next President of this great nation!

    Edwards in 2008!

    November 14, 2007 03:26 pm at 3:26 pm |
  5. Daniel, NY

    A new general election poll of Ohio has Edwards by far the strongest candidate against Rudy Giuliani. Check out the full numbers from Ohio here.

    November 14, 2007 03:30 pm at 3:30 pm |
  6. Pit ironik Denver Colorado


    Is the pressure really getting to Hillary Clinton this much already? A report from Matt Drudge appears to suggest that the democratic "annoited" frontrunner is still reeling so much from her disastrous performance at the last Democratic presidential debate that her camp is reaching out in what sounds like a threatening way to CNN and their host Wolf Blizter.

    November 14, 2007 03:30 pm at 3:30 pm |
  7. Renita, Charleston SC

    John Edwards does not know what its like to be me! I don't get $400 hair cuts, work for a hedge fund, or have a 28,000 sq ft house like he does!

    November 14, 2007 03:55 pm at 3:55 pm |
  8. KENT SONNIER weatherford texas

    how can john edwards now say he will help veterans now after he defamed them by saying that thier was no war on terroism, he is such a hipocrite and a fool, by the way it,s a wonder that all our troops don,t all have ptsd after being rejected and spit upon by the democrats and the liberal media, our troops are fighting three enemies at a time, good going john edwards and the rest of the democratic runners, you are all a disgrace to this nation.

    November 14, 2007 04:05 pm at 4:05 pm |
  9. Laura, Baltimore MD

    I love his new ad, and the Edwards campaign is right – this is an issue that affects everyone.

    November 14, 2007 04:35 pm at 4:35 pm |
  10. Carrey houston tx

    They cant whip Hillary,she to darn tough,and the wold b. thing he is upset about it..its quit spreading lies..

    and Obomba i have thought about if he picks jesse jackson or al sharpton for his VP's.

    November 14, 2007 04:55 pm at 4:55 pm |
  11. J Houston, TX

    John Edwards – The only person who thinks the uneducated should out-earn the educated.

    November 14, 2007 05:19 pm at 5:19 pm |
  12. Oscar, Rio Vista CA

    Hey Mr Texas man...who is supposedly so smart. Why do you think people who are scraping to get by are uneducated. Maybe they lost their job because of this administration's fixation on sending them all abroad, or maybe they became sick and had no health insurance... thanks again to Bush & Co. Maybe, their home became flooded in New Orleans and FEMA hasn't come through on their promises. Maybe their home along with everything they owned was burned to the ground. Tomorrow it could be you so carry on... vote for someone who wouldn't help you.... and let the country see that it is you Mr. Texas that is uneducated.

    November 14, 2007 06:42 pm at 6:42 pm |
  13. Patrick, Denver CO

    While I very much disagree with Edwards and his stance against the war and his downright denial of the war on terror, I am open to hear his ideas on poverty. SPECIFICALLY how would he stop the trend of our jobs going overseas?

    November 14, 2007 07:15 pm at 7:15 pm |
  14. Sandy Tinsdale, Little Rock, Arkansas

    I think the commercial appeal to all South Carolinians, regardless of race. We all have to work, and they way companies have been leaving America hurts all people who work for a living.

    November 14, 2007 09:18 pm at 9:18 pm |
  15. mike evatt, seneca sc

    John Edwards is the only one in the race that can restore the trust of WE THE PEOPLE. Here in the home town of both Lindsay Amnesty Graham and John Edwards, Republicans do not like any of the GOP candidates and they refuse to support Hillary or Obama. Edwards is the only true progressive in the race and the only Southerner. HE can and will win if the Democrats have any sense of wanting to win and win big, they will come of in groves to help him carry Iowa, Nev , NH and SC and get this nomination locked up qucik inorder to focus on beating the spin masters in the GOP from stealing yet another election. Wise up people and vote for the Democrat that can win: John Edwards for President! Homegrown Democrat Seneca SC

    November 18, 2007 03:03 pm at 3:03 pm |