(CNN) – Hillary Clinton’s presidential campaign is reaching out to blue-collar voters with a new ad that says she can empathize with the travails of the night shift.
“You pour coffee, fix hair, you work the night shift at the local hospital,” says the announcer in the 30-second spot, ‘Night Shift,’ over footage of workers on the job.
“You're often overworked, underpaid, and sometimes overlooked. But not by everyone. One candidate has put forth an American family agenda to make things easier for everyone who works so hard. ….”
The ad ends with a photo of Clinton working at her desk at night. “She understands. She's worked the night shift, too.”
Clinton’s campaign has noted a strong showing in Ohio’s March 4 primary is critical to her bid for the Democratic presidential nomination.
So has Clinton worked the night shift? Spokesman Howard Wolfson said Tuesday that "the reference is to her working late at night at her desk."
–CNN’s Rebecca Sinderbrand and Jessica Yellin