Norris and Huckabee appear in a campaign ad running in Iowa.
WASHINGTON (CNN) - Republican presidential candidate Mike Huckabee appears to be milking cult hero Chuck Norris' endorsement for all it's worth.
The former Arkansas governor told reporters on a conference call Monday morning that the “Walker Texas Ranger” star will be joining him at the CNN/YouTube debate this Wednesday night.
"[He] will be part of that experience," Huckabee said. "So it will be fun and hopefully very substantive."
Norris officially endorsed Huckabee last October, hailing him as a "respected and fearless leader" and one who's "not afraid to stand up for a Creator and against secularist beliefs."
Since then Norris has penned a fundraising e-mail on Huckabee's behalf, and even appears alongside the candidate in a television ad running in Iowa.
"When Chuck Norris does a push up, he isn't lifting himself up, he's pushing the world down," Huckabee, quoting the now famous "Chuck Norris Facts," says in the ad.
On Monday, Huckabee credited the ad for brining "a lot of attention" to his presidential bid.
"We had a lot of fun with it and it did exactly what we wanted it to do, and that is drive record numbers of people to our Web site," Huckabee said. "And it has made the rounds on YouTube and as people have e-mailed it to their friends, it has had a big impact on the 18-30 year-old market, which we expected it to do."
Huckabee also brushed aside criticism from some for promoting Norris' endorsement, as well as that of professional wrestler Ric Flair, so heavily.
"The only flak I get is from people who wish they had them," he said. "The rest of the time people are enjoying it and having fun with it as I am."
Huckabee's comments come the same day he announced the release of a new TV ad in Iowa. The 30-second spot, called "Believe," touts his conservative stances on social issues.
- CNN Ticker Producer Alexander Mooney