July 2nd, 2008
03:00 PM ET
10 years ago

RNC prepares for ad blitz

An independent expenditure arm of the RNC is set to take aim at Obama.

An independent expenditure arm of the RNC is set to take aim at Obama.

(CNN) - The RNC has created an independent expenditure campaign that will go up with its first TV ads in crucial battleground states this weekend.

CNN is told the first buy is in the ballpark of $3 million, and the subject of the ad will be “energy security.”

Parties are allowed by law to set up an independent expenditure campaign as long as it operates independently and does not coordinate on content or strategy with the party.

“Following Barack Obama's decision to become the only major party presidential candidate in history to not adhere to campaign spending caps, the Republican National Committee has begun an independent expenditure campaign in accordance with FEC regulations," Brad Todd, a consultant to the RNC's independent expenditure unit said in a statement. "The RNC will first advertise this weekend in Michigan, Ohio, Pennsylvania, and Wisconsin, highlighting the issue of energy security, which is emerging as a defining difference in the race for president."

Filed under: Candidate Barack Obama • John McCain
soundoff (237 Responses)
  1. FL Dem

    Dear Mike,
    If you had $28,500 to donate to the RNC, you are not average. The rest of us will vote for Obama.

    July 2, 2008 06:08 pm at 6:08 pm |
  2. mimi

    HA and faux news and the repubs were crying about Obama's financing, like there was going to be a fair fight.

    July 2, 2008 06:10 pm at 6:10 pm |
  3. judy, Wisconsin

    Does anyone actually think McCain and the Repubs wouldn't take the path of the most money? The right wing swift boat machine is already starting and Obama will need all the money he can get to fight the lies and trash that they will fling. Kick the scum to the curb.

    July 2, 2008 06:12 pm at 6:12 pm |
  4. Jim Franklyn

    Finally the American people get it, if millions and millions of us contribute just $50 to Obama's campaign, we can compete against big business, corruption and the hypocrite neo-nut movement.

    Have you ever seen such hatred from people like Rush "pill gulping" Limbaugh or ignorance from hypocrites like Bill O'reilly or Hannity. GEORGIA HAS A CHANCE TO GO OBAMA IF MORE WHITE BOYS LIKE ME VOTE FOR HIM!!

    July 2, 2008 06:14 pm at 6:14 pm |
  5. marie

    RNC/GOP bring it on. McSame will lose because the American people are lot smatter than you think. Enought smear attacks and innuendos. Bring it on – President Obama will prevail.

    July 2, 2008 06:14 pm at 6:14 pm |
  6. Teddy California

    Republicans have yet run any negative ags against Obama. However, with internet, it seems you do not have to run negative ads on the major news media. Who started all those negative email and web chats about Obama? It was definitely not McCain campain or even Republicans because those negative things were out even before Obama established himself as a front runner for nomination. But there are some 3rd party organizations like moveon.com that did attack McCain negatively.

    We will see who will start the negative ads war. It seems RNC will start the negative, but only on the energy issue differences. I think that is acceptable. It is acceptable to compare differences on issues.

    July 2, 2008 06:16 pm at 6:16 pm |
  7. greg Rewinski

    dear mike,
    since when can an "average" American afford to donate $28,500 to anything other than their mortage, college education, etc. who are you kidding- YOU'RE not like us!

    July 2, 2008 06:21 pm at 6:21 pm |
  8. Jason

    CNN where's the comment about Obama's sweetheart mortgage? Please tell me he isn't gonna say that this is just a republican smear tactic also. Sweetheart deals being disguised as negotiated between two lenders is BS it is still preferential treatment which this guy claims he doesn't subscribe to!

    July 2, 2008 06:21 pm at 6:21 pm |
  9. Erika, KS

    Good. We need to question Obama on everything. He's too green, too young, too racist, too anti-American, he questions anyone who questions him. He's scary and so his is wife. The fact is, Obama jumped on the political scene just a few years ago and we only know what he wants us to know. Dig deep, I say. Find out everything you can about this guy. Americans deserve to know.

    July 2, 2008 06:22 pm at 6:22 pm |
  10. HereWeGo

    We arleady know what these ads be like... Lot's of patriotism questions, cause "black folks are not patriotic" remember jim crow days????? Same argument made then too... and fist bumps because that somehow now that is a link to terrorism, and if that doesn't do it, just keep shouting Barack Obama, his name, his name, it's ethnic, it's not all american right???? I dodn't know that being Black made a person less patriotic but you learn something new, or are reminded of long days past every step of the way. Heaven help us.

    July 2, 2008 06:22 pm at 6:22 pm |
  11. Franky

    doesn't McCain look like a farret face?

