(CNN) - As the New Hampshire primary contest wound down Tuesday, Republican Rudy Giuliani released a new Spanish language television ad in Florida – a state critical to his presidential bid. The former New York mayor has wagered his campaign on the Sunshine State after disappointing finishes in Iowa and New Hampshire.
Illegal immigration is a top issue for Republican voters this cycle, and the candidates have stressed their get-tough position on border security and enforcement. But now the race shifts to vote-rich states with large Hispanic populations - such as New York, California and Florida - which tend to support a slightly different approach.
The 30-second spot - titled “Liderazgo,” or Leadership - stresses his crime-fighting and job creation record. “Se pudo en Nueva York y se puede en Washington. Rudy Giuliani: Experiencia, Resultado, Liderazgo,” says the announcer. (English translation provided by the campaign: “It was done in New York. It can be done in Washington. Rudy Giuliani: Experience, Results, Leadership.”) The ad also features a line from Giuliani himself.
The former New York City mayor spent more time in New Hampshire than any GOP candidate except the former governor of neighboring Massachusetts, Mitt Romney, only to finish a distant third, with 10 percent of the vote – tied with Ron Paul. He finished behind Paul in last week’s Iowa caucuses.
[Full script and campaign translation after the jump]
Voice Over: “El Presidente Reagan depositó su confianza en él para combatir el crimen.”
English Translation: “President Reagan trusted him to combat crime.”
Voice Over: “Nueva York lo eligió su alcalde cuando esa ciudad se veía perdida.”
English Translation: “New York elected him mayor when the city seemed doomed (lost).”
Voice Over: “Rudy Giuliani. Redujo el crimen.”
English Translation: “Rudy Giuliani. He cut down on crime.”
Voice Over: “Rebajó los impuestos.”
English Translation: “He lowered taxes.”
Voice Over: “Creó nuevos empleos y recortó la burocracia.”
English Translation: “He created new jobs and slashed bureaucracy.”
Voice Over: “Se pudo en Nueva York y se puede en Washington. Rudy Giuliani: Experiencia, Resultado, Liderazgo.”
English Translation: “It was done in New York. It can be done in Washington. Rudy Giuliani: Experience, Results, Leadership.”
Mayor Giuliani: “Soy Rudy Giuliani y apruebo este mensaje.”
English Translation: “I’m Rudy Giuliani and I approved this message.”