January 29th, 2008
03:45 PM ET
11 years ago

Romney outspends McCain 3 to 1 in Florida TV

Romney leads in ad spending in Florida.

Romney leads in ad spending in Florida.

WASHINGTON (CNN) - Polls show Republicans John McCain and Mitt Romney neck-and-neck heading into Florida's primary, but the two aren't nearly as close when it comes to television ad spending there.

Romney has outspent McCain nearly 3-to-1 in the crucial early voting state, according to just released numbers from TNS Media Intelligence/Campaign Media Analysis Group (CMAG), CNN's ad consultant on ad spending.

The former Massachusetts governor has spent close to $5.3 million in the state on roughly 5,700 spots, according to the new numbers. That compares to the approximately $1.9 million McCain has spent on 2,300 spots.

Rudy Giuliani, who has heavily focused his resources on Florida alone, has spent close to $3 million there on 4,000 spots.

But despite the overall disparity in spending between McCain and Romney, the two have nearly spent equal amounts over the last week - a sign both candidates now view a win in Florida as crucial to their presidential bids.

McCain's entire $1.9 million worth of television ads in the state came between January 21-28, following a momentum boost from wins in the New Hampshire and South Carolina primaries. Romney, who started advertising in the state much earlier than McCain, has spent roughly the same amount as the Arizona senator there over the last week. Giuliani, meanwhile, spent about $1.1 million on ads over during that time period.

Since Florida has a much larger populatiion than any of the previous early-voting states, a candidate's ad presence is likely to have more of an impact.

"Of the early states, Florida is the most media-driven," Tracey said. "There's a lot of ground to cover. You can't cover all the state, this is when advertising matters."

- CNN Producer Alexander Mooney


Filed under: Florida • John McCain • Mitt Romney • Rudy Giuliani
soundoff (68 Responses)
  1. Martha Kira

    I live in Broward County, FL. Was eerily quiet today. No lines at polls. No signs anywhere except a few for Romney. No exit pollers (how are media reporting exit polls if they only poll at a few places?). No media anywhere (but then I don't live in Miami which is where they tend to focus because of all the Cubans). Almost felt as if there was no election today. If Florida is such a big decision state (being they moved their date up and all), it sure didn't show today. It was a "non-event."

    January 29, 2008 06:18 pm at 6:18 pm |
  2. Danny

    If the man spends the most to be recognized after all this time, he is the worst candidate. That also would make Huckabee the best. Huckabee does the most with the least. That is what we need!

    January 29, 2008 06:21 pm at 6:21 pm |
  3. MORE WARS MCCAIN

    Who does McCain want to attack next.

    Romeny is economic action first.

    I need a job not a another few wars.

    He and his more WARs Express. The man is out of his mind.

    We need jobs not war, we need a stong economy so we can avoid war by having a modern military.

    Hillary says pull out and leave Iraq to Iran and McCain says more wars, Mitt Romney has the right balance.

    January 29, 2008 06:22 pm at 6:22 pm |
  4. Bob

    I read another article about ratios today. It was about which candidates had been reported on the most. It looked something like this:

    Barack Obama: a million%
    Hillary Clinton: 30%
    Bill Clinton: 29.9 repeating %
    John McCain: 17%
    Mitt Romney: 11%
    Other: 3%
    Ron Paul: -2%

    January 29, 2008 06:23 pm at 6:23 pm |
  5. Economy Romney

    Romney is taking a pay cut to be President.

    He has the right balance.

    McCain is out of control can you see that man with nuclear weapons?? Scary.

    Hillary says pull out of Iraq and leave it to Iran.

    Only Mitt has the right balance.

    January 29, 2008 06:24 pm at 6:24 pm |
  6. bob Sadler

    Romney doing again what he has done: stimulating the local economy with his campaign funds. Lots of folks in the news room, ad rooms, television stations and so forth are getting a boost in their incomes because of Romney's position of putting his money where his mouth is. Every other candidate is hoarding their campaign treasure to help their political ambitions later on. A strong economy helps insure a safe country, and Romney is the only one who can do it.

