WASHINGTON (CNN) – Barack Obama has spent a record breaking $60 million to run more than 100,000 political television ads in pursuit of the Democratic presidential nomination, a new analysis conducted for CNN shows.
In contrast, John Kerry ran a little more than 19,000 TV ads four years ago in his successful bid for the Democratic nomination, according to TNS Media Intelligence/CMAG, CNN’s consultant on political television advertising spending.
Kerry wrapped up the nomination in the first week of March 2004, while there is no end in sight in the battle between Obama and Hillary Clinton for the right to be the 2008 Democratic nominee.
Clinton, who trails Obama in fundraising by about $60 million, has run just over 60,000 TV ads in her bid for the White House.
“If it was not for Obama’s spending, Clinton’s would look pretty impressive,” said Evan Tracey, CMAG’s chief operating officer. “Clearly, the fundraising is being translated immediately into television buys.
Tracey added, “Regardless of the outcome in Pennsylvania it will be very hard to second guess Obama’s strategy. The money he is raising is being immediately translated into television buys in Pennsylvania, North Carolina and Indiana.”
In Pennsylvania, Obama has spent more than $3.6 million, while pouring another $600,000 into North Carolina and $800,000 into Indiana for TV ads, according to CMAG. So far, Clinton has spent $1.4 million in Pennsylvania, just under $200,000 in North Carolina and just recently went on the air in Indiana.
Presumptive Republican nominee John McCain has run a fraction of the number of television ads aired by Clinton and Obama. In fact, two unsuccessful presidential candidates – Republican Mitt Romney and Democrat John Edwards – have run more ads than McCain, even though they both dropped their respective presidential bids more than two months ago. McCain has run about 14,000 ads, compared to Romney’s 37,000 and Edwards 15,000 commercials.