(CNN) – A liberal advocacy group is targeting young voters in a new political television ad that promotes Barack Obama’s presidential bid set to run on MTV and Comedy Central. While MoveOn.org never states Obama’s name in the ad, it uses a campaign slogan the presumptive Democratic presidential nominee often repeats on the campaign trail: “Hope.”
“Hope: It Could Happen to You,” parodies advertisements frequently directed to younger television viewers about the ill effects of drug use and abuse. Instead, of trying to scare its target audience away from making it a habit to use drugs, the ad suggests that Obama’s message of hope is a positive habit.
MoveOn.org announced Monday that it will spend $150,000 to run the ad for one week on both networks, which cater to younger voters.
Last week, MTV aired its first ever political ad, according to a report by MTV News. “Both Ways Barack,” targeted Sen. Barack Obama and suggested the presumptive Democratic nominee holds inconsistent positions on various issues at the same time.
(Full script after the jump)
Script:
Guy 1: I never thought it could happen to me.
Girl 1: I've been living with it for awhile now.
Guy 2: I got it from her.
Guy 3: I mean, this could happen to anybody.
Girl 2: Anybody.
Guy 4: I have hope.
Guy 5: Hope.
Guy 6: Yeah, it's true.
Guy 1: I'm sorry mom, I'm sorry.
Guy 7: For eight years...
Girl 2: we all thought it was gone.
Girl 1: And now it's back.
VO: Hope. It could happen to you.
Girl 3: This is your brain...
Guy 2: and this is your brain on hope.
VO [Disclaimer]: MoveOn.org is responsible for the content of this advertisement.
From CNN Politics
© 2011 Cable News Network. Turner Broadcasting System, Inc. All Rights Reserved.
| Advertising practices | Advertise with us | About us | Contact us | Work for us | Help
I don't even watch MTV anymore....too much garbage
Yes, because as a younger viewer, I pay attention to that nut group.
Too cute!
The problem with the whole election process is that too many children are encouraging their moms.
Their moms ought to stand up for the most qualified for President.
Forget the American Idol attitude.
From looking at the script of the ad...the ad will be great. Love the part "for the eight years"
There is no hope with Hussein Nobama. He is an al qaeda plant. Anybody who supports this racist terrorist must hate the United States as much as Nobama.
I want my country back so bad. I hope that these ads work in favor of Barrack Obama and the Democratic party. By the way, I really hope that the Democrats do not abandon the battle for Senate seats. I think that gaining control of the Senate is crucial to getting this country back where it belongs- AT THE TOP BABY!!!
Cute.
I keep saying that the 35 and younger group are not being polled correctly because we usually only use our cell phones. 90% of my friends are voting for Obama, however many of them don't use landlines at home. I believe his lead is much higher than is stated.
Dumb. Reminds me of a Kerry ad, or a Dukakis ad.
Republican saboteur operatives must have infiltrated MoveOn's ad-writing department.
Love, love, love this ad. And there's not a NEGATIVE sentiment in the whole thing.
What sorts of ads do we see on McCain's behalf? Whining, finger-pointing, sour grapes, stridency and negativity.
Obama = Hope
This younger voter is among 18,000,000 of Hillary supporter. She will not be fooled by Obama campaign!
Interesting that they would choose to parody an ad about drugs, considering Obama's past use.
Moveon.org is spending $150,000 to get this ad on TV ... and you've just doubled their ROI by giving it about $150,000 worth of free coverage on your network.
When can we expect a similar coverage of a McCain ad?
GOOOOOOOOOOOOOOOOOOOOOO
OBAMA!!!!!!!!!!!!!!!!
Does anyone even watch MTV anymore, let alone anyone over the voting age?
McWar's adds = Negative
Obama's adds = Positive
I think the naive college students are already in the tank for you Obama. You already promised them free college educations and optional health insurance. What else could they ask for?
Oh yeah, jobs.... Good luck America.
Obama=On the job training
Didn't we already have that with Bush? It's funny how a great speech can swade so many.
Hillary 08 or McCain if necessary
Timber (ex dem),
McCain was NOT beaten! He received his injuries from the plane crash, and then squealed like a pig for help from the Vietnamese military. After then he help them as much as he could to debase our POWs there. Why is it that he only gets support from a handful of Vietnam vets? They remember who he is and what he did to them. McCain is NO hero. He is a traitor and has extorted the Vietnamese government into closing the records on our MIAs to protect knowledge of his treason against the USA. He hopes to make up for his evil ways by, "winning," the Iraqi war that he helped start. He was one of the original five who proposed attacking Iraq.
