(CNN) - Barack Obama’s campaign released its first ad of the general election campaign Thursday, a 60-second spot designed to highlight his patriotism and values.
“Country I Love” will air in some perennial swing states including Florida, Michigan and Indiana – but also in some traditionally Republican areas that the Obama campaign is hoping to compete in this fall, such as Georgia, North Dakota and Virginia.
The spot features a single-camera shot of Obama addressing the camera. “America is a country of strong families and strong values,” says the presumptive Democratic nominee. “My life’s been blessed by both.”
Earlier this week, John McCain released its first general election spot, “Global.” The 30-second spot, which is airing in traditional battleground states, seeks to spotlight McCain’s maverick reputation and environmental credentials.
The Obama campaign said the ad will air Friday in Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia.
(Full script after the jump)
SCRIPT – “Country I Love”
OBAMA: I’m Barack Obama.
America is a country of strong families and strong values. My life’s been blessed by both.
I was raised by a single mom and my grandparents. We didn’t have much money, but they taught me values straight from the Kansas heartland where they grew up. Accountability and self-reliance. Love of country. Working hard without making excuses. Treating your neighbor as you’d like to be treated. It’s what guided me as I worked my way up – taking jobs and loans to make it through college.
It’s what led me to pass up Wall Street jobs and go to Chicago instead, helping neighborhoods devastated when steel plants closed.
That’s why I passed laws moving people from welfare to work, cut taxes for working families and extended health care for wounded troops who’d been neglected.
I approved this message because I’ll never forget those values, and if I have the honor of taking the oath of office as President, it will be with a deep and abiding faith in the country I love.