(CNN) - Few names inspire more of a heated reaction among Democrats than Karl Rove, and Barack Obama’s campaign is making a concerted effort Thursday to link the former Bush advisor to John McCain's presidential campaign.
On a campaign conference call with reporters responding to the Arizona senator's latest television ad, Obama campaign manager David Plouffe said the spot is worse than anything Rove would have developed.
"This is not the John McCain voters thought they would be seeing in this presidential campaign," Plouffe said. "He's not just embracing the Rove playbook that people really are tired of, he's taking it to a further extreme."
Those comments came only hours after Plouffe circulated a fundraising e-mail to supporters in which he said McCain's campaign had taken a "nasty turn” with its "Karl Rove-style ploy."
"This Karl Rove-style ploy misleads people about Barack's energy plan and even mocks his ability to inspire voters and bring Americans back into the political process," Plouffe wrote in the e-mail.
The television ad in question compares Obama's celebrity status to that of Britney Spears and Paris Hilton, and questions whether the Illinois senator is "ready to lead." Obama dismissed the ad as "game playing" Thursday while McCain said he was "proud of it."
Watch: McCain ad compares Obama to Paris Hilton, Britney Spears
Rove has no official role with the McCain campaign, though Steve Schmidt, a senior adviser in charge of the day-to-day message, was a longtime protégé of Rove's.
not to jump the gun, but based on previous experience, i predict the mccain campaign will cry 'foul' over this one, accusing obama of hitting below the belt, "lowest form of politics", and all that jazz.
TRUST ME- absolutely NOTHING could be worse than Karl Rove– NOTHING. That man invented evil.
Legacy?The most hated leaders America has ever had in Office,PERIOD.
McCain has taken "Rove" to a new plateau. This is clearly not the man I could have voted for 8 years ago. I had a major respect for McCain then. I have lost it since he became so negative.
He needs to quit trying to tell us how our judgment does not mean anything, and begin to campaign about the issues. We have enough issues to discuss for the next 4 years.
Here you go again OBAMA spreading untruths about your opposition. There is no connection of ROVE TO McCAIN but I'm sure your blind mice followers will believe. HOWEVER NOT THE MULTITUDES OF HILLARY FOLLOWERS AND REPUBLICANS THAT ARTE GROWING AS WE SPEAK. You will not, read you will not, "YES WE CAN," Come November. your motto will be, "Well I ran for president in 08," but my organization killed the Democrat Party. THAT IS ONE GOOD THING THAT IS COMING OUT OF THIS AFTER THIS YEAR THERE WILL BE NO MORE DEMOCRAT PARTY. THANK YOU, DEAN, PELOSI, KENNEDY, KERRY, RICHARDSON, BYRD, ETC AND ALL YOU TRAITORS THAT WOULD ELLECT AN IMMORAL MAN TO PUBLIC OFFICE.
I can't wait for McCain's speech at the RNC convention...it will be painful to watch. Will the networks televise it?
Karl Rove's protégé may be using Karl Roves tactics, but he is no where as effective as Karl Rove. The Paris/Brit add was a waste of money and the Race card bit is weak. Karl Rove would tell you, if asked, that you can not just slam your opponent, you have to stand for some thing. McCain standing for safe, conservative at a time when Americans are extremely dissatisfied is not going working.
The good thing is that If McCain keeps taking the low road, then he gives Obama a card to hold, if needed, to do the same with little back-lash, and McCain has a lot of dirt in his attic.
Conservative women will not vote for a flagrant adulterer, who treated his first wife as badly as he did who brags about being a war hero when he did nothing but get shot down, then collaborate with the enemy.
Will leave the US if McCant wins.
McCain's tactics are reprehensible. I used to support McCain, and looked forward to what I thought would be a win/win contest between he and Obama. But at this point, all I can say is that McCain inspired me to go contribute to Obama's campaign today.
And on a side-note, is it just me, or does Rove look sort of like an old baby to everyone?
PLEEZE, GIVE US A BREAK, WHAT A WEAK COMBACK!
Get over Karl Rove, you can't match, Karl, he is a
political genius, Obama's team just jealous, they do not
have anyone like him.
Stop making Karl the boogie man, get over him!
find your own genius
CNN, why are you using Democratic talking points as your headline? You report the opinions and comments of Obama's spokesperson and neglect to include any rebuttal or counterpoint from McCain's camp, or even a neutral expert. This is clearly biased reporting.
Was Obama playing fair politics when he eliminated all of his opponents from the ballot in Illinois?
David Axelrod is 1,000 times more sleazy than Karl Rove.
I am not surprised, Karl Rove's best friends now run McCains campaign.
Worse or not, he had better make this campaign about McCain/Bush instead of about him. He will loose if he doesn't.
Honestly conjuring images of Britney Spears and Paris Hilton with the next leader of our country is PATHETIC and just plain STUPID.
McFear is really desperate....
If this is the best McShame can come up with then he is not ready to lead... and at his age he never will be.
Obama 08 and 12
THE WHOLE TRUTH,THE PLAIN AND SIMPLE TRUTH-I INCUR THE HATRED OF ALL HILARY NATIONAL WIDE SWING VOTERS THAT HAD LOST FAITH AND HOPE TO DISPEL OBAMA RUMORS THAT CONTINUE TO PERCOLATE.///
Maybe McCain is going through a second childhood, because the Paris ad was pretty childish.
Holy cow – our banking system is melting down, and we have millions of home foreclosures. McCain is not taking this seriously enough.
Quit playing the victim Dumbama. Your just mad because your poll numbers are dropping. You have only yourself to blame, Messiah.
McCain has gone negative with false attacks. 3 of the last 4 attack ads he has produced are based on provable lies. THAT is a big deal! I think the public is going to see this and figure out that McCain has given up on winning cleanly.
Liberals crack me up. Karl Rove – can anyone name ANYTHING terrible the guy has done. Please - ONE THING? By all accounts, he is a decent and super-intelligent guy. Of course, those are the 2 things liberals hate, for if everyone had those qualities, there would be no liberals.
I disagree with Obama. Nobody can go lower than Rove. During Bush-McCain campaing (McBush was McCain those day), Rove had spread rumors that McCain's adoptive daughter is actually his real daughter from an African-American woman out of wedlock.
However McCain is catching up with Rove. He may as well leave him far behind with the new generation of neocons.
I guess McCain learned a few tricks from Rove when he ran against Bush in 2000. I wonder how many push polls he's running out there.
I wonder what it would be like if we lived in a country where candidates just tell us what they want to do and we pick the option we prefer.
Instead, we get stupid ads like this Obama/Britney thing, email spam spreading lies and innuendo, and questions in debates about flag pins.
Once again, the Obama campaign is being ridiculous with the comparisons....they will say anything to try to win. I really think they are being very underhanded. Well guess what... I WILL NOT VOTE FOR YOU OBAMA!!!