Romney is playing up his ties to Michigan.
"And for me, Michigan is personal," says Romney in the 30-second spot, released Friday. "It's inexcusable that Michigan is undergoing a one-state recession. High levels of unemployment, industry is shrinking here, jobs are going away."
Michigan, set to hold its primary on January 15, is the first state to vote after New Hampshire. But the Republican winner will only be awarded half the state's delegates, since national Republican leadership has penalized the state party for holding the primary before February 5. The Democratic Party was even harder on Michigan for the primary move-up, forbidding its presidential field from even campaigning in the state.
– CNN Ticker Producer Alexander Mooney