January 8, 2008
Posted: January 8th, 2008 08:59 AM ET
The CNN Ticker

Romney has spent the most on New Hampshire TV ads of any presidential candidate.

MANCHESTER, N.H. (CNN) - Candidates and advocacy groups seeking to influence Tuesday's presidential primaries have spent more than $30 million on television advertising over the past year, an all-time record for New Hampshire, a state with a population of just over 1.3 million.

Political commercials are running back-to-back on WMUR - New Hampshire's only network affiliate - as well as stations in Massachusetts, Maine and Vermont, which cover parts of the Granite State. Monday night, a handful of candidates were set to air two-minute "closing argument" ads on WMUR.

Mitt Romney, the former governor of neighboring Massachusetts, is leading in money spent on campaign commercials in New Hampshire, but he is trailing John McCain in the polls in this critical early primary state.

Romney has put $8 million worth of TV ads on New Hampshire airwaves, compared to the $4 million McCain has invested, according to TNS Media Intelligence/CMAG, CNN's consultant on television campaign advertising.

A CNN/WMUR poll released Monday night showed McCain with a 5-point lead over Romney, 31 percent to 26 percent, within the sampling margin of plus or minus 4 points.

In the Democratic primary, Barack Obama and Hillary Clinton have each spent $5 million. Obama leads Clinton 39 percent to 29 percent, according to the same CNN/WMUR poll, conducted by the University of New Hampshire.

"As in Iowa, spending in New Hampshire has been at historic levels," said Evan Tracey, CMAG's chief operating officer. Tracey estimates that $50 million was spent by candidates and outside groups in the Iowa caucuses.

Total political ad spending for the year in all of the early primary and caucus states is more than $117 million, an all-time record for this point in the race.

The ad saturation in New Hampshire reached a fever pitch Friday, the day after the Iowa caucuses. Nearly $1 million was spent on that day alone, with Clinton shelling out more than $300,000 following her loss to Obama the night before. Obama dedicated nearly $200,000 Friday on television commercials targeting New Hampshire voters.

Romney spent $225,000 on political ads the day after coming in second in Iowa, while McCain aired $115,000 in commercials that same day. On that day, "candidates began to clearly ratchet up their ad spending to either seal the deal or stay to fight another day," Tracey said.

Tom Fahey, State House bureau chief of the New Hampshire Union Leader, noted that political television ads have reached a saturation level, and the candidates are trying to reach every final undecided voter.

"I think most people want to hear what they have to say once or twice," Fahey said. "After that they hit the mute button. But the candidates don't know which (voters) didn't see it."

Other New Hampshire ad facts:

–Rudy Giuliani has spent $2.5 million on television ads targeting New Hampshire voters, but is now focusing the bulk of his resources on Florida's Jan. 29 primary and the Feb. 5 primaries in 24 states.

–John Edwards aired $1.6 million worth of campaign ads in New Hampshire.

–Mike Huckabee, the winner of the Iowa caucuses on the Republican side, has only spent $116,000 on television ads in the state.

–CNN Political Editor Mark Preston

Filed under: Political ads


Fred   January 8th, 2008 7:54 pm ET

Well,

I guess you should've heard the comments about Romney saving/running the Olympics from foreigner's overseas. We heard comments from 'around the world' and believe me, Romney and SLC received loads of respect. He was awesome and the SLC Olympics were run in a terrific way. Have to mention the fact that there were language interpreters' bulging at the seams thanks to LDS missionaries stateside/overseas experience. No where else in the U.S. will you get such an impressive load of volunteer translation service as there was in 2002!

So, yeah, Romney has people who remember the SLC Olympics – what an absolutely positive, coordinated and cohesive, well-run event that he pulled off with the help of thousands of volunteers.

Romney's ads were very good – you must look at the issues and records to make a
qualified decision on who would make the next best POTUS.

It's Romney all the way!!!

Xanthorpe   January 8th, 2008 5:08 pm ET

It's completely flabbergasting that the candidates have spent over $117 million so far on seeking the presidency. No one spends that kind of money unless they are seeking something for themselves.

Obama is all talk; he's an educated man but won't be able to make any significant changes based on his rhetoric.

Hillary will be Clinton, part 2 but may be the best of the big 3 Dems.

Edwards is a hypocrit.

On the republican side, I respect McCain for all he has done but am nervous about a presidency for him.

Huckabee has some great ideas but could only make it if the atheists stay home.

Romney reminds me of the Manchurian candidate – no chance.

The real losers in all of this are the American people because for all the rhetoric, none of the candidates will make any appreciable change in the status quo. Seriously, we're paying over $3 a gallon for gas and almost $4 a gallon for milk. Corn and other foods are climbing steadily, the insurance companies are gouging us mercilessly, and a combination of the war in Iraq, the housing crisis, instability in the stock market caused by speculators, and an out-of-control slide toward socialism will bankrupt us in this generation.