    Romney 08 and 12

    January 29, 2008 06:26 pm at 6:26 pm |
  7. Chris

    Can't believe how many conservatives Romney has fooled. Chuck Norris did an awesome job with Alan Colmes giving Hannity the smack down last night.

    Let's stick with the facts Sean, and the fact is that Romney is an election year flip flopper!

    January 29, 2008 06:31 pm at 6:31 pm |
  8. winterman93

    THE ONLY WAY I VOTE FOR MCCAIN OVER ROMNEY IS IF HE VOWS TO PAY HIS MILITARY MORE FOR ALL OF THESE WARS AND MILITARY ACTION HE WILL INSIST ON PUTTING UP.

    IT IS A SAD STATE THAT OUR MILITARY GETS PAID WORSE THAN SCHOOL TEACHERS...I AM NOT TALKING ABOUT THE OFFICERS EITHER...

    I AM TALKING ABOUT THE TRUE BLUE/GREEN/TAN COLLARS...THE ENLISTED MEMBERS. THOSE WHO ARE NOW LIVING FROM PAYCHECK TO PAYCHECK AND HAVE FAMILIES AND ARE FIGHTING TO MAKE ENDS MEET.

    January 29, 2008 06:42 pm at 6:42 pm |
  9. Nick, Austin TX

    Hey 'brayden' – I'm just guessing but when jen said "loot" I don't think it was about getting paid for being the president I think the point was that he would use the office, as Bush has, to make money with the power of the office.

    That's just a guess though. It is pretty frunny to me reading these posts because I'm a liberal Democrat and reading so many people bash McCain was the most I have ever liked him. Everything that is complained about him sounds good to me (I guess sort of proves so many of your points)

    January 29, 2008 06:45 pm at 6:45 pm |
  10. john

    So McCain can only afford radio ads in Florida? That's understandable.
    Who wants to donate money to a trigger-happy war promoter who thinks
    we may have to invade Pakistan or bomb Iran next? Why give money to
    someone who never met a war he didn't like? DANGEROUS!

    January 29, 2008 07:01 pm at 7:01 pm |
  11. Ian

    Is it not ironic that he's the one that's supposed to save us from this economic crisis, yet he's spending money left and right? I've still got my money on Ron Paul.

    January 29, 2008 07:02 pm at 7:02 pm |
  12. Mike Harris,DENVER,CO

    I'm voting for Barack Obama, and that's for sure. However, if I had to choose a Republican, which I cringe at the idea of even doing, I would definitely choose John Mccain. Compared to Romney he practically seems normal. Mitt Romney is a joke, and if he and Obama end up going head to head, he's gonna be torn to shreds. Actually, all of these candidates are in trouble when it comes to debating Obama on the issues, beacause the republican party is complete out of touch with the needs and aspirations of the American public. America is in the midst of yet another era of drastic change, and it seems that only Barack Obama and John Edwards are able to see and understand this. Politics as usual is absolutely not going to cut it anymore, because politics as usual has gotten our nation in a boatload of trouble, and tarnished our image and moral standing in the world. An Obama/Edwards administration is the only real hope America has at reclaiming our international respect, and being a prosperous nation throughout this new century.

    January 29, 2008 07:15 pm at 7:15 pm |
  13. Mike, Chicago, IL

    Who cares how much Mitt spent? I won't vote for him because he can't seem to stick with one message. How in the world will I know how he is going to represent me when he can't seem to represent his real views on things? McCain has been consistent in his messages since long before this race. He's always said what he means, voted how he says, and hasn't flip-flopped (remember Kerry?) on his ideals to cater to the ever changing fads of public opinion. If he doesn't win, I'm stuck choosing between someone that comes across as dishonest or one of the democrats (at least Clinton is relatively middle-of-the-road, but Obama is way too liberal even if he tries to pitch it otherwise).

