July 2nd, 2008
03:00 PM ET
10 years ago

RNC prepares for ad blitz

An independent expenditure arm of the RNC is set to take aim at Obama.

An independent expenditure arm of the RNC is set to take aim at Obama.

(CNN) - The RNC has created an independent expenditure campaign that will go up with its first TV ads in crucial battleground states this weekend.

CNN is told the first buy is in the ballpark of $3 million, and the subject of the ad will be “energy security.”

Parties are allowed by law to set up an independent expenditure campaign as long as it operates independently and does not coordinate on content or strategy with the party.

“Following Barack Obama's decision to become the only major party presidential candidate in history to not adhere to campaign spending caps, the Republican National Committee has begun an independent expenditure campaign in accordance with FEC regulations," Brad Todd, a consultant to the RNC's independent expenditure unit said in a statement. "The RNC will first advertise this weekend in Michigan, Ohio, Pennsylvania, and Wisconsin, highlighting the issue of energy security, which is emerging as a defining difference in the race for president."

Filed under: Candidate Barack Obama • John McCain
soundoff (237 Responses)
  1. Xavier, Saint Louis, MO

    Spend that money RNC; however, it won't help! Your days are numbered and you know it!

    Obamanation '08


    July 2, 2008 03:59 pm at 3:59 pm |
  2. It's a done deal

    Here comes the big money Obama said he would have to compete against that McCain benefits from.

    July 2, 2008 03:59 pm at 3:59 pm |
  3. 1 McCain Supporter Blogging

    Exactly why he DID NOT TAKE FUNDING – Republislugs are scum. Way to go, Obama! They must be looking forward to a fun weekend ... they can't get in front of you and McCain has to bring in a bushie to run his campiagn, talk about Bush III

    July 2, 2008 04:00 pm at 4:00 pm |
  4. Proud American

    Look out!! Here comes the Republican dirty works!

    July 2, 2008 04:00 pm at 4:00 pm |
  5. DJ, LA, CA

    Here come the Willie Horton ads...or maybe they'll go after Michelle instead.

    July 2, 2008 04:00 pm at 4:00 pm |
  6. Lzamora NJ

    But of course, ! Big Oil to the rescue, Cheney, Rove, Libby, and all of this croonies are running scared, look , When Obama becomes President, these people are going to be brought up to justice, and they will pay dearly for all the damage they have done to all of the thousands of lives they are responsible for as well as all the money they have pocket it aver 8 years.... Hliburton rings a bell right Cheney?

    The reason is because The RNC owns the campain as well as the white house. Down with the Croonies!!

    July 2, 2008 04:02 pm at 4:02 pm |
  7. Enlightened Voter

    Here we go – the repuglicans smear and lies campaign. They are hilarious and predictable and don't realize that karma is returning quicker and quicker these days. They will get theirs' beginning with a loss on November 4.

    July 2, 2008 04:03 pm at 4:03 pm |
  8. Kelby from Houston, TX

    The title of this article should be "RNC prepares to initiate major smear campaign and more fear mongering."
    When is the first debate? I want to see McCain flounder against the eloquence of Barrack Obama.
    Are the Clinton supporters still angry and bitter and willing to sacrafice the country to the GOP out of spite?
    We need you guys. come back home


    July 2, 2008 04:04 pm at 4:04 pm |
  9. Jon

    I just wish the candidates were required to make ads that didn't misrepresent or distort the truth. Any of you guys been on factcheck.org? It's really disgusting how both Senators are allowed to make claims that are completely nonfactual.

    July 2, 2008 04:06 pm at 4:06 pm |
  10. Travis(in the real world)

    RNC save your money.... no matter what you do with you're advertising it won't help UN-JOIN MCWAR from Bush.

    Second thought.....spend all your money on a 3 legged horse.

    July 2, 2008 04:08 pm at 4:08 pm |
  11. Mike

    As an average American I support John McCain because he gets his money from the average American. I know I, and many of my average friends, have donated the maximum $28,500 to the RNC, and now we are donating thousands more for independant advertising. America unite and help John McCain win! He represents the average American more than that poor black guy that lives on the South Side of Chicago. Who is Obama kidding? He's not like us.

