June 30th, 2008
02:00 PM ET
11 years ago

Obama notes working class roots in new ad

Obama is out with a new ad Monday.

Obama is out with a new ad Monday.

(CNN) - Barack Obama’s campaign announced the release of its second general election television ad Monday, a 30-second spot designed to highlight his working-class roots and economic agenda as he ends his three-week economy tour but continues his efforts to woo that key Democratic constituency.

Watch: Obama courts working women

The campaign said ‘Dignity’ will air in 18 states, including perennial blue-collar battlegrounds like Michigan, Pennsylvania and Ohio, and some traditionally Republican areas where the presumptive Democratic nominee is hoping to compete in this fall, like Georgia, North Carolina and Virginia.

“He worked his way through college and Harvard Law,” says the announcer. “Turned down big money offers, and helped lift neighborhoods stung by job loss.”

The ad will begin airing Monday in Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia.

Earlier this month, the Obama campaign’s first ad of the general election highlighted his patriotism and values.

(Full script after the jump)

SCRIPT – “Dignity”

OBAMA: I’m Barack Obama, and I approve this message.

Announcer: He worked his way through college and Harvard Law.

Turned down big money offers, and helped lift neighborhoods stung by job loss. Fought for workers’ rights.

He passed a law to move people from welfare to work, slashed the rolls by eighty percent. Passed tax cuts for workers; health care for kids.

As president, he’ll end tax breaks for companies that export jobs, reward those that create jobs in America.

And never forget the dignity that comes from work.


Filed under: Candidate Barack Obama
soundoff (207 Responses)
  1. NH Mom

    Clark is right. There is absolutely nothing wrong with what he said. Unfortunately, Sen Obama and his supporters created such hyper-sensitivity during the primary about everything that anyone said about Obama that now it's coming back at them. Everyone is so quick to act indignant about innocuous and factually accurate comments – Sen. Clinton was the victim of this from Obama and his supporters and now it looks like Barack is getting a taste of his own medicine.

    But, General Clark is a hero (as is McCain) and Clark spoke the truth. Obama should have stood up for Gen. Clark.

    June 30, 2008 02:54 pm at 2:54 pm |
  2. 4 THE CONSTITUTION

    People would do well to read his books. Very impressive.

    June 30, 2008 02:55 pm at 2:55 pm |
  3. NObama

    Check the facts Jack. Don't think so.

    June 30, 2008 02:55 pm at 2:55 pm |
  4. Rezko - Connection

    what exactly is his realtionship with Tony Rezko? Didn't Rezko -(now convicted of fed. crimes) help Obama buy Obama's $1.6 million dollar home? Didn't Rezko (a slum lord) donate big bucks to Obama?

    I recall this from the primary and it stinks.

    June 30, 2008 02:57 pm at 2:57 pm |
  5. Ula Nejad- Sacramento Ca

    I DEMAND the real truth behind his candidacy and his wife's remarks as to why for the first time in her adult life she is proud of a country that was built on the genuis of the men on Rushmore. I believe it is fair game. There has been little attention on Affirmative Action. America demands an answer from Senator Hussein, his wife and campaign financiers.

    June 30, 2008 02:59 pm at 2:59 pm |
  6. BIFF, BIFFINGTON...

    “He worked his way through college and Harvard Law,” says the announcer. “Turned down big money offers, and helped lift neighborhoods stung by job loss.”

    THESE ARE HONORABLE TRUTHS THAT CAN NEVER BE DIMINSHED AND NEVER BE TAKEN AWAY!

    (Even as the republicans work to deny ANYTHING positive that Obama did with his life.)

    June 30, 2008 03:00 pm at 3:00 pm |
  7. Affirmative action run amock

    Sorry folks, but the day an african american is the leading contender for election to the highest office on the planet, in spite of his complete lack of any qualification to even be a regional manager at Denny's, is the day that we can officially say that Affirmative Discrimination has completely run its course. Can we end this reverse racism now?

    June 30, 2008 03:00 pm at 3:00 pm |
  8. luke

    We need him!

    June 30, 2008 03:00 pm at 3:00 pm |
  9. ken

    A role model for generations to come. I am voting for the first time in a long time!

    June 30, 2008 03:01 pm at 3:01 pm |
  10. Tim

    Does Bush have a humble begginings? Just asking....

    June 30, 2008 03:02 pm at 3:02 pm |
  11. Bob Indianapolis, IN

    Dignity- That's something McCaint and his Swift-Boat posse have in short supply...