    January 29, 2008 07:24 pm at 7:24 pm |
  14. Rudy

    It is disturbing to me to see Mitt Romney fiddling on economical things he really don't understand. The best I saw against his low profile to economical things is Lou Dobb's recent comment to a statement of Romney:

    Mitt Romney said in the video:

    "…………… There is concern that we are going in a global recession. This is a worry if you go through the country. I can tell you that I am convinced that we don't have to be anxious then America can be strong, then our economy can lead the world as has for so many years but it gonna be to take some changes."

    End of Mitt Romney's saying and Lou Dobbs commented:

    " wowwww,
    We got a new change agent!
    I don't know what's going on but what I do know:
    We got an economy on the brink of a major disaster and we got people fiddling like fools here."

    January 29, 2008 07:26 pm at 7:26 pm |
  15. winterman93

    IF YOU ARE WORRIED ABOUT PEOPLE BUYING THEIR WAY INTO THE WHITE HOUSE???

    WHAT ABOUT STEVE FORBES?

    YOU CAN'T BUY YOUR WAY IN, BUT IF YOU HAVE IT, WHAT'S THE DEAL?

    YOU HAVE TO BE ABLE TO SHOW THAT YOU ARE NOT JUST A WALLET OR BIG WIG...YOU ACTUALLY HAVE TO HAVE IDEAS THAT PEOPLE LIKE...

    APPARENTLY, FORBES DIDN'T HAVE WHAT IT TOOK TO GET THE WHITE HOUSE..IT IS LOOKING EVERY DAY MORE LIKE ROMNEY DOES..THAT IS A HUGE DIFFERENCE...

    PEOPLE WHO HAVE NOTHING BETTER TO DO THAN COMPLAIN, COMPLAIN ABOUT ROMNEY'S MONEY AND HIS RELIGION...THEY HAVE NOTHING ELSE TO COMPLAIN ABOUT...OOHHH WAIT..ONE MORE THING...HE CHANGES HIS MIND...

    HOLY CRAP! WE CAN'T HAVE SOMEONE WHO IS ACTUALLY CAPABLE OF CHANGING THEIR MIND!!! YOU MEAN HE ACTUALLY MIGHT HAVE A BAD IDEA AND HAS THE ABILITY TO CHANGE IT TO A GOOD ONE???

    WHERE WOULD WE BE IF BUSH HAD THAT CAPABILITY???

    January 29, 2008 07:34 pm at 7:34 pm |
  16. America Forever

    Every candidate should have to "prepare" for their white house run. Not just spend someone else's money.

    This way we can see if they have what it takes to be organized and influential to get people to open their wallets, or earn the money themselves.

    This way there are no "paybacks" after they are in the white house.

    This way it levels the playing field.

    This way it shows who had the intellect to effectively raise the funds.

    No one can "buy" a vote. That would be saying that voters have no thought of who they would like to see win. Try to be a little more intelligent with your "buy the vote" smear tactics.

    Those who vote against Romney have to look deeply and admit there is a tinge of religious bigotry in them. This guy is the "perfect candidate". He is the real deal.
    At least admit you have that weakness. For sure, if Mitt is not the nominee there will be a landslide of GOP voters going to Obama's corner.

    January 29, 2008 08:01 pm at 8:01 pm |
  17. Ohio

    I won't be voting for Romney and i have no religious bigotry thank you very much.

    January 29, 2008 10:09 pm at 10:09 pm |
  18. Stephanie

    Romney may have spent more money. BUT who has ever heard of Mitt Romney before this race... he has come from nowhere to become a top tier candidate!!!! McCain didn't have to spend nearly as much money because everyone knows him from his last campaign for president AND the liberal media LOVES him. Why should he spend money when he gets all the good press for free!!! Hillary and Obama WAY OUT SPENT Romney.

    January 29, 2008 11:45 pm at 11:45 pm |
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