July 11, 2008
Posted: 04:00 PM ET

From
 CNN's Mark Preston at the Indianapolis Motor Speedway. Obama and McCain are vying for the support of the tens of millions of race car enthusiasts – fans that would fill the stands of venues such as the hallowed grounds at Indy. Credit: CNN’s Alec Miran.
CNN's Mark Preston at the Indianapolis Motor Speedway. Obama and McCain are vying for the support of the tens of millions of race car enthusiasts – fans that would fill the stands of venues such as the hallowed grounds at Indy. Credit: CNN’s Alec Miran.

WASHINGTON (CNN) - The political and sporting worlds collided Friday afternoon when CNN's sister publication, Sports Illustrated, reported that Barack Obama is considering sponsoring a car in a NASCAR race next month.

Oh, but not any NASCAR event. Obama's name could whiz by at speeds of 150 to 200 mph before 100,000 or more fans at Pocono Raceway in the electoral rich state of Pennsylvania (21 votes). You might remember that Obama lost Pennsylvania to Hillary Clinton in the Democratic primary, a defeat that was seen as another example of his problem with attracting support from so-called blue-collar, white voters.

Obama has vowed to run a 50-state campaign with a specific emphasis on states such as Georgia, North Carolina, and Indiana. It is fair to say that these three states have a healthy share of white, blue-collar NASCAR and Indy Racing fans.

Should Obama decide to sponsor a car, it would certainly be a novel idea but not a new one. Political junkies will remember that Democratic presidential candidate Bob Graham plastered his name across the side of a truck in 2003 that ran in the NASCAR Craftsman Truck Series. Graham was successful in his efforts to gain attention, but failed in his bid for the White House.

But isn't exposure what this is all about? If Obama decides to do it, he will get great media attention for entering the world of NASCAR, and not just from the pack of political journalists following the race - that is, the race for the White House. But also from sports reporters and commentators, who cover the race - that is auto racing. Not a bad way to reach out to voters who may not be following the campaign on a daily basis.

Last year, the Conservative Party of Canada sponsored a car in the Canadian Tire NASCAR Series. At the time, Jim Flaherty, a Conservative Party member of Parliament, acknowledged that emblazoning his party's political logo across the hood of a race car was a way to reach out to voters.

"The Conservative Party supports Canadians that work hard, pay their taxes and play by the rules and those are the same Canadians that watch sports like NASCAR," Flaherty said.

I suspect that Obama's campaign is thinking the same thing.

Oh, and by the way, Obama won't be the only name racing in race fans' minds. John McCain's presidential campaign is sending his wife Cindy to Tennessee this weekend for the Firestone 200 IndyCar Race at the Nashville Superspeedway.

We haven't heard much about NASCAR dads this election cycle. I suspect that is about to change.

Filed under: Barack Obama • Mark Preston


Tom in Atlanta   July 11th, 2008 10:13 pm ET

Driver's have contracts with sponsors. No sponsor is going to say, "We paid X-millions of dollars for our name on this car, but what the heck, its for our Celebrity of the Year, Mr. Barack Obama, so let's just take our name off the car for one race."

Plus, it's in Pennsylvania. The fans will be to busy with their "guns and religion" (quoting the Presidential runner up, Mr. Obama) to vote for him.

Finally, come on… everyone who believes Obama is a centerist who brings both sides together, just look at the voting record!!!! There is not one democrat with a more extreme leftist view. But I understand what you think, "he looks so good and it seems as if when he talks, he's talking to me. Barak understands me! And it's about making history this year, anyways, not the issues…." I don't like Bush at all, but Obama will definitely sink our ship.

Laura   July 11th, 2008 8:50 pm ET

What a waste of fuel.

JUST SAY NO!!!   July 11th, 2008 8:48 pm ET

Lisa ….. I'm sorry Obama supporter from Fl, it's just so sad that we're stuck with McBama & McBush. Please help me, is there anything I can do besides write Hillary's name on the ballot?
****************************************************************************
Lisa please Stay HOME!!!!!

A Nightingale Sings in Berkley Square   July 11th, 2008 8:33 pm ET

I'll believe this when I see it. If it doesn't happen would you agree that Obama lies.

I just don't trust him and his wife, a real piece of work.

McCain may be old but he will protect our values. He will put moderates on the court and not some flaming liberals that want to take our guns.

I am not sure what religion obama is, but he turned his back on his Christian Church for political purposes after twenty years. What a back stabber; You see what stuff he is made of.