    June 30, 2008 03:03 pm at 3:03 pm |
  12. The Other Campaign Strategist at 115th & Amsterdam Ave

    Obama's opposition is hoping supporters will get too confident in the face of glowing poll results … that they won’t vigorously defend lies promulgated against them… that they won’t mobilize and turn out the vote on Election Day.

    They are especially saying that about the voters from age 18 to 26). But you know what, they are wrong. I believe the YouTube, MySpace, Facebook, Twitter, generation will deliver and their older brothers & sisters from the MTV generation will as well.

    Achieve 85% voter turnout from age 18 to 80.
    Promise yourselves that you will make this the GREATEST REFERENDUM that the American public has ever issued in 232 years. It will be historical, because of your involvement .

    June 30, 2008 03:04 pm at 3:04 pm |
  13. David Peter

    It should be obvious to anyone that McBush is the real elitist, having been born into a priviledged war-family and marrying a millionaire trophy wife. Obama will fight for average Americans like me.

    June 30, 2008 03:05 pm at 3:05 pm |
  14. CITIZENS FOR TRUTH

    THOSE WHO DO GOOD DEEDS FOR AMERICA ARE

    OUR PATRIOTS. SENATOR OBAMA HAS SPENT HIS ENTIRE

    ADULT LIFE DOING JUST THAT. HE HAS VOTED THE SAME

    WAY. NOT MCBUSH. HE HAS VOTED AGAINST SUPPORT

    FOR OUR VETS, WOMAN & CHILDREN 95% OF THE TIME.

    THE MCBUSH DICTATORIAL ATTITUDE OF

    "I AM NOT QUESTIONABLE", IS VERY DISTURBING.

    HIS ENTIRE POLITICAL LIFE HAS BEEN QUESTIONABLE.

    June 30, 2008 03:05 pm at 3:05 pm |
  15. California Voter

    While Obama's campaign is busy retelling his life's story, it would be interesting for many of us to hear why he and his wife were members of a black liberation church where the minister preached words of hate and racism and they either never heard it or were not bothered by it. This is not about religion, this is about core values and supporting a church where racism and hate were preached. We know Obama is just another politician, however, we really don't know the truth regarding his core values.

    June 30, 2008 03:05 pm at 3:05 pm |
  16. Elizabeth

    Proud to support you Obama! You have a great heart and soul for this country!

    June 30, 2008 03:06 pm at 3:06 pm |
  17. Abby

    Wonderful. Just tell the truth and we’ll be fine. Yes, we so can!

    June 30, 2008 03:07 pm at 3:07 pm |
  18. Phil, FL

    Hey – he had my vote at "Hi, my name is Barack Obama".

    I'm so sick of the career politicians thinking their part-time jobs doing nothing in the Senate or House entitles them the Presidency.

    Just Say NO to MORE WARS. Just Say NO to MORE War-Mongers/Fear-Mongers.

    No To McCain.

    Yes to Obama

    June 30, 2008 03:07 pm at 3:07 pm |
  19. Jaye

    Sure Obama rejects those comments. He always has his surrogates to do his dirty work so that he can look lilly white. What a hypocrite he is.

    June 30, 2008 03:08 pm at 3:08 pm |
  20. Not Nine to 5

    Bush was born wealthy thanks to daddy. McCain wasn't but he married an heiress. Those Republicans are just like the common men and women they represent. They understand me.
    Sorry about that, Excuse me, I am here on Rodeo drive looking for a new Rolex to wear to tonight's 'save the striped fox' fundraiser.
    Go McCain for the common man!
    McCain 08!

    June 30, 2008 03:08 pm at 3:08 pm |
  21. DMAC in ID

    What about his low income housing in Chicago that they claim is a real substandard mess and the only ones that got anything was his contractor friends.

    June 30, 2008 03:08 pm at 3:08 pm |
  22. monicah

    There's nothing exotic or complicated about how phenoms about Obamas. They have a humble begginining and that is what we want for our children!!

    June 30, 2008 03:08 pm at 3:08 pm |
  23. A democrat

    Lifting "neighborhoods stung by job loss" instead of making six a figure income with big oil, big auto, big...impressive, I should say.

    June 30, 2008 03:08 pm at 3:08 pm |
  24. HyperD

    VERY INSPIRATIONAL..! This a true leader for past, modern, and future generations! All the way... Go OBAMA '08..!

    June 30, 2008 03:09 pm at 3:09 pm |
  25. Claudia, Tucson, AZ

    I agree with Wesley Clark. My man Barack needs to show a little backbone here. Just because McCain was a POW and served our country doesn't mean that he isn't a war monger and has the judgment to be commander in chief.

    June 30, 2008 03:09 pm at 3:09 pm |
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