The new Edwards ad plays up his biography as the son of a mill worker.
COLUMBIA, South Carolina (CNN) – Former Sen. John Edwards will become the first Democratic presidential candidate to run television ads in South Carolina on Wednesday morning when his campaign launches a new TV spot tailored to Palmetto State voters.
The 30-second ad - entitled "America's Jobs and America's Workers" - echoes the populist themes Edwards has used during his campaign. According to the Edwards campaign, the ad "highlights Senator Edwards' experience growing up in rural Carolina mill towns."
"My father worked in this mill and others like it for 30 years," Edwards says in the ad, which will run statewide. "I worked in it when I was young. Now it's closed, the jobs are gone. For too many, it's just about profit and greed. They're wrong. It's about the dignity of a job and doing what’s right for America's workers."
The ad was filmed outside the mill in Robbins, North Carolina where Edwards' father Wallace Edwards worked for years.
"I'm John Edwards and I approve this message because we don’t need another president that puts wealth above work," the ad concludes. "So, if you're ready to stand with me for American jobs and America’s workers, your time is now."
Edwards trails Sen. Hillary Clinton and Sen. Barack Obama significantly in state polls. Both Clinton and Obama have run radio ads in South Carolina aimed at African-Americans, who make up an estimated 50 percent of Democratic primary voters in South Carolina.
Still, Edwards won the primary here in 2004 after capitalizing on momentum from his second-place finish in Iowa, and his campaign routinely states that voters will remember the fact that Edwards was born in South Carolina to a rural, working family.
Both the Clinton and Obama campaigns have remained mum on their television plans.
– CNN South Carolina Producer Peter Hamby
He's a slip-n-fall lawyer, a Senator. All he's done for ten years is sit around and debate. He has NO leadership experience. But he'll be a non-factor in a few months...
Go get 'em, John! SC is yours for the taking!
To say that the speech John Edwards delivered to Iowa dems on Saturday night at the JJ Dinner was absolutely WONDERFUL is to understate it. He has ALWAYS been my guy but after watching and listening to that honest and heartfelt speech, I am immensely proud to support this candidate above no other. I know others will join me...and GO JOHN GO, all the way to OUR White House! GOOD GRIEF, he is the ONLY dem who can and WILL WIN.
Hey Johnnie on your tour of the Appalacian counties when you saw the truly poor did you tell them folks that you were there to help them and then sent your barber over to give them youngins a $1500 hair cut.. yeah thats the right message..... Mr. I'm here to help... Get real.
John Edwards is the most electable Democrat in the field! He has vision, a plan, and experience.
We need to WIN before we can start addressing the priorities of working, middle class Americans.
Easy for him to be a populist now that he's set for life (after chasing ambulances for a few years).
I question his motives...he just seems like he is pursuing power for power's sake. I don't believe a word that comes out of this guy's mouth. He is the most insincere of the bunch (both parties) and that's saying something!
John Edward is proving himself to be most useless democratic candidate with nothing positive coming from his mouth.Sir you are a loser you are the reasons George bush is still president please go home and take care of your sick wife and Young children
There is a new South Carolina poll out tonight that has Hillary crushing the field and Edwards only at 10%! Link and full numbers here.
Havent we heard all this before from this clown?????
What makes him a clown? Because he has good family values, and comes from a nice middle class family. Oh yeah that makes him such a clown.
A new poll from South Carolina was released yesterday and it suggests how much work Edwards has to do, as he is stuck at 10%. Hillary dominates the field. Link
I've got news for y'all: There is a brand-new Rasmussen poll out matching the Dems head to head against the Republicans–and Edwards whips Clinton. Obama does better against the Repubs as well. So, Democrats better start waking up and nominate the candidate who has the best chance of beating any of the Republicans, and that's John Edwards.
What about consumers? Why do all the presidential candidates want to protect workers and keep prices high? You dont need to get paid so much if prices are low as dirt. And ultimately the consumer always foots the bill. Lets get a president who supports consumers first!
John Edwards is a joke of a candidate! I wouldn't vote for him if he was the only name on the ballot!
Please, please, please nominate Clinton. It will ensure a republican president in '08
The one thing Republicans hate is someone who wants to help people who are struggling to make ends meet. As a lawyer, John Edwards fought against big companies for ordinary people. he is fighting for the people of New Orleans and he is fighting for eveyone who have lost their jobs because of this administration and their greedy cronies. Just ask yourself one question: "Are you better off now than you were 6 yrs ago"? I have a decent job but I work for one of those big companies and I haven't had a pay increase in 4 yrs.. my cost of living has gone up though. I believe that John Edwards will help the middle class so he gets my vote. I just wish a few more of you would just wake up and start looking at your own situations before you mouth off.
what. this guy is not good. he no good. i am illegal and i no like him. i cross border i am. ill-e-gull.
HE'S A TRIAL LAWYER . ENOUGHT SAID!!!!!!
why is it if you're a democrat and a lawyer you're an 'ambulance chaser.' but if you're a republican and a lawyer you're 'tough on crime.' john edwards is every bit as viable a candidate as we've had in decades. look who the republicans are running. i'd take a 'slip 'n' fall' senator over a goon who's only qualification is that he was mayor when the twin towers fell. give me a break. keep going john.