    July 2, 2008 04:08 pm at 4:08 pm |
  12. Steve

    Let me guess, the party that's known for being in the pocket of Big Oil is going to tell us that we need to drill an oil well every 100 feet off every coast, and in the entire northern part of Alaska. This in spite of the fact that Big Oil is not currently drawing oil from thousands of wells on land they already lease. Makes perfect sense. If you're an oil executive's lap dog.

    The Republicans had their chance, and they blew it. They can spend a billion dollars on messages, and no one with any brains is going to listen. Instead of spending the money on ads, how about spending the money on something like alternative energy research, and showing us Americans that you actually can do something besides pander to Big Oil?

    July 2, 2008 04:11 pm at 4:11 pm |
  13. Obama/Hillary 08

    I wonder if Joe Liberman is the one that is going to launches the new terror attack. Please stop scaring people for political reason. America, it is not true no terror attack in 2009. If there is one Joe Lieberman and the Republican Party is behind it.

    July 2, 2008 04:12 pm at 4:12 pm |
  14. mitchell hussein martin

    it's their fault that we have lapses in energy security,and now they are going to fix it?i'm sure the big oil lobbyists will invest record amounts to keep control of our government in their hands.thieves offering solutions?no thank you!

    July 2, 2008 04:12 pm at 4:12 pm |
  15. Calvin Broadus

    Yeah, good luck with that-

    If the RNC was so "energy security" conscious, they would've done something about it by now

    July 2, 2008 04:12 pm at 4:12 pm |
  16. Jerry--IA

    You'll see McCains lead begin to widen next week.

    Obama is done.

    America is too smart to vote for Obama!!

    July 2, 2008 04:13 pm at 4:13 pm |
  17. T McGill

    Yeah because Repubs have done such great job with this in the past.

    July 2, 2008 04:13 pm at 4:13 pm |
  18. Lzamora NJ

    about the maccain shackeup... let's see what the has accomplished...

    Steve Schmidt is a veteran campaign strategist and public relations expert. In his career to date he has been:

    -Communications director for Senate campaign of Matt Fong. (1998)

    -Chief strategist in charge of Supreme Court nominations of Samuel A. Alito. and Chief Justice John Roberts

    -Counselor snd spokesman for Vice President Dick Cheney.

    -Member of the exclusive "breakfast club" led by top White House adviser Karl Rove that ran President Bush's re-election campaign. (2004)

    -Campaign Manager for re-election campaign of Gov. Arnold Swartzenegger. (2006)

    Currently Steve Schmidt is working in the 2008 Presidential campaign of Senator John McCain.

    well, sounds like.... here we go again!!!!

    July 2, 2008 04:13 pm at 4:13 pm |
  19. ProudToBeDemocrat

    who care republicans are doomend this year.

    July 2, 2008 04:14 pm at 4:14 pm |
  20. Jeff - Illinois

    wow...I am an Obama supporter, so call me biased, but its really starting to look more and more like a landslide.

    July 2, 2008 04:14 pm at 4:14 pm |
  21. Scott, Cincinnati OH

    Here in Ohio we will be collecting as many RNC / McCain ads as possible. We need to make confetti for Obamas inaguration!

    July 2, 2008 04:15 pm at 4:15 pm |
  22. karen-phoenix

    Save your money till 2020!!

    July 2, 2008 04:15 pm at 4:15 pm |
  23. Grand Tabo

    Is anyone surprised?

    July 2, 2008 04:16 pm at 4:16 pm |
  24. Know the facts

    The RNC has always used this campaign financing backdoor. That's why Obama didn't take public funds. The RNC has about $50 million more in the bank than the DNC, so McCain has a huge spending advantage. That's why McCain wouldn't tell the RNC not to use funds for him - just another part of the broken system.

    July 2, 2008 04:17 pm at 4:17 pm |
  25. John

    You would think first don't elevate a bush guy up when trying to distance yourself from bush(not possible), 2nd don't say to eleminate mistakes, come on people at least lie and come up with a good excuse like Bush would. You GOP people are really under performing its getting so its not even going to be fun kicking your elephant but. Obama is going to win by a landslide. Hop in the life boats Gopers the Titanics going down...

    July 2, 2008 04:18 pm at 4:18 pm |
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