Obama's campaign is touting education in a new South Carolina TV ad.
COLUMBIA, South Carolina (CNN) - Sen. Barack Obama's campaign will launch a new television ad in South Carolina on Tuesday that promotes his education plan, its second television ad buy in the state.
A version of the 30-second spot, called "Chances I Had," has already run in New Hampshire. The ad includes snippets of Obama's biography along with elements of his education message.
"My parents weren't rich," Obama says in the ad. "My father left me when I was very young. The one thing I was able to get was a great education. We should give every child the same chances that I had."
Obama says investing in teachers alone is not enough to fix education, and that "we need parents to turn off the television and instill in our children a sense of excellence."
An Associated Press poll earlier this month ranked education as the fourth most important issue to Democratic primary voters in South Carolina, behind Iraq, health care and the economy.
Obama briefly ran a television ad here in late November called "Hope and Change."
Former Sen. John Edwards has run four different TV ads in South Carolina and has seen his poll numbers climb slightly as a result. Sen. Hillary Clinton has yet to run a television ad in the state.
A CNN poll of Democratic primary voters released last week showed Clinton leading in the state with 42 percent, followed by Obama at 34 percent and Edwards in third with 16 percent.
- CNN South Carolina Producer Peter Hamby