January 2nd, 2008
08:05 AM ET
10 years ago

Obama tops TV spending in Iowa

Sen. Barack Obama leads all candidates in TV ad spending during this election cycle.

Sen. Barack Obama leads all candidates in TV ad spending during this election cycle.

(CNN) - Iowa's 2.3 million eligible voters have been bombarded with close to $40 million worth of political ads on television this cycle - more than three times the amount spent there in 2004.

That works out roughly to about $17 per voter, between $150 and $200 per expected caucus-goer, and nearly $500,000 per each of the state's 82 delegates in a contest that - unlike 2004 - is wide open on both sides of the aisle.

But what Iowa might lack in population and size, it makes up for in primary calendar position - especially in this truncated cycle when well over half the states will have held their primary contests on or before February 5.

Early momentum - or lack of it - is more likely to make or break a presidential bid.

- CNN Ticker Producer Alexander Mooney

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Filed under: Iowa • Presidential Candidates
soundoff (42 Responses)
  1. AJ, IL

    All these so-called Democrats need to objectively look at all the candidates and compare past elections (from 1988 to 2004) , especially the one in 1992. Bill Clinton spent time as a governor and attorney general of Arkansas compared to George Bush Sr. who was a Texas Representative, Ambassador to UN, Chief U.S. Liason Officer to China, Director of the CIA, Vice President to Ronald Regan, and sitting U.S. President back in 1991/1992 when Bill Clinton ran for president. If experience was the captivating factor for selecting US presidents, there is no way Bill Clinton would have won over George Bush, Sr.

    If Bill Clinton could win in 1992 why can't Obama win in 2008?

    Obama in '08!

    January 2, 2008 02:08 pm at 2:08 pm |
  2. daphine

    Barack Obama, needs to be given a chance to prove himself, just like the rest of them. He has opportunity to be bring a new hope for this country, if we fail to elect him we are heading back to the beginning. Give this man the push he needs!!

    January 2, 2008 02:10 pm at 2:10 pm |
  3. stephen kattie

    Ladies and gentlemen,

    I am from the Ivory Coast in West Africa, I live in the USA and have a Green Card. I am a legal and permanent resident of this nice country. I just want to tell you that many Democrats are supporting Mrs. Clinton for only one thing: Former "President Bill Clinton". I would like to ask you; how being a first lady for 8 years and a second Term Senator from New york can give you more Foreign experience than anybody? Many people here have never been outside this country (please don't mention Canada or Mexico). I mean another continent and talking, exchanging ideas with people from different parts of the world. Please try to do that and you will quickly find out that people like George Bush, Hilary Clinton and all the supposed experienced people who have voted for the war in Irak are driving this country to a "Black Hole". For me, one mistake is enough to destroy a country. Mrs. Clinton should not be given a second chance since she has no idea what it is like to make a decision based on "Facts". Mr. Bush led us where you know and every body were saying at the time that he was the most experienced to secure this country. Please smell the coffee and open your eyes, Mrs cliton is not better than George W Bush on many issues.

    January 2, 2008 02:19 pm at 2:19 pm |
  4. GB

    Haven't we had enough devisiveness in this country? Why elect another polarizing leader like Hillary Clinton who sways whichever way the wind blows??? Aren't you sick of our country being split in half? I don't think she'd ever win the general election and even if she does, how long before Republicans drudge up stuff on her like they did Bill? I'm looking for someone who does what he believes to be right whether it's popular or not. I'm voting for Barack (Hussein – who cares what his middle name is?) Obama. It gives me some hope to see some others out there who I also feel have the best interests of our country in mind even thought I don't always agree with them: Edwards, Huckabee, and McCain....

    January 2, 2008 02:25 pm at 2:25 pm |
  5. Anonymous

    1. Ike Woodbridge VA

    You say this because you are a black man/woman who happens to have no confidence in your very self so it will be hard for you to see such confidence and powerfulness in another black invidual. If Obama becomes president, it will give more black people the courage to take higher positions in American, it needs not necessarily be presidential positions.

    If Dr. King, was not bold and courageous, you would still be a marginalized black little thing today incapable of spelling Woodbridge or Ike...
    Obama is smarter than those old Republican men..believe me. And none of them will play the racial political card, lest they lose miserably for being racist!

