DERRY, New Hampshire (CNN) - Mitt Romney, his back to the wall in New Hampshire, is focusing on his Washington outsider status in an attempt to brush back Sen. John McCain's resurgent campaign here.
"We need new faces and new voices," Romney said at an "Ask Mitt Anything" town hall here, emphasizing his record as a reformer from the private sector.
At the event, Romney unveiled never before seen campaign signage: a large, blue banner reading "Washington is Broken" and a 15-item "To-Do" list that included "Cut the Pork," "Reduce Taxes" and "End Illegal Immigration."
Romney covered familiar ground by hammering McCain on immigration policy and his lack of early support for the Bush tax cuts. But he also challenged the Arizona senator on one of his long-time priorities – cutting pork-barrel spending.
"We have great mavericks and champions who are going to fight the pork, but somehow its always there," Romney said.
In consecutive events, Romney has spun the results of the Iowa caucuses as a call for change and said that Washington needs more than just "a gadfly or somebody fighting for this or fighting for that."
Romney has lumped himself in with Mike Huckabee and Barack Obama as outsiders who won in Iowa.
"There were two people running for office who had around in Washington a long, long time – Hillary Clinton and Senator John McCain – and both of them were rejected pretty handily by the voters," Romney said Friday evening.
Asked about the new strategy, Romney press secretary Eric Fehrnstrom said "we are focusing like a laser" on the idea that change in Washington won't come from an insider like McCain.