(CNN) - Barack Obama's campaign launched a new television ad Wednesday night declaring John McCain has taken the "low road" over the course of the presidential campaign - a direct response to the Arizona senator's television spot released earlier in the day likening Obama to celebrities Paris Hilton and Britney Spears.
"He’s practicing the politics of the past," the ad's narrator says as headlines from various medial outlets stating McCain has gone negative flash across the screen.
"John McCain. Same old politics, same failed policies," the ad's narrator also says.
McCain's ad, released earlier Wednesday declares Obama "the biggest celebrity in the world," while flashing images of both Hilton and Spears.
"But is he ready to lead? With gas prices soaring, Barack Obama says no to offshore drilling and says he'll raise taxes on electricity. Higher taxes, more foreign oil - that's the real Obama," the ad's narrator says while crowds screaming, "Obama!" are shown.
The McCain ad is the latest in a string of hard-hitting television commercials from the McCain campaign. Earlier spots suggest Obama is playing politics with the Iraq war, is against funding American troops and bears some of the responsibility for high gas prices.
UPDATE: Tucker Bounds, spokesman for the McCain campaign, released the following statement in response to the Obama campaign's new "Low Road" ad: "Pointing out your opponent’s worldwide celebrity is not the ‘low road,' and neither is pointing out that he opposes oil drilling and supports higher taxes.”