The Clinton campaign is aiming to show a softer side of the New York senator.
WASHINGTON (CNN) - Democrat Hillary Clinton got visibly emotional at an Iowa campaign event Monday morning designed to showcase a softer side of the New York senator.
Flanked by childhood friends and constituents who each offered testimonials on the Democratic presidential candidate, a glassy-eyed Clinton spoke noticeably softer than most past appearances on the stump.
"It is very exciting for me to have so many of my friends from my entire life who have come out here, to talk with Iowans, to answer questions, to give you some insight and information about our relationships, about what I've been trying to do my entire life, and particularly as an adult," Clinton said at a campaign event in Johnston, Iowa Monday.
"What I try to do every day is figure out how to help somebody,” she said later in the event. “You can try to help somebody every single day, and I’ve tried to do that as a public servant, as an activist, and now as a senator."
The event coincides with a new campaign Web site - www.TheHillaryIKnow.com - that includes videos for several friends, colleagues, and constituents of Clinton's speaking on her behalf.
The event and Web site are all part of an effort to convey a softer image of Clinton, as polls continue to indicate Democratic primary voters view her as less likeable and more like a "typical politician" than her chief rival, Barack Obama.
A spokesperson told CNN the site will help round out what caucus-goers don’t know about Clinton. “You want voters to have the fullest portrait of your candidate possible when Election Day comes around and that’s what you’re seeing us doing right now.”
The surrogates from the Web site will be fanning out across Iowa and telling their stories over the next three days on Clinton's "Every Caucus Counts Tour."
– CNN's Alexander Mooney and Alexander Marquardt