    2. al, San Francisco, CA
    No my friend, Obama has not wasted his donations. A good start in Iowa will be a great momentum for going into NH and SC. Besides, if you included the amount spent by the 572's for Clinton and Edwards[which CNN did not account for here] then these two people have actually spent more than Obama...This is a piece of news to bring down Senator Obama...but we will prevail. We expected all of these anyway so they are not surprising!

    3. NH Dem for Hillary
    Read what I wrote in # 2.
    Plus: There is only one state in the United States of America called California. Why do you have two in your post? Are you already nervous?

    4. George,
    Your definition of judgement is fine. But the conclusion you drew begs the question. We have to believe that Obama's judgement was a guess in order to believe your entire argement.
    Correction: you should say: 'These pieces of information' because information is an uncountable noun.

    5. stanley
    you need to watch more of the senator's interations with the crowd. if you need more details, you can always go to the Obama campaign website and pull out the plans he has for this country.

    January 2, 2008 02:25 pm at 2:25 pm |
  6. julian

    I am voting for Obama. This time around there is no republican destroyer machine for him. He is tough enough to stand the fight. I am voting for him no matter what the press keep putting here.

    January 2, 2008 02:25 pm at 2:25 pm |
  7. Robert Bell

    "Obama has wasted his donated funds in TV ads in Iowa, because even a win in Iowa means only two more delegates for him out of total 2500 natioal delegates for the nomination. He has put narly all his eggs in the iowa basket.

    He is trailing way behind Hillary in the delegate rich states. I would not beleive that the voters from the later states would vote like the iowa corn farmers."

    I think a lot of people might change their minds if they felt that Obama had a chance.

    Hillary has drummed it into everyone's head that she is the "inevitable" and "eventual" nominee. Even Black voters support her because they think that a Black man can't succeed in America.

    Think about that -Hillary plays to (and reinforces) the low expectations of the African-American community. "Don't vote for Obama, because you KNOW YOUR PLACE!".

    Wow. We need more of that in America!

    Hillary will give Blacks more substandard housing projects, food Stamps, welfare, WIC checks, but no real empowerment or progress. She is an "old school" Democrat who wants to keep minorities dependent on the government so they vote Democratic.

    Many blacks and especially hispanics are starting to see through this ruse and realize that the welfare state is a trap – not a road to equality and empowerment.

    A win in all-white Iowa and New Hampshire might sway a few voters in South Carolina, which in turn might sway other voters.

    Bear in mind that Bill Clinton did not win any State until the GEORGIA primary back in 1992. And even then, the press had written him off as another Gary Hart.

    It ain't over until its over! Although our compressed primary schedule is changing the dynamic somewhat.

    January 2, 2008 02:37 pm at 2:37 pm |
  8. John,tx

    Everybody has used money. CNN get a life with slate news. You just wanna say all what Obama has done is use money in Iowa but won't win? He is winning!!

    January 2, 2008 02:41 pm at 2:41 pm |
  9. Splinter, Iowa

    As soon as some moron writes "Barack Hussein Obama" you know that they're anti Obama.

    What difference does his name make, you intellectually bereft, muttonheaded fools!!

    The focus on his name in fact highlights everything un-American. All that is racist, bigoted and morally sick.

    January 2, 2008 02:52 pm at 2:52 pm |
  10. Jake, San Francisco, CA

    1. Ike Woodbridge VA
    You only say this because you are a black man/woman who has no confidence in your very self. [Sorry no insult intended here]. As a result, you will find it hard to see how confident, courageous and powerful another black individual can be.

    If Dr. King had not been bold and courageous, you would probably not be able to spell Woodbridge or Ike because you would still be marginalized today. Believe me, Obama can handle any of those old Republican men..he's too smart for them!

    2. al, San Francisco, CA
    No Al, it is a way of preparing for other states. A win in Iowa means we will have more momentum going into NH, SC etc.
    People from every where like Obama. He has nothing in common with the 'Iowa corn farmers' but they like him because he has the right solution to Ameria's problems so will people from every other states. And why are you being derogatory against the people of Iowa by calling them 'corn farmers'? You think people from Iowa and other states will like this?