Danny   July 11th, 2008 8:29 pm ET

Barack does not know what to do. He is desperate. he wants to put his hand everywhere and CNN is his mouthpiece to publicise it. Barack it is better for you to shut up and stay in Chicago. You are a total joke.

Uwe Maletz   July 11th, 2008 8:07 pm ET

why would a politician ( and for that matter - anyone with active braincells) at times were gas is USD 4 per gallon promote/ support something as outdated as car racing ? ARE YOU OUT OF YOUR MIND ?

2012   July 11th, 2008 7:56 pm ET

Pandering for the redneck vote now, are we, Barry? LMAO!!

For the first time in my adult life, I'm really PROUD of Jesse Jackson.

Angi's mom   July 11th, 2008 7:51 pm ET

Obama can drive his NASCAR car into Invesco Stadium to give his acceptance speech. Now, that would be smooth.

Anita from Arizona   July 11th, 2008 7:45 pm ET

Interesting reading CHARLOTTE's comment. So how do the people you're referring to research the candidates and vote wisely if they don't watch the news or search the internet or read the paper? Just curious how you can do something as important as voting with any knowledge of your candidate. MMMM???

RJ, CA   July 11th, 2008 7:42 pm ET

Of course "novel" but "nothing new" — that's Obama! Geez, Barry, not ALL of us are fools, get it? If not, wait until November! In the meantime, we'll just vomit quietly as we have to watch you.

Anita from Arizona   July 11th, 2008 7:41 pm ET

Yuppers, a lot of negative comments for Obama from the McCain supporters. No positive comments to share about their own candidate. Maybe that's what's wrong with the GOP? Too many negatives to swim in? Maybe… I'll stay positive and optimistic for a change. It's like listening to the one who complains the most and thinking "Oh gees, where we go again???"

ladawn   July 11th, 2008 7:40 pm ET

also, no one complained when bill clinton played his azz off on Arsino Hall show back when he was running for president….everyone loved it, no one called him arrogant or anything. thats was a form a marketing to see him on a persoanl level and to get the balck vote. so now that obama is trying to reach out to blue-collar workers, who mostly engage in NASCAR, and he lacks their vote, people have the audacity to call him arrogant???…give me a break. people are so ignorant its disgusting and contagious…

Tom in CA   July 11th, 2008 7:35 pm ET

Vote Bob Barr!

S. Boatman Warrensburg Mo.   July 11th, 2008 7:34 pm ET

Obama Is Driving Laps Around Mccain!

Erika, KS   July 11th, 2008 7:30 pm ET

Ha! Ha! Ha!
There he goes again! Obama just can't stand the thought of not being loved and adored by all. He'll do and say whatever to get to the White House, including phony grandstanding at a NASCAR event! NASCAR! If he had half a brain he would have choose a more dignified and (challenging) racing event like Formula One. Loser!

PCS / North Carolina   July 11th, 2008 7:29 pm ET

NO OBAMA wrote July 11th, 2008 6:04 pm ET

"Somebody needs to inform Obama that black people don't go to NASCAR races!!!"

When some NASCAR fanatics wave confederate flags, you think it is easy for black people to go races !!

PCS / North Carolina   July 11th, 2008 7:26 pm ET

Charlotte July 11th, 2008 5:12 pm ET

"Voting is a freedom we cannot afford to lose. We fought for it, we deserve the right to vote however we choose. DO NOT STAY HOME on election day."

Vote McCain, and you will not see another election. McSame is clueless about the economy, we will be bought out by India, China and Mideast !!!

Victor in Saanich, B.C. Canada   July 11th, 2008 7:18 pm ET

Why not?? Race cars have a gas exhaust. We know politicians have a gas exhaust as well!! There just might be an ongoing methane gas supply within the Washington beltway n'est pas!!

Rave   July 11th, 2008 7:09 pm ET

McCain is soooooooo Gay

ladawn   July 11th, 2008 7:06 pm ET

hey NO OBAMA….so what if blacks dont go to NASCAR events, its a form of marketing/advertising, for those who dont know barack. he has 90% of the black vote already, whatgenius you are. i am quite sure people like you faulted and voted against kerry for not being more personal, and letting everyone know who he was…now that barack is trying to get his name out and a glimpse into his family, and people like you wanna say hes arrogant. go figure, this is the new form of politics…not the old politics in washington. this is fresh where even younger generations can relate to….if its too hot in the kitch get the hell out…and this goes to all those who hate on barack and say he is arrogant.

ladawn   July 11th, 2008 6:59 pm ET

i dont understand why people hate barack??from everything he does or says, people are quick to say he flip-flops or that hes arrogant. this is a marketing tool…everyone does some sort of marketing when running for president. oh, because he didnt do it the old political way with negative smear tv ads? come on, we need a different approach in politics, and that is what he promised and that is exactly what he is doing….hey CHARLOTTE…get off baracks nuts and go figure with ur copy and pasted blog….head it before

Marcia, Marcia, Marcia in CA   July 11th, 2008 6:56 pm ET

This is just getting dumber and dumber.

