June 24, 2008
Posted: June 24th, 2008 09:20 AM ET
From CNN Political Editor Mark Preston WASHINGTON (CNN) – Barack Obama's decision to forgo public financing for his presidential campaign provides him with the tools needed to implement a "Shock and Awe" television ad strategy designed to paralyze John McCain's campaign, an expert on political TV advertising said in an interview with CNN. The better-funded Obama is likely to force McCain to spend money on TV ads in Arkansas, Georgia and North Carolina, said Evan Tracey, CNN's consultant on political television advertising. At this point in the campaign, these are states that CNN projects McCain has an edge over the Illinois Democrat, but by no means are these states safely in the Arizona Republican's column. DON'T MISS: analysis on the deceptive South Dakota primary attack ad that only ran once. Obama is expected to raise three or four times the $85 million he would have received from the public financing system, providing him with a huge financial advantage over McCain, who has opted to take the public funds. Filed under: Barack Obama Hillary Clinton John McCain Preston on Politics
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