Charles R.   January 8th, 2008 3:15 pm ET

Senator Clinton: Experience Is So Overrated!! (To Say The Least)

Have you ever gone to an interview for a really fantastic job without your résumé? Or better yet, have you ever gone and refused to present said résumé? Well, Senator Clinton is trying to do just that… You would think she already had two terms under her belt the way she boasts at the Democrat debates, but let’s not jump to conclusions. On the trail Senator Clinton consistently lays claim to two traits: strength and experience; however, as the Junior Senator from New York, very little meaningful legislation bears her name. The next president will face unprecedented national security challenges and Mrs. Clinton’s perpetuation of “strength and experience” is not only misleading to voters, but constitutes reckless endangerment.

When the Senator was asked to cite specific instances where she counseled her husband on national security issues she consistently fumbles, charges through the question, and cites her trips to Northern Ireland, Kosovo, Latin America, India, Africa, and Bosnia. Her responses in regards to her “experience” are always veiled in vague answers and when she gets particularly flustered she just resorts to claiming moderator impartiality (think back to the MSNBC Democrat debate).

Clinton campaign surrogates claim she acted as a close confidant and advisor to President Clinton but she never received security clearance, she never sat in on security briefings, and never read the President’s Daily Brief (PDB). Somehow she still manages to claim she did the foreign policy heavy-lifting of the Clinton administration (I bet she has an amazing poker face). All former Clinton administration officials are not too quick to agree with the Junior Senator, namely Susan Rice, a National Security Council senior aide. She has recently raised objections to Senator Clinton’s claim that she was “the face of the administration in foreign affairs.”

Making tough decisions, responding to crises, making the bureaucracy implement decisions that they may not want to implement — that’s the hard part of foreign policy… That’s not what Mrs. Clinton was asked or expected to do as first lady.

So Senator Clinton didn’t have clearance for national security information, she was not privy to the PDB and never took part in National Security Council meetings. Certainly doesn't sound like “experience” to me.

Walt, Belton, TX   January 8th, 2008 2:32 pm ET

I'd vote for Obama and even Hillary before I'd vote for this sad excuse for a man!

Mike SC   January 8th, 2008 2:04 pm ET

Obama/Edwards...
Now thats a ticket for change.
I would love to see anyone stop them.
Edwards still has the hope he had during the last election.
Maybe he has a little more tenacity and knowledge now though.
All the others candidates will just give us the same ol washington.

Hilary go against big business I dont think so.
Don't even get me started on the republicans who have sold out the middle class to big business and could care even less about the poor.

I struggle to get by every day because of what old washington is doing for me.
I wish someone would stand up for us and get this country back in
the hands of the comman man.

Edwards/Obama are the only two that are willing to do this.

Andrew   January 8th, 2008 2:02 pm ET

McCain is a good man. He's experienced in Foriegn Policy and has great relationships with other senators of both parties. For those of you who are saying he "wants war" well, his iraq position is nearly identical to Romney's, he just arrived at his a year ago, and Romney has gone here and there with it.

Romney seems like a good guy as well, but he's stretching. He's attacking and spending a fortune trying to pound his message. Well, imo, the Olympic committee doesn't qualify a person to sit at a table with Vladimir Putin. Or work on the middle east peace process. It most certainly doesn't qualify the single most independent republican senator in the past 15 years. A senator that understand what it means to compromise, yet also isn't afraid to tell the party to stick it when he believes they are wrong. Obama is the McCain of the democrats in that regard.

People want someone with guts, character and ethics. Someone who will say what they mean, even if they know it doesn't play with their party. McCain is that man. I don't believe Romney is, at this point.

Jen   January 8th, 2008 1:46 pm ET

I lived in Mass during the Romney years and am now a NH resident. He was a terrible governor and spent a large portion of his tenure in Mass campaigning for president in other parts of the country. Not to mention the fact that he likes to bash Mass liberals and Mass in general (unless he is campaigning in Mass, of course). The guy is a fake and a flip flopper. Seriously people, look for some sort of integrity, if you must vote for one of these guys. Mitt is far from being the perfect package and furthermore this country DOES NOT NEED A BUSINESS MAN as president. George Bush and Dick Cheney are business men and look how they screwed us over. America is much worse off now than we were 8 years ago and we're a joke to the rest of the world.

I support Obama. Maybe he doesn't have the experience, but look what experience has gotten us in the past. No one has more experience than Dick Cheney and he's the American nightmare.

Mark   January 8th, 2008 1:21 pm ET

To many Americans, this is nothing more than another game show. A political "Deal or no Deal" and the more you are down, the more you are willing to gamble. Americans feel they have lost the country we were or could be and are willing to gamble quite a bit to get it back. That requires significant change and Americans seem to be letting the passion for that change supercede the experience required to make it succeed. I also think people know this is not necessarliy logical or smart but it has no more impact to them than the warnings on cigarette packages have to people who smoke. It seems this is the driving support behind Obama – he's the million dollar suitcase, the game has just started and he hasn't been on the board long but he is carrying (or conveying) the biggest prize – total change. People know there's a chance they may lose everything but they are not POSITIVE they will. It's a sad reflection on our country's current state when Americans are so desperate they will indulge passion over doubt. We could go home with the "latest offer" but it is never as big as the promise Obama is holding. I am not against Obama, in fact, I will likely vote for him. It is the experience of our politcal machine to date that has resulted in our country's current state – if I were to be asked, with respect to that experience 'How's that working out for you" – my reply.... 'Not so good" or in this "case" – NO DEAL!

