March 28th, 2008
09:33 AM ET
10 years ago

McCain launches first general election ad


Watch McCain's new ad.

(CNN) — John McCain, the presumptive Republican presidential nominee, launched his first general election ad Friday, portraying himself as a strong, courageous and patriotic leader.

“John McCain. The American president Americans have been waiting for,” the ad’s narrator says.

Throughout the 60 second spot, images of McCain now, and during his days in Vietnam, flash across the screen while newspaper headlines superimposed behind the video call him an image for the future, ‘a real hero,’ ‘ready on day one.’

“What must a president believe about us? About America? That she is worth protecting? That liberty is priceless? Our people are honorable? Our future prosperous, remarkable and free?,” the ad’s narrator also says.

The ad, set to run in the battleground state of New Mexico, also features footage of McCain as a prisoner of war in Vietnam.

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- CNN's Emily Sherman

Filed under: John McCain
soundoff (124 Responses)
  1. E. C., Houston, Texas

    We need to see MORE of John McCain. McCain must be in the NEWS more often. The Clinton-Obama campaign has taken up too much space and mention online.

    March 28, 2008 12:52 pm at 12:52 pm |
  2. GP Geneseo Il

    NOT getting my VOTE!!!!! Don't need a McBush!!!!!

    March 28, 2008 12:57 pm at 12:57 pm |
  3. Jags

    I love watching how people think that the democratic plan to pull us out of Iraq is going to actually work. Elect a democrat they will pull us out starting day one. Then watch as iraq crumbles and insurgents get sent in more and more and the ones that arent withdrawn are forced to fight harder and then we send back more troops to help them goes downhill. There is no easy way out of this folks. There is no quick way out either. Even with a democratic president, my money is on the fact that we will be over there another 5-10 years at least cleaning things up. Last thing a president wants is egg on their face for saying we are done, leaving and then having the rest of the world watch as they were completely wrong. Cause then we will be blamed even harsher by the world for leaving a huge mess and being gutless to finish it. Think the terrorist attacks are over? Think that leaving iraq will make us safer? Highly doubtful. We could see another 9/11 faster than we think.

    March 28, 2008 01:03 pm at 1:03 pm |
  4. Jonathan

    I am a Canadian and have always taken a keen interest in American Politics. I am very much surprise and rather shock to see that the leadership in the democratic party is allowing "The Clintons" to destroy the party. Ms. Clinton appears to be ready to burn the village, wipe-out the city and the country to get the nomination. This attitude of "By any means necessary" is counter productive to the party and the country as a whole. If Ms Clinton is elected president, I have no doubth she'll be the third term to Bush..... the country and the world will be further divided and polarized.
    Please could some give me a graceful way out before she destroy the rest of us............
    This country and the world need healing....... and nothing about Ms Clinton suggest remotely that she is capable.

    March 28, 2008 01:04 pm at 1:04 pm |
  5. Chris, Middletown, CT

    I like John McCain – I really do – but 4 more years of the same interference policy around the world is not what we need. I'm a Republican who has contributed to the Obama campaign – and plan to support him. The only way McCain will get my vote is if the Dems are foolish enough to put up the divisive Hillary – then he will gain my support....

    March 28, 2008 01:07 pm at 1:07 pm |
  6. Obama '08

    Anyone can beat john McCain, all they need is a good plan to end the war and a economic plan that will get us in the right direct, wait a minute, just ending the war will do the trick, because we will have 12 billion dollars a month to do more productive things.

    March 28, 2008 01:09 pm at 1:09 pm |
  7. Chris


    Let's not forget this is the man making that funny little joke on the campaign trail not to long ago. BOMB BO

    March 28, 2008 01:09 pm at 1:09 pm |
  8. indie in iowa

    "Because sometimes it's easier to hold on to your own stereotypes and misconceptions. It makes you feel justified in your own ignorance... That's America." Michelle Obama

    It's about Patriotism... stupid.

    No choice. Obama is as racist as is his wife and preacher. That is not the America I want my children growing up in.

    A man of integrity and honor vs. Obama.

    March 28, 2008 01:10 pm at 1:10 pm |
  9. Reality Check

    America needs a President who "believes" (in spite of the reality) that everything is hunky dory like a hole in the head.

    March 28, 2008 01:11 pm at 1:11 pm |
  10. ben

    I would like to add one more comment which you probably won't print anyway, but here it is anyway.
    McCain was not shot down in Viet nam. There is a great differance being shot down and being brought down. If he had been shot down, he would not be alive today.His plane was brought down and he landed safely.
    Why is he such a hero? He came out of the war alive!

    March 28, 2008 01:17 pm at 1:17 pm |
  11. harvey in mi

    hmmm, when the war in iraq started it was favored by more than 70% of this country's voting population. now that this country's citizens let it's myopic understanding of foreign affairs put it in a hole, financially and politically, let's all bail because it appears to be the easy thing to do. anybody who thought this would be a quick war and supported it was/is a fool. some say don't live in the past but those who are ignorant of the past are condemned to repeat it. ignoring the past is why we're in this stupid war. i can understand why dems don't want to bring up the past, jimmy carter and vietnam. jesus freaks to the right and value-less, it's all relative to the left while the middle continues to get the shaft.