    3. NH Dem for Hillary
    Please refer to #2 above
    Also, I am aware of just one state in the United States of America called California. Why do you have two Californias in your post. Are you trying to distort information or you are already nervous about Obama's win in Iowa? Please take it easy, its too early!

    your definition of judgement is ok. But sadly your argument begs the question. That is, in order to believe your entire argument, we first have to believe/agree that Obama's judgement was a guess. That makes your argument weak and fallacious.
    By the way, information is an uncountable noun so you should say 'these pieces of information' rather than 'these information'

    5. stanley
    the experience argument is outdate, even Hillary has realized.
    Obama has given a lot of details about his plans for America, you just need to follow his past and present interations with the crowd or go to the campaign's website and read.

    January 2, 2008 02:55 pm at 2:55 pm |
  11. CSF

    We need Hillary! Obama is not quite ready for prime time. How do we really know what Obama would have voted for? Was he in the Senate then? Don't you think if he had the same information that everyone else had he would have voted for the war? Of couse he would have. Not only that he would be back peddling just like the rest of them are doing now!

    January 2, 2008 02:59 pm at 2:59 pm |
  12. keith

    I hope obama becomes the president. I don't think America has another chance than this to have such kind of a person especially if he doesn't run again. Wake up America!

    January 2, 2008 03:01 pm at 3:01 pm |
  13. Dan, NJ

    Obama spending more in Iowa makes sense. Clinton had far more national name recognition going into election season. She also started out with the lead in every state and national polls. Obama had the need to get out his message and to get himself known. As that has happened in Iowa, NH and SC, Clinton's once very large leads have evaporated. Moreover, with Clinton still leading in states that have yet to turn any attention to the election, Obama has a lot more to gain by finishing at least second in the early states.

    With Clinton's unfavorable numbers (and ability to mobilize teh Rep base against her), Obama has a lot to gain by solidifying himself as the anti-Hillary candidate.

    CNN ignores (1) the logical reasons Obama spent more, (2) who spent the 2nd most, (3) how much the 2nd person spent, (4) the content of the ads, ie. policy vs. personal attacks, and (5) the source of the candidates money, ie. individuals vs. corporations or special interests. Biased reporting or not? Decide for yourselves but without more information, there is no need to buy into CNN's negative conotation.

    January 2, 2008 03:28 pm at 3:28 pm |
  14. Vic, Las Vegas, Nevada

    This guy's a carpetbagger and the republicans will destroy him.

    If Barak Hussein Obama is the nominee, the Republicans will have a field day. They will employ similar destructive personal and political attacks that Hillary has endured for years.

    The neo cons that could not destroy Hillary will reduce Obama to a whimpering 'has been' in the book of political wanna be's

    The only hope for the Democratic Party is Hillary or Biden or Richardson.

    And Keith, wake up and smell the flesh from the latest Imporovized Explosive Device...this is not a time for a "KIND" President, it is time for an experienced world leader. One who can deal with the current threat of International and National Terrorism without getting us into another stupid war.

    January 2, 2008 04:27 pm at 4:27 pm |
  15. mike

    On YouTube.com Now!!!!!

    "Obama Portrait Music Video by Bjarne O"

    Iowa and beyond!! OUR TIME IS NOW. We will make history with Obama in '08!!!!

    January 2, 2008 05:42 pm at 5:42 pm |
  16. Iman Webb - Nashville, TN

    My New Year's Wish:
    Cumulative Results after February 5, 2008:

    Obama #1;

    Edwards #2;

    Richardson #3;

    Clinton tied for #3 or #4;

    Huckabee #1;

    McCain #2;

    Romney #3;

    May all IOWAns go to the polls and select OBAMA; get the CHANGE BALL rolling for a better United States and positive,efficacious results.

    Guiliani last or near the bottom...............

    January 2, 2008 07:23 pm at 7:23 pm |
  17. adams

    The well respected and patriotic canadate Obama is a good man, but this is'nt American Idol.

    This is an opportunity to remove the Neo con minority that has raped our inviroment,desicrated our constitution, run rampant accross our civil liberties, broke countless inernational conventions and treaties including Torture which I might add is an Impeachable offence, as stated in our dear constitution.

    Obama is a rookie he cant win.

    Vote Hillary or Edwards Vote America

    January 3, 2008 02:08 pm at 2:08 pm |
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