June 20th, 2008
07:47 PM ET
9 months ago

When the Obama logo and presidential seal collide

ALT TEXT

The Obama campaign debuted a new logo Friday that bears a striking resemblance to the presidential seal. Photo credit: AP, White House.

CHICAGO, Illinois (CNN) – Presumptive Democratic nominee Barack Obama sat down in Chicago Friday morning to discuss the economy with visiting Democratic governors, but all eyes were on the Illinois senator’s podium bearing, what might be described as, a quasi-presidential seal – a new Obama campaign logo.

The seal includes the same bald eagle as the actual presidential seal clutching an olive branch and arrows in its talons, but instead of a shield covering the center of the eagle’s body, the Obama version displays the campaign’s trademark “O.” Unlike the Presidential seal, which includes the words “Seal of the President of the United States” around the circumference, “Obama for America” and “www.barackobama.com” grace the top and bottom of Obama's.

Finally, just above the eagle, in Latin, are the words – “vero possumus” – which translates to “yes we can,” the oft-heard chant at Obama rallies.

It remains to be seen how the new seal will play in the campaign’s quest to win over working-class voters.

What do you think of the logo? Your comments below.

soundoff (522 Responses)
  1. Bob Indianapolis, IN

    Nice logo! This country needs a rebirth after the slide towards facism that clowns like Steny Hoyer and the Blue Dogs have been perpetuating by caving in to Dumbya, the Clown Prince. The reign of terror is finally coming to an end!

    June 20, 2008 04:29 pm at 4:29 pm |
  2. Louis

    Obama and his antics looks like people are rooting on another would be hero who would later turn out to be obsessed with power.
    Does the name Robert Mugabe ring any alarms?

    June 20, 2008 04:29 pm at 4:29 pm |
  3. generationsane

    Pretty gutsy.
    His campaign is re-writing all the rules.
    America needs everything new. Go Obama!

    June 20, 2008 04:30 pm at 4:30 pm |
  4. VERY OFFENSIVE

    THE SEAL IS A SYMBOL OF AMERICA; OF THE OFFICE THE PRESIDENT OF THE UNITED STATES. IT IS NOT A BRAND. OBAMA CONTINUES TO NOT ONLY INSULT THE AMERICAN PEOPLE, BUT OUR INSTITUTIONS AND NATIONAL SYMBOLS. IT IS OFFENSIVE TO MARKET THIS GREAT AMERICAN SYMBOL AND USE IT AS A CAMPAIGN MARKETING TOOL. THIS GUY IS NOT ONLY STUPID, BUT HE OFFENDS ALL THAT WE HOLD DEAR TO OUR HEARTS. VOTE MCCAIN AND WE CAN END THIS SELLING OUT OF AMERICA.

    June 20, 2008 04:30 pm at 4:30 pm |
  5. Sweetie

    I think it shows just how ARROGENT he is!

    He sure isn't getting my vote or that of anyone I've talked with lately.

    What a Joke this Left Wing Nut Job in Training Pants really is!

    McCain 08

    June 20, 2008 04:30 pm at 4:30 pm |
  6. Mark

    Ed Chapman – The log he is using is ot copyrighted, as it was changed enough to be used in this manner... maybe you should do some research into how many logos have morphed over the years...and see what I am talking about

    again I like the logo, I just wish it was in multi colors

    June 20, 2008 04:30 pm at 4:30 pm |
  7. demwit

    "Yes we can"

    Did Obama just still Bob the Builders motto!!??

    June 20, 2008 04:31 pm at 4:31 pm |
  8. BOY2

    Again change all you people who write this negative things about Obama think about this: The Economy, Gas Prices, Food Prices, The War, Home Mortage Crisis, Katrina, Rumsfeld, should I go on? We have had 7 years of failed policies. Time for something different!

    June 20, 2008 04:31 pm at 4:31 pm |
  9. concerned

    It is deceitful on many fronts……. Starting with the use of the official eagle from the presidential seal. Your not the President Yet Mr. Obama........ Oh Excuse Me that should be Senator Obama Right......... Hope you all get the point here……… from the play on words........... but thats it isn't it, it's a play on Senator Obama already being as good as elected president.