Travis H   January 8th, 2008 12:59 pm ET

Press: please underscore that Obama himself never compared himself to Kennedy or King; Clinton did, and then used this as both a hubris argument against Obama and then a chance to re-introduce her experience (which now feels more like cynacism).

Surely doubting MLK and the Kennedys was not the end the Clinton's wanted. It seems to a young voter here that Hillary doesn't get it. She is fundamentally aloof to a deep desperation in voters. I've been reading Bobby Kennedy's speeches for the past year and watching Obama step into RFK's shadow. RFK said in South Africa once that "the answer is to rely on youth." We hear you Obama. You echo our desparation, our deepest political desires, which are as specific and adroit as they are inspired.

For many of us, the only politician we have known in our adult life is Bush.
Let it be said that our generation did not turn to drugs or violence or chaos. We studied hard. We waited. And we hoped.

Griz-Montana   January 8th, 2008 11:35 am ET

Obama say, “Some kind of change, I’m gonna make and I don’t have the experience it’ll take. If it’s change you want, I’ll be your man and to tell you the truth I don’t have a plan. And I’m not gonna fell the stress, if my change creates a mess”.

S.B. Stein E.B. NJ   January 8th, 2008 10:45 am ET

You can only change so many minds with money. Money can only buy so much. I should hope that everyone would read the websites.

Lori   January 8th, 2008 5:23 am ET

Mitt Romney 2008!

Tyrone   January 8th, 2008 3:28 am ET

Mitt Romney has a balanced approach and I am warning up to Mitt.

His experience in bringing the world together in the Olympics means he has
the balanced approach of consultation and acting in a prudent manner.

McCain a 3 generation soldier seems to want to make my generation soldiers.

Obama surge is about a dump Hillary surge more than anything.

karen   January 8th, 2008 2:40 am ET

Most people have old mentality and that is what Hillary is. I don't think is clicking with young people...

Jim, Okla.   January 8th, 2008 12:04 am ET

Senator Hillary Clinton for President "2008″ Do not let them discourage you. We support you in Oklahoma. My University is full of young people who love you.
Be strong. Senator Barack Obama is full of Blu blu blu. He says the same thing over and over again, which does not amount to much at all. A present vote, no stance.

Jimmy, Iowa   January 7th, 2008 11:35 pm ET

I caucussed for Barrack Obama in Iowa, just to latter catch my son smoking a jiont. During my reaction and punishment he argued back that it was ok to smoke Pot because Obama did and he is going to be President and will legalize it. So how do I argue with this. The only choice I have is to try to get Obama to explain to my child and the children around the United States that he used his past experence as a way to get votes. A political stunt that could create a loss of life for some child with an overdose of drugs. America, Barrack made a very large mistake at the expense of our children he DOES NOT NEED TO BE PRESIDENT> THAT WOULD SEND THE WRONG MESSAGE TO OUR YOUTH. I can not take back my vote, but can do every thing I can to get this message out. I have changed my position to John Edwards, until I watched the debate. Now I will Support SENATOR CLINTON FOR PRESIDENT OF THE UNITED STATES> Barrack go lead Kenya. You have as much tie there as you have here.

Akilleus   January 7th, 2008 11:19 pm ET

A business man is what this country needs. Mitt has the skills to turn this country around. Go Mitt!

Jen Cedar Falls, IA   January 7th, 2008 11:05 pm ET

Mitt has the whole package.
McCain is just about war and raising taxes, letting the illegals stay and pro-abortion. Besides that, he'll be 72 years old by Nov. We start losing our memories at age 30. Sorry, but really now....................
Huckabee is still a joke.
Paul is a good guy but unfortunately a little too "out there" for all of the USA.
Fred doesn't even want the job, will only "do it" because we'd want him to?

Best thing would be a Romney/Bloomberg '08, but Bloomberg wouldn't settle for VP.

AJ, Iowa City, IA   January 7th, 2008 10:33 pm ET

Mitt Romney '08.

We supported him here in IA! Only uninformed mindless lemmings voted for Huckabee because their pastors told them to. Who is a member of a cult?

NOT A SOLDIER   January 7th, 2008 10:02 pm ET

I am not a Soldier and I don't wanna be.

I love our soldiers and I thank them all and their families for defending us.

But McCain seems a little to hungry for more war and I do not wanted to be drafted.

I notice the other candidates do not talk about war like McCain does so I am watching the ads myself and informing myself on CNN.

Cat Woman   January 7th, 2008 9:58 pm ET

As a young person I am supporting Mitt because McCain only ever talks about War. MItt Romney seems to be safer and have the right balance.

Mario   January 7th, 2008 9:52 pm ET

Go Mitt!

Glen, Boston, MA   January 7th, 2008 9:47 pm ET

Do people even watch TV commercials anymore?

They must be targeting older audiences. Certainly no one under 30-35 wastes their time on ads.

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