March 28th, 2008
09:33 AM ET
10 years ago

McCain launches first general election ad


Watch McCain's new ad.

(CNN) — John McCain, the presumptive Republican presidential nominee, launched his first general election ad Friday, portraying himself as a strong, courageous and patriotic leader.

“John McCain. The American president Americans have been waiting for,” the ad’s narrator says.

Throughout the 60 second spot, images of McCain now, and during his days in Vietnam, flash across the screen while newspaper headlines superimposed behind the video call him an image for the future, ‘a real hero,’ ‘ready on day one.’

“What must a president believe about us? About America? That she is worth protecting? That liberty is priceless? Our people are honorable? Our future prosperous, remarkable and free?,” the ad’s narrator also says.

The ad, set to run in the battleground state of New Mexico, also features footage of McCain as a prisoner of war in Vietnam.

Full Story

- CNN's Emily Sherman

Filed under: John McCain
soundoff (124 Responses)
  1. Brian

    John McCain just won't pay that much for a necktie.

    March 28, 2008 10:42 am at 10:42 am |
  2. Brian

    John McCain is driving with his blinker on.

    March 28, 2008 10:42 am at 10:42 am |
  3. Brian

    John McCain sent you a check for $5 for your birthday.

    March 28, 2008 10:43 am at 10:43 am |
  4. Brian

    John McCain likes to walk the mall.

    March 28, 2008 10:44 am at 10:44 am |
  5. Brian

    John McCain has a sensible collection of Rockport dress shoes.

    March 28, 2008 10:45 am at 10:45 am |
  6. Brian

    John McCain remembers the Alamo.

    March 28, 2008 10:46 am at 10:46 am |
  7. After further review,Texas

    John got the keys to dads car,but he has to fix four flats and a blown engine.

    March 28, 2008 10:47 am at 10:47 am |
  8. kevin from alaska

    How does John McCain plan on continuing our efforts in Iraq without reinstating the draft? Our military is already stretched thin... what are we going to do ask our troops to perform a 5th, 6th, 7th tour of duty in Iraq?

    March 28, 2008 10:51 am at 10:51 am |
  9. Farrell, Houston, Tx

    I respect John McCain's war history as I do my husband, brother and brother-in-law who all served in Vietnam at the same time, all were injured. However, aren't are soldiers in Iraq prisoners of a war that Pres. Bush declared over 6 years ago who are now serving up to 3 and 4 years in Iraq and McCain has said 100 more years in Iraq. Some of our brave soldiers have died in Iraq never to return home to their loved ones or see their first born child. Mr. McCain in respect to all Vietnam veterans and our soldiers who are serving in Iraq and have died in Iraq, you should pull this ad.

    March 28, 2008 10:52 am at 10:52 am |
  10. kevin from alaska

    BTW this ad seems like it's going after Barack and not Hillary.

    That's probably because John McCain can do math so he knows he'll be going up against Barack in the general.

    March 28, 2008 10:52 am at 10:52 am |
  11. Chris from San Antonio

    The President America's been waiting for?

    How is he different from the last 7 years?

    March 28, 2008 10:53 am at 10:53 am |
  12. rebekah

    attention chris matthews! that's what should give you leg chills. no one will ever doubt how john mccain feels about his country!
    substance over eloquence anyday!

    March 28, 2008 10:58 am at 10:58 am |
  13. Wayne, Greenville TX

    John Mccain's commercials promise to be the political equivalent of Billy May's OxyClean commercials – on all the time and equally annoying every time you see one.

    March 28, 2008 10:58 am at 10:58 am |
  14. Veterans Love Obama


    Do us all a favor and don't use your POW experience as campaign propaganda. Having your million dollar fighter destroyed by being shot down and then failing to properly escape and evade capture does not make you a hero. It just means you failed that particular mission and unfortunately sat out the rest of the war in the Hanoi Hilton.

    Heroism and patriotism is doing what is right for your country and taking care of the young americans you've sent to war.

    March 28, 2008 10:58 am at 10:58 am |
  15. Jim

    This ad sucks.

    I propose this instead:

    "John McCain, the President America deserves!

    When the housing bubble burst, the credit crisis struck and recession loomed, McCain was the first to admit he knows nothing about economics. And true to his word, his proposed solution shows it! Yet still he advances the idea that he has the makings of a President that America needs!

