Edwards is out with two new campaign ads Monday. "Born," above, details his upbringing.
COLUMBIA, South Carolina (CNN)– Democratic presidential candidate John Edwards launched two new television ads Monday in Iowa and South Carolina, both of which mirror the campaign's overarching message in each of the two early primary states.
In Iowa, the Edwards campaign launched a populist-themed ad, "Mess," attacking the "corrupt system in Washington" – a phrase that's become a familiar refrain from the Edwards camp in Iowa.
Declaring it "the great moral test of our generation," Edwards says in the 30-second ad that "What we want to make certain is true is that our children have a better life than we've had."
In South Carolina, Edwards hit the airwaves with his third ad to play up his southern roots, a piece of biography the campaign is depending on to pull out a victory in the state, which he won in 2004.
The ad, titled "Born," shows an image of Edwards outside the pink Seneca, South Carolina house where he was born.
"My dad worked in the mills," Edwards says in the ad, also 30 seconds. "When I was born, he had to borrow fifty dollars to bring me home here. When the mills closed, I saw first hand how devastating bad government and corporate greed can be."
Edwards concludes: "I approve this message because growing up here, you never stop fighting. And you never forget where you came from."
– CNN South Carolina Producer Peter Hamby