    June 20, 2008 04:31 pm at 4:31 pm |
  10. American

    slow news day..

    June 20, 2008 04:31 pm at 4:31 pm |
  11. MD in GA

    To Rita
    "What will he change next. This is America founded by our forefathers. Bet they are turning in their gaves."

    Maybe but:
    Built on the backs of SLAVES or did you forget that part. Senator Obama hasn't broken any laws or defaced the American Flag.

    Chill out. "OUR" forefathers have been spinning in their graves waiting on this day and this time, forever...

    June 20, 2008 04:31 pm at 4:31 pm |
  12. Emma

    Great idea! Senator Obama is turning out to be quite the campaigner. He has a very creative group around him and it shows that he is so far ahead of John McCain.

    I don't know who would not support Senator Obama. He has shown that he is able to "think outside the box," a quality few people posses. Isn't it great to have a presidential contender who fits the bill?

    Obama 2008

    June 20, 2008 04:31 pm at 4:31 pm |
  13. PMM

    I think he should forget the seal and just wear a crown.

    June 20, 2008 04:31 pm at 4:31 pm |
  14. Cynthia

    I think it is great. For those of you worried it is for his campaign use only – not to replace the U.S. seal. Take a chill pill.

    June 20, 2008 04:32 pm at 4:32 pm |
  15. Let's Unite

    last line was a bit unnecessary dont you think?

    please realize your ability to influence cnn

    June 20, 2008 04:32 pm at 4:32 pm |
  16. Francis Bell

    While I am an Obama supporter, and I have donate to his campaign, the use of this new logo borders on violating Title 17 otherwise known as the Copyright Laws. I would suggest that someone in his campaign go online an review Title 17 to see where they are in violation. Go Barack...

    June 20, 2008 04:32 pm at 4:32 pm |
  17. Peter E

    Imagine for just one second that it was Hillary or McCain who chose such a seal. Guess what Obama supporters would be screaming: "Arogant! Pretentious!" But blind-sight is 0/0...

    June 20, 2008 04:32 pm at 4:32 pm |
  18. sarah

    cool idea. looks good.

    people, the presidential seal is not "sacred" and having your own seal isn't arrogant. if anything, this is clever and well designed. get a hold of yourselves.

    June 20, 2008 04:32 pm at 4:32 pm |
  19. Democrats Unite!!!

    Genius!
    I absolutely love it!!!

    vero possumus!
    vero possumus!
    vero possumus!

    June 20, 2008 04:33 pm at 4:33 pm |
  20. DeeJam - Los Angeles

    This is what he's supposed to do. We have to be able to envision him as a president in order for us to make him our president. Some people still don't think he is capable. What makes any American capable? I believe it's leadership ability and the desire to make America better. Obama has both of those qualities. The seal only helps to send the message that he is ready.

    June 20, 2008 04:33 pm at 4:33 pm |
  21. Ray

    People are starting not to like him now because he's too cocky? Please–enough with all the bickering. Obama has a better education than McCain, exercised better judgement on the iraq war, and has better family values. Obama is a man of substance. It's the media's obsession with him that's making him out to be a rock star. Dag, can he live (without you covering every single thing he says or does)?

    Obama 08!

    June 20, 2008 04:33 pm at 4:33 pm |
  22. Here we go again...

    Oh how lovely, a phony baloney seal for a phony baloney candidate. Is this more of that "change" I keep hearing about?

    Up next, changing other irrelevant stuff! Now let's take a look at the brand of varnish on this presidential podium...

    June 20, 2008 04:33 pm at 4:33 pm |
  23. Go Hillary

    I wonder how much it costs? Oh that's right money is no object for the big O. I wonder where he gets all his money ??

    June 20, 2008 04:34 pm at 4:34 pm |
  24. Peter E

    Let the hypocrisy-fest of Obama supporters begin! If it were Hillary chosing such a seal they'd all be crying foul and telling everyone how arogant she is, pretending to be president already.

    June 20, 2008 04:34 pm at 4:34 pm |
  25. katiec

    Think it is eloquent, touching and smart.
    Just like the person it represents.

    June 20, 2008 04:34 pm at 4:34 pm |
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