Keep pushing us away Obama. Politics as usual.

No McCain!   July 11th, 2008 6:55 pm ET

I don't like NASCAR, I say get rid of it to save oil for god's sake!

Obama '08

DJ, LA, CA   July 11th, 2008 6:54 pm ET

Sports and politics shouldn't mix…but I can understand the marketing reasons behind it.

Funny how McCain was booed by his hometown at a recent Diamondbacks baseball game.

Carole/independent   July 11th, 2008 6:54 pm ET

Maybe he can smoke and snort in the pits for old times sake.

Ellie in Aurora, CO   July 11th, 2008 6:52 pm ET

I just LOVE it when morons call Obama a moron! You don't get to be head of the Harvard Law Review by being a moron. If you Obama haters we even a quarter as smart as Obama, you would recognize how good he will be for the country. God, we need a smart president!!

Cheryll   July 11th, 2008 6:44 pm ET

Out side the box?? Outside of decency for a presidential campaign that is taking the high road!! Oh, that's right…Obama is nothing but a marketing strategy… He is so fake he makes Michael Jackson's face surgeries look authentic …This guy is definitely the one for the mentally challenged in reality..

Joyce Becker   July 11th, 2008 6:25 pm ET

I'm not a race car fan, a lot of people are and if it means votes for Obama, I say Go Obama Go!!!!

red33,cedar rapids, ia   July 11th, 2008 6:25 pm ET

Isn't this 'special'…..Obama getting into Nascar; my hubby loves Nascar, and I don't think this is going to change his mind about who he supports.

Michigan for Obama   July 11th, 2008 6:11 pm ET

Charlotte, please don't write in Clinton. It was the people, not the party, that chose Obama, and if you throw your vote away we will end up with 8 more years of Bush. Please reconsider! This election is too important for anyone to stay home, or for anyone to make their vote a "protest" vote.

keith Franklin, Tn   July 11th, 2008 6:09 pm ET

Obama should skip this event. When you have a driver like Jimmy Johnson come out and say he is for McCain like "most" Nascar fans, it truly shows how ignorant some people are. Most of the fanbase is blue-collar and the GOP has done NOTHING to help blue collar workers.

McSame will be the same. When will people wake up and see we need "CHANGE".

Ignorance is bliss!!!

By the way, I am no longer a Jimmie Johnson fan….naturally he is for the GOP who helps people like rich race car drivers skip paying taxes.

Amy   July 11th, 2008 6:08 pm ET

Please don't! Nothing against NASCAR, but with rising fuel costs and global warming, I don't think this would be a wise move for the man who wants to lead the world on environmental issues…..and what a waste of money! It would be better spent on a home for a Katrina victim or help for the midwest flood victims. There are other ways to woo the blue collar voters.

NO OBAMA   July 11th, 2008 6:04 pm ET

Somebody needs to inform Obama that black people don't go to NASCAR races!!!

A SONGBIRD SANG IN VIETNAM   July 11th, 2008 6:04 pm ET

MDB - he's sponsoring a car, not making a bet - you Idiot.

Proceeds from the race (some of them) will go to Charity !!!! - you idiot.

Kate   July 11th, 2008 5:59 pm ET

Wow, some of these comments are interesting. NASCAR is a sport and by doing this Obama is appealing to many votes in the area of that sport. It seems to be a good campaign tactic for gaining votes.
As for a oil/fuel consuming sport. I think, in that area NASCAR's use of fuel is the least of our worries - maybe Americans should be worried about how much the everyday citizen is using and focus on that. For NASCAR there is no alternate fuel plan that would not utimately change the whole sport. But, fuel plans for the everyday citizen and other fuel using occupations is effective and useful. People, try not to point figures. The are other ways for America to use less fuel- you don't have to attack NASCAR.

Dan , TX   July 11th, 2008 5:48 pm ET

Obama should get his name out there. So many people have never yet heard of him and know nothing about him. They need to know he is a common sense centrist, always has been.

He's always said we can disagree without being disagreeable. That we can find compromise, even if you don't get everything you want, we can still move forward. The liberals think he is too conservative. The conservatives think he's too liberal. That ought to tell you he's right on. Ask the old statesmen, they'll tell you Obama is the one. Go ask Brent Scowcroft - George Bush senior's National Security Advisor. He's for Obama. I heard him talk at Texas A&M and he agrees with Obama - the Iraq war was a dumb war that ignored the historical lessons that we should have known.