“Both Ways Barack” ..... (sigh)...
that is REALLY corny....
further proof, Republics should NEVER attempt humor......
Obama on Comedy Central... sounds about right... he's a joke anyway!
Way to go.....the more the merrier. I am going to donate $20 right now to Moveon!
MoveON should follow up its "Your Brain on Hope" ad with one about "Your Country on McCain."
After all these years of Republican lies, smears, and dirty tricks, this Democrat is now a believer in the power of negative campaigning.
Good luck with this ad. And by the way, MoveOn.org is hated by majority of American people so it's not going to help with Obama's rating. In fact, his rating may just go down as the result.
hahaha that is awesome.
Hope as a postive virus...novel concept. I do hope, however, that the Obama camp is not banking on the youth vote. Every election that has ever occurred shows very poor demographics for young voters.
lol – people just don't get it! The more you shove Obama down throats, the less people will vote for him. We've seen enough about HOPE!
Obama will not have my vote... you better keep hoping for it come November with millions of Americans that feel the same way.
that add in the stuff that makes presidents
rider strong!!!
Keep them coming because mccain and the repuglicans are doing any and everything to LIE to America just to get mccain elected. Whenever people resort to the negative they have nothing else. Barack has managed to stay positive while all we hear from john is bashing and criticizing.
Yah, this ad makes a lot of sense. McCain: A vote for despair. Don't let Hope get to you like it did me.
I LOVE IT!!!!
Pretty silly ad, IMHO.
If this actually appeals to twenty-somethings, I’ll no longer have to wonder why I can’t relate to kids today.
Hope springs eternal in the human breast. Not exactly breaking news.
A few predictions for reality impaired people:
1) Obama will likely be elected president.
2) He will be subject to the same limitations as any other holder of the office (see article one and two of the U.S. Constitution).
3) George W. Bush will simply go back to Crawford at the end of his term. He will not be charged with any crimes, just as he has not been impeached.
4) No matter who is elected president there will be enemies of the United States, who could care less which party is in office, who will seek to hurt us.
5) Day to day life in the United States will be more or less the same in 2012 as it is now.
You're going to have to make your message much more obvious than that for the MTV crowd....those airheads will never figure this one out.
Love the ad! We need SOME hope with the DISASTER that Bush/Cheney & Co., are leaving us! $10 TRILLION IN NATIONAL DEBT.
WE are making payments to the tune of $200 BILLION!
THE BUSH/CHENEY PEOPLE JUST RELEASED THE DEFICIT NUMBER FOR 2009: $490 BILLION........NOT.......COUNTING THE ADDITIONAL $80 BILLION THEY NEED FOR THE IRAQ WAR!
But you, conservatives, go ahead and vote for more of the same with good old McCain. GOD HELP US!
It's moveon.org aka George Soros – The real power of the democrat party.
GO OBAMA!
EVEN REBUBLICANS LOVE YOU!
I've seen it and it is soooooo uplifting compared to the depressing ads the republicans run. Times they are a changing!!! Out with old and in with the new. Go Obama!!
If the candidate wins and can't deliver, its the end of the Democratic Party and the demise of the American media, who will have no credibility to stand on.
If anybody thinks any of our allies or enemies overseas will be crying their eyes out over that, I have got news for you.
FISA leaves me with plenty of doubt.
The Swift Boat Is Coming For You Mccain . . . Have Your Ticket Ready!
sounds good to me!
Will young people even understand the ad given that the original egg in the frying pan ad is 20 years old?
Who gives a fresh pile of dog squeeze what bad actors want you to do. Liberals.
NOW THAT'S CHANGE WE CAN BELIEVE IN.
“Hope: It Could Happen to You,” I THINK WHAT THEY MEAN WITH "HOPE" MEANS SOMETHING VERY DIFFERENT...
UNITED WE'RE STRONGER
OBAMA (P) & CLINTON (VP) 2008-2014
NO TO "BUSH II", "McWAR", "BUSH'S-INTENT-FOR-2ND-PARADE-IN-IRAQ"
Best commercial yet – "Playground Politics"
see it on You Tube
Not sure who did but it is brilliant!
