January 8, 2008
Posted: January 8th, 2008 08:59 AM ET
Romney has spent the most on New Hampshire TV ads of any presidential candidate.
MANCHESTER, N.H. (CNN) - Candidates and advocacy groups seeking to influence Tuesday's presidential primaries have spent more than $30 million on television advertising over the past year, an all-time record for New Hampshire, a state with a population of just over 1.3 million. Political commercials are running back-to-back on WMUR - New Hampshire's only network affiliate - as well as stations in Massachusetts, Maine and Vermont, which cover parts of the Granite State. Monday night, a handful of candidates were set to air two-minute "closing argument" ads on WMUR. Mitt Romney, the former governor of neighboring Massachusetts, is leading in money spent on campaign commercials in New Hampshire, but he is trailing John McCain in the polls in this critical early primary state. Romney has put $8 million worth of TV ads on New Hampshire airwaves, compared to the $4 million McCain has invested, according to TNS Media Intelligence/CMAG, CNN's consultant on television campaign advertising. A CNN/WMUR poll released Monday night showed McCain with a 5-point lead over Romney, 31 percent to 26 percent, within the sampling margin of plus or minus 4 points. In the Democratic primary, Barack Obama and Hillary Clinton have each spent $5 million. Obama leads Clinton 39 percent to 29 percent, according to the same CNN/WMUR poll, conducted by the University of New Hampshire. "As in Iowa, spending in New Hampshire has been at historic levels," said Evan Tracey, CMAG's chief operating officer. Tracey estimates that $50 million was spent by candidates and outside groups in the Iowa caucuses. Total political ad spending for the year in all of the early primary and caucus states is more than $117 million, an all-time record for this point in the race.
The ad saturation in New Hampshire reached a fever pitch Friday, the day after the Iowa caucuses. Nearly $1 million was spent on that day alone, with Clinton shelling out more than $300,000 following her loss to Obama the night before. Obama dedicated nearly $200,000 Friday on television commercials targeting New Hampshire voters. Romney spent $225,000 on political ads the day after coming in second in Iowa, while McCain aired $115,000 in commercials that same day. On that day, "candidates began to clearly ratchet up their ad spending to either seal the deal or stay to fight another day," Tracey said. Tom Fahey, State House bureau chief of the New Hampshire Union Leader, noted that political television ads have reached a saturation level, and the candidates are trying to reach every final undecided voter. "I think most people want to hear what they have to say once or twice," Fahey said. "After that they hit the mute button. But the candidates don't know which (voters) didn't see it." Other New Hampshire ad facts: –Rudy Giuliani has spent $2.5 million on television ads targeting New Hampshire voters, but is now focusing the bulk of his resources on Florida's Jan. 29 primary and the Feb. 5 primaries in 24 states. –John Edwards aired $1.6 million worth of campaign ads in New Hampshire. –Mike Huckabee, the winner of the Iowa caucuses on the Republican side, has only spent $116,000 on television ads in the state. –CNN Political Editor Mark Preston
Filed under: Political ads |
The latest political news from CNN's Best Political Team, with campaign coverage, 24-7. Sign up for our twice daily Ticker emails. Got a news tip or feedback? For complete political coverage, bookmark CNNPolitics.com. CNN=Politics Screensaver
New in the Ticker
@wolfblitzercnn: Trifecta -- NOT. My Redskins, Bills and Packers all lose this weekend. Very sad.
Updated: Mon, 21 Dec 2009 20:40:09 -0800 @HornickCNN: RT @andersoncooper: Interactive: The top 10 Health-Care-Reform Players http://bit.ly/6C3OlX
Updated: Mon, 21 Dec 2009 19:47:50 -0800 @HornickCNN: RT @cnn_oppmann: CNN.com: Mexico City approves same-sex marriage. http://bit.ly/5RyMnk #mexico
Updated: Mon, 21 Dec 2009 19:46:26 -0800 @HornickCNN: Rudy's reportedly not running for NY SEN or Gov ...
Updated: Mon, 21 Dec 2009 19:43:48 -0800 @wolfblitzercnn: Redskins-Giants always exciting. Both teams have a lot to prove. And Giants can still salvage playoffs. Skins just need a win.
Updated: Mon, 21 Dec 2009 17:19:36 -0800 Categories
Archive
Popular Posts
|
Loading weather data ...