Kristie L., TX   July 11th, 2008 5:47 pm ET

Hey MDB, incase you have been held up in a cave for the past few months, Gordon and Dale Jr. both race for Hendricks. Ofcourse, Gordon does own half of the 48, but then we were not talking about "teams", just suggestions about what cars I thought Senator Obama should sponsor for a race with his name. Now if you really want to go head to head with someone who will make you look like the insecure person you must be, and talk "statistics", I will turn this over to my husband who will make you look a fool for all the world to see. P.S. I am proud to be supporting Senator Obama, thank you very much.

Marie   July 11th, 2008 5:47 pm ET

I am wondering if this gesture is not a result of a remark made by Tom Brokow an MSNBC. Tom said he loves NASCAR and he would love to take a poll to see how many people there would actually vote for Obama. The two opposing quest seemed surprised by his remark and the nasty way he said it. Being that Obama will not back down from a challenge, it doesn't surprise me. Fearless Leader!

Rose   July 11th, 2008 5:41 pm ET

I do not support Obama but if I did and made a donation to his campaign, I would be upset with the spending to sponsor a Nascar event. What an ego this guy has.

Ron democrat turned independent   July 11th, 2008 5:38 pm ET

talk about lobbyist's, this man obama spent his way to a nomination which he barely won, now he is trying to buy the white house. some of you may have noticed sen.obama will spare no expenses or promises while lobbying for your vote what he is doing is no different than what lobbyist do they promote their own self interests you can color it any way you want but it comes out the same. I'll do this for you if you do this for me. to say he is different than any other politician is hypocritical

Donkey Party   July 11th, 2008 5:33 pm ET

CHARLOTTE -

Please keep your cut-and-paste crotchety old c-word rantings to yourself, nobody wants to hear anymore of your retardedness.

Don R   July 11th, 2008 5:27 pm ET

There are rumors that Obama will make an appearance at a Philly and Steeler game. :-))

Mary May King   July 11th, 2008 5:26 pm ET

This event fits Obama. Left…left…left…left…left…left..left.

Griff   July 11th, 2008 5:26 pm ET

Not my Novel. That's for sure…. Green, is the Scene.. What with wasting fuel, in Air Flights, and Sports… Cost!!! Is not Green…

MDB   July 11th, 2008 5:15 pm ET

Kristie from TX another lib trying to wow us with your racing statistics. If you did in fact watch every week you would know that Gordon and Earnhardt have their own cars and teams to compete for. You don't get to pick and choose your car from week to week because you want to. You however are the perfect supporter for Barack Obama, pretend you know all about a subject when in fact you don't know diddly. It's like you two twins were seperated at birth.

Bukky   July 11th, 2008 5:15 pm ET

THIS POINT OF THIS IS NOT GET INTO THE NEWS ALL OVER THE NASCAR WATCHING SOUTH. PEOPLE WILL SEE HIS NAME. NEWS STATIONS IN THE MOST HICK OF PLACES WILL CARRY THE STORY. THIS IS A BRILLIANT MARKETING STRATEGY.

SOME GUY SOMEWHERE WILL SAY… WHO THE —- IS OBAMA?

Charlotte   July 11th, 2008 5:12 pm ET

NASCAR should reach the mentally challenged. I have never understood watching cars go 'round and 'round in a circle. (not to mention the noise pollution) I guess they are hoping for an accident to add excitement to this very dull sport. I realize a lot of people like this sport, but it still amazes me. In a year that should have been a run away victory for the Democrats. How dismal for Obama. A lot of people do not watch CNN, or any major news for that matter. A majority of people do not blog. They will vote in November, and if Obama thinks he will win by a landslide, he is sorely mistaken. I hope everybody remembers how Gore and Kerry lost. It had more to do with their choices for VP, then you might think. It may be a do nothing position, but it is a hairs breath away from the Presidency. After Cheney, it may very well be the most important decision these two will make. Gore was ahead early on by about the same margin as Obama is now. People talk about Hillary being old Washington and in the same breath suggest Dodd as a VP? Obama is not Gods Gift to us, he is a typical politician. I will write Hillary Clinton on my ballot in November. I hope anyone who is thinking of staying home, will show up and write her name on their ballot. ( if allowed by their state.) At least show up and vote your conscience! Show the DNC your displeasure at their decision. Voting is a freedom we cannot afford to lose. We fought for it, we deserve the right to vote however we choose. DO NOT STAY HOME on election day.

