March 28th, 2008
09:33 AM ET
10 years ago

McCain launches first general election ad


Watch McCain's new ad.

(CNN) — John McCain, the presumptive Republican presidential nominee, launched his first general election ad Friday, portraying himself as a strong, courageous and patriotic leader.

“John McCain. The American president Americans have been waiting for,” the ad’s narrator says.

Throughout the 60 second spot, images of McCain now, and during his days in Vietnam, flash across the screen while newspaper headlines superimposed behind the video call him an image for the future, ‘a real hero,’ ‘ready on day one.’

“What must a president believe about us? About America? That she is worth protecting? That liberty is priceless? Our people are honorable? Our future prosperous, remarkable and free?,” the ad’s narrator also says.

The ad, set to run in the battleground state of New Mexico, also features footage of McCain as a prisoner of war in Vietnam.

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- CNN's Emily Sherman

Filed under: John McCain
soundoff (124 Responses)
  1. Steve, Madison WI

    While I can understand the wealthy and corparate types backing McCain, it is amazing how many Americans who are living paycheck to paycheck, or are seeing their jobs sent overseas, or are without healthcare, will still wrap themselves in the flag along with McCain and fall for the empty Bush words "liberty", "freedom".......7 years of talk that resulted in this senseless war, this economic recession and a sky-rocketing deficit and yet the "victims" of the Bush years will once again follow like sheep to the slaughter. Luckily, I'm teaching my kids to think, but it may be too late by the time they can vote!

    March 28, 2008 12:07 pm at 12:07 pm |
  2. Clinton or Obama '08 from IL.

    John McCain is good at the fear tactics,

    All the Dems out there, you should think before you vote for this man.
    Think about our country, think about our childrens future.

    Are we really going to let one man(Bush) tear our great country down to the ground with this war. I have 2 Kids and I dont want them going through war thougout there entire life and maybe there childrens life because we have a few greedy politicians and buisnesses that want to make a fortune at our expense. Think about it.


    Lets stop this fighting each other, and wipe those dumb smerks off the faces of the true traitors(Bush, McCain, Big Business, Lobbyist) who are trying to bring us down.

    I refuse to allow us to become second rate to China(GREED).
    They have chosen to put there buisness and economy before there own health and human rights needs. Thats not what I want America to become. Not for myself or for my children, or for you or your children.

    Americans please unite. Lets fight for our country now with our votes instead of later on a battlefield in IRAQ or IRAN.

    CNN this is something positve that should be posted. Its your decision.

    March 28, 2008 12:08 pm at 12:08 pm |
  3. Independent 08

    While I dislike the Iraq war I will vote for McCain over the liar Hillary anyday. This election is for the democrats to lose, they either pick the candidate with the highest popular votes and delegates or say hi to president McCain.

    March 28, 2008 12:08 pm at 12:08 pm |
  4. Charles Hardeman

    i think that richardson, pelosi, dodd, dean amongst others on one side have proved:

    One half of the democrats can't stomach very much.


    One half of democrats have the stomach for a fight.

    I know which i'd prefer to be in charge.

    March 28, 2008 12:09 pm at 12:09 pm |
  5. Independant

    McBusk is a warrior and will have a war "fighting evil" somewhere in the world as long as he is in office. At lease he has enough sense to realize we cannot sustain a prolonged conflict without backing from other countries. --The " Johnny hotdog" Bush/Cheney approach doesn`t work

    March 28, 2008 12:12 pm at 12:12 pm |
  6. Pier Giacalone

    McCain runs 60 second ad in New Mexico......

    McCain is now broke.

    Clearly McCain's people are going to steal anything and everything from the Clinton campaign that they thought was effective.

    McCain....ready on day attack Iran for supporting Al Qaeda!

    McCain...ready on day attack Mexico to liberate Texas! (no wait, that was his first war).

    McCain..ready on day let all 4 million foreclosures go forward cause every last one of them is a reckless prospector and there's no such thing as predatory lending.

    McCain...ready on day announce a new military draft to support the 100 year war in Iraq. Draft the homeless! 4 million new recruits ready and waiting!

    March 28, 2008 12:15 pm at 12:15 pm |
  7. Piper - Nebraska

    "McCain has a bowl of Werther's Originals on his coffee table."

    "No Country for Old Men."

    This has got to be the funniest blog I have read during the entire campaign - and this is only McCain's FIRST general election ad.

    March 28, 2008 12:18 pm at 12:18 pm |
  8. Mike

    And don't forget the only one who has not lied or fed you a bowl of puke this election cycle.

    John McCain 09, the only one with ACTUAL experience.

    March 28, 2008 12:19 pm at 12:19 pm |
  9. Ian

    70% of us want out of the war. He will not bring the troops home from Iraq. The math is quite simple. Let's pick someone who actually listens to us, instead of tells us what to do.

    March 28, 2008 12:20 pm at 12:20 pm |
  10. JMA

    Clinton or Obama for me.

    McCain is too old school.

    March 28, 2008 12:21 pm at 12:21 pm |
  11. Marc

    McCain served his country but I feel as do the majority of the country that he is on the wrong side of the issue of the war.

    We do not want another four years of Bush.


    March 28, 2008 12:26 pm at 12:26 pm |
  12. Terrence W

    Advertising for yet ANOTHER WARMONGER! my pocket cannot take another term of war. $9/gallon, here we come!