    July 2, 2008 06:24 pm at 6:24 pm |
  12. Kathy

    I agree Jerry in IA....as the weeks go forward, the gap will continue to widen in McCain's favor. Obama is a phony who will say anything to get votes. I am shocked at how so many have bought into his rhetoric. They follow him like he is a messiah-how foolish. Americans will come to know the real Obama as we get closer to the election-he is a preacher-pure and simple and is not deserving of the office. His followers believe every word that comes out of his mouth, I am shocked by that type of stupidity. This guy does not represent change-he is self-centered, arrogant and is in it for himself. Come Nov, let's send him back to Chicago from which he came. Our future and our people deserve better than this ill-qualified very.....scary candidate. Believe not all you hear from his mouth

    July 2, 2008 06:24 pm at 6:24 pm |
  13. boered1

    and the lies and distortions continue : "Following Barack Obama's decision to become the only major party presidential candidate in history to not adhere to campaign spending caps, the Republican National Committee has begun an independent expenditure campaign in accordance with FEC regulations," I guess this is true if you believe "history" only contaoins those years since reagan was president.. but then most republicans cannot think back any further than that, they hit a block during the Nixon and forgettable Ford years and the thought of an intelligent man in charge made them use their control of Congress to stop all real good works done by carter (well except for his ppolicies intended to make America energy independant those were killed by Reagan, and oh yeah the Egypt Isreali peace thing that has held to this day! but you know his domestic policies were terrible there was high inflation and stagnant growth.. what? oh you mean those policies into effect by Nixon to fund his war machine and not touched by the republican congress or presidnet until Reagan got into office? the ones Carter tried, and failed, to force through a hostile Congress, that were responsible for the stagflation during the Carter years)

    July 2, 2008 06:26 pm at 6:26 pm |
  14. edex, toronto, ca


    July 2, 2008 06:28 pm at 6:28 pm |
  15. Vahe

    Smear campaigns..The Republicans bread and butter tactic. McSame's commercial will look like this.."My Friends, Vote for me or Obama will allow Iran to Bomb us"

    July 2, 2008 06:30 pm at 6:30 pm |
  16. Ilona Hussein Proud Canadian


    I agree with you.... NOT.

    John McCain with his brand new JET IS IN TOUCH WITH AVERAGE AMERICANS.


    And you and your FRIENDS WHO CAN AFFORD TO DONATE $28,500

    July 2, 2008 06:33 pm at 6:33 pm |

    This is why Obama had to opt out of public financing. These outside smear groups will be on the attack and now he will have the money to compete. With his own financing FROM THE PUBLIC. And to "Mike" (above) as a man who grew up a "poor black guy" in California, Obama represents more Americans than you could possibly know you RACIST.

    Obama '08

    in a landslide

    July 2, 2008 06:34 pm at 6:34 pm |
  18. Dinnylou

    Not a bit surprised.
    Let them – spend it all – it won't deter this smart Pennsylvania voter.

    July 2, 2008 06:34 pm at 6:34 pm |
  19. carlo

    Mike wrote:

    As an average American I support John McCain because he gets his money from the average American. I know I, and many of my average friends, have donated the maximum $28,500 to the RNC, and now we are donating thousands more for independant advertising. America unite and help John McCain win! He represents the average American more than that poor black guy that lives on the South Side of Chicago. Who is Obama kidding? He's not like us.

    Is this sarcasm? It must be, because anyone who can donate that much money is not "average". You're right about one thing: Obama is NOT like you. He's not poor, but he is very rich in wisdom and judgment. He had the sound judgment to forego public financing for this very reason. He knew, just like we did, that the smear was coming, leaving McDepends to claim clean hands. This has worked in the past, but the days of GOP rule are over my friend.

    July 2, 2008 06:34 pm at 6:34 pm |
  20. JCB

    Gosh, the RNC is just doing what Obama supporters have been doing for the entire campaign season. They are using all avenues available to back their candidate. Why not? Obama certainly has not held anything back - he has plenty of organizations running ads for him! This is not a smear campaign, and nothing highlighted in this articles can be said to be inappropriate. It is just politics.

    July 2, 2008 06:35 pm at 6:35 pm |
  21. MDR

    Spend all the big oil money you want. You will lose, why would anyone accept a man as president who can't even tell people what he believes in.

    July 2, 2008 06:36 pm at 6:36 pm |
  22. Dave, Illinois

    How dare those silly Republicans promote actual ideas instead of cute little slogans. Yeah, they are doomed because they actual have ideas. If they had a golden child with a pretty smile and pretty words, then they'd be set.

    You Obamites make me sick. Lets see, who has been in power since 2006 in Congress? Hmmm, gas has rose over a dollar since then? Thats it, stick your heads in the sand and blame Bush. Idiots!

    July 2, 2008 06:38 pm at 6:38 pm |
  23. Peter E

    Because when the republicans do it CNN will call it a 'blitz.' When Obama does it I'm sure they'll refer to it in some flowery way how he is 'spreading his message' of 'hope and change.'
    That's how they interpreted his attack campaign against Clinton too.

    July 2, 2008 06:43 pm at 6:43 pm |
  24. Chris

    I thought the RNC cried "unfair" when Obama opted out of the public finance system?

    Something tells me this effort will be WELL coordinated with the RNC despite laws prohibiting such action.

    July 2, 2008 06:44 pm at 6:44 pm |
  25. R.I.F.

    Well, I made my JUne donation a coupkle of days ago to Obama and will be making my July one soon. the more I read these stories, the more I give. That's the beauty of Obama opting out. John Kerry was capped at $72 million because of public financing and couldn't afford to defend himself from all of thje RNC "independant" groups.

    Obama '08

    July 2, 2008 06:51 pm at 6:51 pm |
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