MDB   July 11th, 2008 5:11 pm ET

Any bets on the fact that Obama does not even know thwt the 49 has to qualify on time and is not guaranteed a spot in the race??? The Bam car is ranked 41st out of 43 cars. Way to go Obama if you were going to pick the loser in the crowd, you found it. MORON!!!

Dan   July 11th, 2008 5:11 pm ET

The best way to save energy!!

Liz from Atlanta, GA   July 11th, 2008 5:02 pm ET

I think this is brilliant! I was one of the millions of people who donated to his campaign and I think this is such a creative way to get his message out. Plus he gets it out to a demographic that he needs to reach. Great Job Obama I couldn't be more proud!

Obama '08 The Revolution is coming. . . .

Dave in Naperville   July 11th, 2008 5:02 pm ET

Environmental impact?

negligible compared to McCain's environmental impact if elected president.

obama 08

Kristie L., TX   July 11th, 2008 5:00 pm ET

My husband and I watch the race every week. So do my family up in the mid-west. I think this is a great idea. If Troy Aikman can own a race team, Senator Obama should certainly be able to sponser one. I would suggest Jeff Gordon or Dale Jr.

cricket   July 11th, 2008 4:59 pm ET

What a great idea. Obama is on the fast track to winning this race all the way to the White House. I love it.

JIM...TX   July 11th, 2008 4:58 pm ET

So Obama thinking outside the box is bad??? This country has been CRIPPLED by the same old political mindset that got us in the fix we're in now….tetering on becoming another 3rd world country. It's way past time we have a PROGRESSIVE minded person running things, and Obama is him!

MDB   July 11th, 2008 4:52 pm ET

Actually he promised to run a 58 state campaign. I'm not thinking it's going to happen anyway, who would they get to drive the car. That is unless you Obama fans think the Messiah could do that as well.

Empty suit, empty promises   July 11th, 2008 4:50 pm ET

Please, please attend, oh, chosen one just so you can get booed for acting like a phony by being at an event you don't even want to be at.

After he is booed, the media will cover that up and say it was a wonderful attempt by him at reaching out and many were cheering "the savior loudly", just like they did with Bill Clinton incredibly saying that hero John McCain isn't fit to be President because as a POW he may snap at any minute or when Obambi's campaign would not allow two Muslim women in a photo-op.

Just imagine if Jerry Falwell said what Jackson said, it would be a story for weeks about how hateful whites, the religious right and somehow Fox news is.

Biased media, start your engines.

Dem   July 11th, 2008 4:47 pm ET

This is what he is spending his campaign money on??
What… someone forget to write a speech for him?
Yea' change we can believe in. Pffffft.

WINNER TAKE ALL!!!   July 11th, 2008 4:45 pm ET

CNN-John McCain's presidential campaign is sending his wife Cindy to Tennessee this weekend for the Firestone 200 IndyCar Race at the Nashville Superspeedway……..SHE took THE OLD GOAT from CAROLYN ……maybe she will get luck again….HUH!

MD FOR OBAMA   July 11th, 2008 4:45 pm ET

Way to think outside the box. I am sooo looking forward to the next 8 years. I will party like its 2009 as soon as we string GWB up by his cahoonas!

America for Obama!   July 11th, 2008 4:45 pm ET

Oh, Mac is sending the beer queen and her money. But I should stop whining and just work on my mental recession! Got it.

Ethan-Denver   July 11th, 2008 4:44 pm ET

Does anyone else agree that this is just too much? Or is it just me?
I live in Denver, Colorado. It is one thing to run for the Presidency but it is another thing to believe that your name should be splashed across every aspect of everyone's life. I need some privacy from Obama

whiner   July 11th, 2008 4:43 pm ET

president obama cares about all americans.even nascars people.mccain likes tanks better than race cars.

Obama Supporter from FL   July 11th, 2008 4:40 pm ET

That's pretty funny - I can't wait to hear what all the anti-Obama whiners [Yes, I saw your responses to the initial ticker article about Obama considering sponsoring a car] have to say now that Cindy McCain is being shipped to Nashville Superspeedway as a McCain promotional event.

Hillbilly for Obama   July 11th, 2008 4:39 pm ET

NASCAR is stupid.

Obama will only loose points with me by supporting this wasteful, consumptive and foreign oil demanding sport.

Lame stunt Barack.

What!!!   July 11th, 2008 4:39 pm ET

I guess that is cool if you are into racing. With the current price of gas, I bet the need all the help they can get. Way to go Barak! This will appeal to the blue collar americans.

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