    John McCain will be a President who knows and proves that duplicity and stupidity can go hand in hand.

    Well, another President who knows and proves duplicity and stupidity go hand in hand..."

    Coming soon: John McCain, the Hundred Year Warrior (that's the length of the war he proposes, not his actual age).

    March 28, 2008 10:59 am at 10:59 am |
  16. bernj

    I wonder how many folks will just nod off while watching it.

    March 28, 2008 11:00 am at 11:00 am |
  17. Paul

    Ok, he was a prisoner of war, but that does not qualify him to be President or do anything for that matter. You can call him a hero, but being a hero is not a qualification, it's an honor. While I respect him for his military service, Reverand Wright also served our country and you don't see anyone giving him credit.

    March 28, 2008 11:02 am at 11:02 am |
  18. Hanging Chad

    Sen. McCain is so far above the Democratic pretenders it's laughable.
    When you look at experience he WAS dodging bullets, not little girls with poems. When you look at honor, he refused to be released early as a POW before others. Sen. McCain is not only a better Candidate for President, he's a better American!

    March 28, 2008 11:02 am at 11:02 am |
  19. Joyce in Florida

    Oh yeah, he is a leader alright. Will lead America to further destruction by letting the war go on forever. Unfortunately, the republican party has no other candidate to vote for since everyone else dropped out. Pretty pathetic situation.

    We need a Democrat back in the White House to fix the mess they made (again). Seems like their modus operandi. WAR WAR WAR is all they can think about. Our country is in more danger now than ever since 9/11. Come on people, wake up and vote DEMOCRAT. And, when and if you do vote for a democratic candidate, that it will be the most knowledgeable and experienced candidate. AND THAT PERSON IS HILLARY CLINTON.

    GO HILLARY 08!!!!!!!!!!!!!!!!!!!!!!!!!!

    March 28, 2008 11:04 am at 11:04 am |
  20. Greg, NY

    Why are Clinton and McCain promoting the "ready on day one" idea? I know Obama is promoting the "right on day one" thing, if I were running, my slogan would be "ready right now."

    "Ready right now" is much better than the day one argument by far.

    March 28, 2008 11:04 am at 11:04 am |
  21. Dee JAY in miami


    isn Mccain just the uglyiest person ever im happy he is a war hero but he is not president material.....he cant even read a telaprompter

    Please Mccain, I fear that b/c of all the stress that a US president has to deal with, it will cause him to have a stroke or a heart attack or something...he should be admitted into a retirement home

    republican for OBAMA 08

    March 28, 2008 11:05 am at 11:05 am |
  22. An Agnostic Democrat

    I didn't know America was a woman. And no John, you are the image of a past from which we need to run. I respect your service and experience as a P.O.W. but you are just another George Bush in John McCain's clothes. That's right, you hug him, walk along aimlessly with his flawed policies and talk like him in a different vernacular, and I just can't honor that for another four years. At least Gore was smart enough not to drag Bill Clinton around and distance himself from all his baggage.

    March 28, 2008 11:06 am at 11:06 am |
  23. Tell the truth

    The more I hear about Rev. Wright the more frightening Obama becomes. The 20 years of mentoring is a form of brain washing. Only after this last round of news, he would have left the church? It is too bad none of this surfaced in the early stages of this election. I just find it hard to believe he can have any supporters left. This country will not elect him if he is the nominee. The republicans need only to point a finger in the direction of Rev. Wright. You can argue all you want about Obama didn't say it, he listened for 20 years. The handwriting is on the wall.

    March 28, 2008 11:09 am at 11:09 am |
  24. Paul

    Reverand Wright served in the Marines. Why don't the Republicans call him a hero who served our country rather than bashing him over the head for calling people names.

    There are many high profile Republicans and Democrats who constantly call names and say things that are offensive. You want a war over who called who what and who said what when we can have that war. But who does that help?

    Military Veterans should be honored for their service, but not given false qualifications they have no business handling. Being a prisoner of war does not give you any judgment to lead a country, business, or anything else. If anything, it probably clouds your mind because of the pychological impact.

    March 28, 2008 11:11 am at 11:11 am |
  25. Darth Vadik, CA

    If you even think about voting for this guy there is something wrong with you,
    how can anybody, after 8 years of Bush want more of the same,
    I will never understand that unless you are mentally challenged

    March 28, 2008 11:12 am at 11:12 am |
1 2 3 4 5