    March 28, 2008 01:19 pm at 1:19 pm |
  12. Mark G

    A real american hero is someone who will sacrifice himself for the sake of the common good. Let's see him take a chance and part with the way things have been done in the past and stand up for what American needs. The president that America wants is the one who is going to actually do something about the problems we are facing here at home, help our economy get back on track, stop lining the big energy companies pockets with the money we need to feed our children, and most importantly, get our troops who have done an outstanding job home as soon as possible. The best way to protect America is to strengthen it internally, rebuild our military to protect the country, and act like the super power we are supposed to be. Let's see someone willing to stand up and dare to change the problems in the past, instead of ignoring them and saying everything is good.

    March 28, 2008 01:19 pm at 1:19 pm |
  13. Michael in Columbus, Ohio

    This is Hallarious, we all know that John McCain has no intention of helping us "poor" americans, I used to like him, but when i realized he going to run this country like the current administration, we are in trouble big time.

    it dont take a rocket science to figure out the economy, stop the war, then we will have the resources to fund this country, you cant have your cake (the war) and your ice cream (a good economy) at the same time.

    March 28, 2008 01:20 pm at 1:20 pm |
  14. Ken

    “John McCain. The American president Amercans have been waiting for.” Wow, the doublespeak insanity from the [R] side continues.

    I think the only Americans "waiting for " 100 more years of involvement in Iraq are the ones contributing to the current disaster-in-charge's 30% approval rating. Some people don't know how to live in a modern democracy that embrces the Enlightenment. They would much rather see us devolve back into the Dark Ages. They are the Cheney supporters, the Rush listeners, the Bush worshipers, and the moral hypocrites. If you vote [R] this presidential election, you are flushing your country down the toilet.

    March 28, 2008 01:22 pm at 1:22 pm |
  15. Alfred

    i think uncle Sam above summarizes my opinion about Senator McCain. Enough said, and I hope every American reads and considers it.

    March 28, 2008 01:26 pm at 1:26 pm |
  16. Willy

    John McCain will be the next president of the United States.

    March 28, 2008 01:30 pm at 1:30 pm |
  17. Ted

    Why do you Democrats continue to misrepresent what McCain said about being in Iraq for 100 years? He pointed out that we still have forces in Japan and Korea for over 50 years and we're not fighting a war there now. He also said that all Americans want the US out of Iraq, it's just how we leave that matters. I believed from the beginning that invading Iraq was a huge mistake, but we're there now and just packing up and leaving would be an even greater disaster.

    March 28, 2008 01:36 pm at 1:36 pm |
  18. Alexander

    The ignorance of some of the people on here is amazing....

    The part that scares me about our great country is people who vote based on what they see other people doing.

    Half the people who have commented on here I'm betting haven't visited any of the candidates' websites and have no idea where they stand on the issues.


    March 28, 2008 01:37 pm at 1:37 pm |
  19. Woody

    Dems just can see the forest through the trees. McCain will win because you guys cannot even get your nomination process right. How are we to trust a party thats nomination process is so complicated, I guess we can expect health care to be the same way, thanks but no thanks. Oh and what about Florida and Michigan? Just a mess.

    March 28, 2008 01:38 pm at 1:38 pm |
  20. Seattle Sue Seattle, Wa.

    I lost all respect for McCain when I saw the picture of him being kissed by Bush. I can't understand how a man could let Bush roll over him and his family, then stand there while Bush slobbers all over him. At some point in time you just have to have some self respect.

    March 28, 2008 01:38 pm at 1:38 pm |
  21. Suzie

    Certainly an American hero, not the best politician, but he is the chosen candidate of the Republican party. And certainly the fact that he served in the military and he has two children currently in uniform does a lot for his campaign and I think it shows that he really does believe that staying in Iraq is best for our country. He is willing to risk his sons lives to protect America and that says a lot about the man, because obviously the war is not overly popular at the moment. This ad shows his courage and patriotism and is a stark contrast to Senator Obama who refuses to place his had on his heart during the pledge and Michelle Obama who has never been proud of her country until Obama began to win primaries.

    March 28, 2008 01:49 pm at 1:49 pm |
  22. Lifetime Democrat

    I used to scoff at the " Reagan Republicans ".
    Now I'm ready to proudly stand with John Mccain.
    He's survived brutal torture and countless years in Congress.

    The Democratic Party is no longer a home to me.
    Its run by special interests (not mine for sure ).
    Dewey-eyed Liberals like Pelosi Kennedy and Kerry turn my stomach.


    March 28, 2008 01:50 pm at 1:50 pm |
  23. Grif

    Nobody lives a Hundred Years, in the Armed Forces... Why are people freaking out?

    He made a statement, that's all.. But if it is a long haul, then he's the Man!!

    March 28, 2008 02:16 pm at 2:16 pm |
  24. Debby

    Very Presidential video from McCain. Lets see the Dems. have Obama girl.

    March 28, 2008 02:17 pm at 2:17 pm |
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