It will likely win an award – very postive – puts nobody down!
To the Obama advisors.
This is the kind of stuff that will win you elections.
Don't stoop to "their" low standards nor the disgrace that they bring to "democracy".
In the "free world" we are all better than that....
I got it from my wife just about a year or more ago. I couldn't help myself once it got hold of me. It turns out that it's contagious. Now my kids and several friends have it too.
Gotta keep those college kiddies involved in politics to make sure Obama at least has a chance.
SADLY THE PEOPLE THAT VOTED FOR BUSH & WILL
VOTE FOR MCBUSH IN, ARE HURT THE MOST BY THEIR
ECONOMIC POLICIES, NOT ME. THE EDUCATED & WEALTHY
HAVE DONE MUCH BETTER WITH BUSH, BUT KNOW THAT
IN THE LONG RUN, WE WILL LOSE OUR ECONOMIC EDGE
FOR EVER, IF WE CONTINUE ON OUR FAILED ROAD.
Hope – That will solve all our problems right? This guy is a media creation, am empty suit selling flowery rhetoric. No ideas no experiance God help us if that clown gets elected
Please! Moveon.org is so totally yesterday. Obama even threw them under the bus.
Is that Shawn Hunter from Boy Meets World?
WHAT A BIG JOKE LIKE THE CANIDATE HIMSELF. O.B. IS JUST A BIG MEDIA CLOWN.AMERICA GETS WHAT THEY ASK FOR.
We can only hope that Obama's AD's will not be half as Lame as Sleepy McLame's AD's have been. Dr. NO ?
Oooo, but it's that evil MoveOn.org.
They are Satan...well, them and the ACLU.
Why can't they be more respectful of candidates....you know, like T Boone and the Swift Boaters for "Truth".
Obama for Prez!!!!
Was there a PoliticalTicker post related to the MTV ad that was not pro-Obama? Why is the pro-Obama MoveOn.org ad news worthy while the other one was not?
I like it. good move MoveOn
Since we dont teach our children the difference between socialism and free enterprise Obama the socialist will probably scoop up most of the votes of the under 30 crowd.
it's about time I hear an Obama ad, all I hear these days are McCain ads. How come McCain isn't up by 20points because he has so many negative ads out on Obama. I am tired of McBush
Bad news about the MTV ad. People who watch MTV will believe ANYTHING.
Nice... Very motivating.
Move On and Obama himself think that White House is a playground.
Get a life. You can play it in your backyard. Get lost.
Interesting, provocative. One of the things that make you go "hmmmmmm..."
THAT'S WERE HE OUGHT TO BE. HE'S SUCH A JOKE.
The dude looks out of it.
AWESOME!
I don't need hope, I've got George
McSame: " I know how to win WARS". "I know how to catch BIN LADEN". "Did I also mention that I know how to spell S-U-R-G-E", and on and on he goes where he will stop nobody KNOWS.
OBAMA ' 08
The "young" people in this country that are going to vote for Obama need to look at the issues and what each candidate is saying instead of making "Old McSame" comments. The problem with what I have seen from his supporters are they have never had a job, never paid taxes, and have no idea how the world rotates. Remember the adage, "the older I get the smarter my parents are." Don't be fooled by the speeches. Don't you wonder why Obama won't debate in a town hall meetings? Don't you want real questions from real people which would require real answers? No more scripted meaningless speeches!!! Obama is a chicken at the debate podium and certainly would be one in national security issues.
This may work on brain dead teenage girls who like "the hills" but this is one 19 year old voter who won't vote for the Hope Dope.
McCain 08
Not very good, but at least not as divisive as many.
Good – it will beat the daylights out of all the hate and fear spewing from the repukes.
Thanks, Dems. Hope for a better future with peace and NO MORE REPUBLICAN WARS.
Stick your head in the sand and HOPE...HOPE...HOPE. We don't need hope, we need some one that can make it happen!!!! Yes we can....McCain 08
Are the youth of America smart enough to make the connection between this vague ad and the Obama campaign?
I sure hope so.
MoveOn has done much better.
HEY! That's Ryder Strong from Boy Meets World, right?!
And is this an ad for an ad?
Hope: My drug of choice! Crack Cocaine's got nothing on this!