    March 28, 2008 12:31 pm at 12:31 pm |
  13. Patrick

    I became a Republican because of John McCain in 2000. After watching the Democrats blame every evil in the world on President Bush, I'm glad that I left the Party of Victimization. Folks, we are in a Holy War and only the Republicans seem to understand that. Please keep infighting, it will make this November so much easier for the party of the people who actually pay taxes and contribute to charity and actually love this country!

    March 28, 2008 12:31 pm at 12:31 pm |
  14. Jill

    you lost to BUSH, the worst president in the history of the US, yeah right we should vote you into office.
    what a joke

    Hilliary/ Gore 2008

    March 28, 2008 12:31 pm at 12:31 pm |
  15. Ted in Chicago

    I as a DEM fear the ADS in MI and FL if BO gets the nod

    After BO and his lawyers stopped the recount efforts when money was found to make them work as regular state run primaries

    Dems will lose FL and MI – and maybe the whold shooting match

    March 28, 2008 12:36 pm at 12:36 pm |
  16. rt walker

    Three hundred million people in this country and the race for president has boiled down to these three people?? McCain-Obama- Clinton?
    Again?? Why is it almost always a lesser of evils that the American electorate has to choose from? I say 'NO' to all of the above...
    Both Dem contenders are shameless and fraudulent liars, and the Rep one is more of the same business as usual.
    Please Lord send somebody to run that we can all feel good about!

    March 28, 2008 12:37 pm at 12:37 pm |
  17. stan

    No way, no how would I vote for McCain. Can't pull the trigger on this moroon. I haven't forgot about immigration.

    March 28, 2008 12:39 pm at 12:39 pm |
  18. Chris-Seattle

    Yeah mister the surge in Iraq is "really" working isn't it!!! Four thousand of our service men/women dead, thousands more injured for life, hundreds of thousands of innocent Iraqi citizens dead. Why don't we keep pouring gasoline on the fire by pissing the middle east off by keeping American troops on the ground for another 50-100 years hypothetically. I seriously hope that America isn't stuck on stupid enough to put this dude in the White House, if you thought GWB was bad this guy takes the cake! Furthermore anybody reading this thats a democrat willing to chop their nose off to spite their face, I hope you know what you're doing!

    March 28, 2008 12:41 pm at 12:41 pm |
  19. HK, Fort Myers

    Reverand Wright served in the Marines. Why don't the Republicans call him a hero who served our country rather than bashing him over the head for calling people names.

    ANSWER: His service to the nation, if honorable, is appreciated and his sacrifices to be praised. Don't forget that his prior service to the nation doesn't mean that other American veterans have to respect him.

    It is clear, his viewpoints on history are only focused on America's mistakes–and never at America's accomplishments. Unless–it involves a black American that is.

    The website of his church says it all. All the banners and colors of Africa–few of the United States including the flag. Clearly lopsided racially biased viewpoints are all over the website–added to the Reverend Wright's astonishing comments–a logical white person would have to connect the dots and draw a picture of a racist leaning organization.

    Hero...not to me. His honor as an American and veteran were lost when I heard his words and then confirmed when I checked out his lifes work as evidenced by his church and congregation–and the clearly Africa only message these Americans seem to prefer.

    March 28, 2008 12:46 pm at 12:46 pm |
  20. ben

    When McCain says he wants to protect America, how does he define America? Is he talking about trees, lakes,mountains or buildings? Or is he talking about American lives?
    If he is talking about American lives, how about the 4000 patriotic young
    Americans that have been killed because of this shamefull war. Don't they count? He isn't interested in saving more young Americans. They are just numbers.

    March 28, 2008 12:46 pm at 12:46 pm |
  21. Charles Hardeman

    McCain WILL beat Obama and his army of spineless opportunist cry-babies (dodd, richardson, pelosi, etc)


    (go hillary/mccain)

    March 28, 2008 12:47 pm at 12:47 pm |
  22. shane

    I would vote for scooby doo before I voted for John Mccain and his Iraq war., Bush tax cuts for the rich, and "wait and see" approach to our econmic crisis. THis "in your face" patriotism is something i vehemently oppose. Im not saying JOhn Mccain is a patriot. Im saying wrapping yourslef in the flag doesnt make you a patriot. Give me a president wholoves his country enough to criticize it when it goes astray from the principles it was founded on and do his best to get it back on track.

    March 28, 2008 12:47 pm at 12:47 pm |
  23. Charles Hardeman

    Obama and his spineless opportunist minions will pale before mccain. FACT. (and im a democrat)

    we MUST appoint hillary before its too late!

    dont let the kids who've been into politics 5 minutes decide this election. it is TOO IMPORTANT.

    March 28, 2008 12:49 pm at 12:49 pm |
  24. Charles Hardeman

    Obama's a product of the Hip-hop fad/generation we're going through.

    NOT cool.

    This election is too important kiddo's. Get educated in what matters.

    March 28, 2008 12:51 pm at 12:51 pm |
  25. Pat Lambert

    He better come up with better ads than that if he thinks he's gonna win. I'm a veteran to, we use to call that SOS.

    Rock on, OBAMA 08

    March 28, 2008 12:52 pm at 12:52 pm |
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