August 1st, 2008
09:05 PM ET
6 years ago

McCain ad on Obama: 'They will call him The One'

A new McCain Web ad pegs Obama as ‘The One.’
A new McCain Web ad pegs Obama as ‘The One.’

(CNN) – After a week of bare-knuckle political brawling on the trail, it seemed Friday John McCain’s campaign had found religion.

In a Web ad e-mailed to supporters, the McCain team painted Barack Obama as a recipient of near-messianic hype – and a candidate all-too-willing to believe it.

“It shall be known that in 2008 the world will be blessed. They will call him ‘The One,’” says the announcer in the minute-long video, over images of light shining from the heavens and a gospel music-like soundtrack, interspersed with clips drawn from Obama speeches.

“And he has anointed himself. Ready to carry the burden of The One,” continues the announcer. “He can do no wrong. Can you see the light?”

By the end of the ad, Obama seems to have received a promotion from mere Messiah to possible divinity: Charlton Heston’s Moses is shown parting the Red Sea, proclaiming “Behold His mighty hand!” as Obama’s presidential seal rises from the waters.

“Barack Obama may be the one. But is he ready to lead?” concludes the announcer.

On a flight to Panama City Florida, McCain senior adviser Nicolle Wallace told reporters that the video had been designed as a bookend to what the campaign believed had been a very successful week.

In a CNN poll of polls Friday, the Arizona senator cut Obama’s Monday lead by half, to three points.

Wallace added that the ad – which she described as respectful of all faiths - was intended to rally the presumptive Republican nominee’s supporters, and that there was an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."


Filed under: John McCain
soundoff (350 Responses)
  1. Matt

    What is McCain trying to do with these ads? Is this a good use of campaign money? I would like to see McCain tell me what HE'S going to do for me as opposed to poking fun and attacking Obama all week.

    The guy is a joke.

    August 1, 2008 04:29 pm at 4:29 pm |
  2. Jeffrey

    Wow. You know, I never had any intention of voting for McCain, but I also never imagined that his campaign would sink to the lows in his new campaigns. This "The One" thing is the most pathetic bottom-feeding crap I've heard of in a long time. McCain is so obviously running scared, it's amazing. This is the sort of thing he should be running from fast, but instead he's embracing it. I can't remember any Karl Rove-invented ad as bad as this. Truly, truly sad. This will bite McCain back, hard.

    August 1, 2008 04:30 pm at 4:30 pm |
  3. Mac

    hilarious. McCain 08

    August 1, 2008 04:30 pm at 4:30 pm |
  4. Todd

    MCCAIN!!! WHAT ARE YOU DOING???? This ad is ridiculous...it's outrageous...not funny...not at all effective....terriable tack and choice of campaign direction

    August 1, 2008 04:30 pm at 4:30 pm |
  5. Omote

    The McCain campaign is turning people off with these silly ads. He needs to concentrate on the issues rather than the negative ads.

    August 1, 2008 04:30 pm at 4:30 pm |
  6. Sick of the GOP Bull

    No plans to slit my wrists, thank you very much!
    If Obama is "The One" does that McCain the anti-Christ?

    August 1, 2008 04:30 pm at 4:30 pm |
  7. Bob Stephens

    McSame has got to get these drunks off his campaign committee. He is starting to look like a lunatic, putting out these ridiculous ads..

    August 1, 2008 04:30 pm at 4:30 pm |
  8. Dee D

    Can we talk about issues Mc Shame ?

    August 1, 2008 04:30 pm at 4:30 pm |
  9. Barbara

    I think this ad is just gone too far for McCain to put out. I'm A Christian and this ad should not even been put out like this. This is telling not only me but other voters. Well here is your AntiChrist. Shame Shame on McCain for using not only the scriptures of the bible to further political gains. He tells everyone that he knows that Obama is a Christian, but then places ads like this. I think that He should take this ad off, for it really hurts his campaign, and tell Obama how sorry he is for running such a ad. He needs to Stick to the facts, not fiction and what is really wrong with the country.

    August 1, 2008 04:30 pm at 4:30 pm |
  10. Is this a joke?

    You've got to be kidding. If McCain runs the country the way he runs a campaign, you better hope he loses.

    August 1, 2008 04:30 pm at 4:30 pm |
  11. webster208

    It's about time that people address Obama's messianic complex. He strings together trite motherhood statements, and crowds start chanting his name. And then he starts saying: "Now is the time that we've been waiting for..." as if this means anything. He really has a cult following.

    August 1, 2008 04:30 pm at 4:30 pm |
  12. Williams

    It is time to fight back. Obviously McShame has taken off his gloves as this is the only way he can really make any gains...

    It's time to fight back

    Obama 08

    August 1, 2008 04:30 pm at 4:30 pm |
  13. Olivia

    He makes more and more of a mockery of himself and his campaign every day.

    August 1, 2008 04:30 pm at 4:30 pm |
  14. JA Cook

    Do you think there will ever be a McCain ad about McCain and what he proposes to do? Or is he just an angry and negative old man?

    August 1, 2008 04:31 pm at 4:31 pm |
  15. Charlie Wong

    That is where we have gotten? I am supposed to vote for McCain because he mocks his opponent? Sad...

    Vote your mind America...not on clever ads.

    August 1, 2008 04:31 pm at 4:31 pm |
  16. Barack Obama 08

    NO SOLUTIONS TO THE PROBLEMS AMERICANS ARE FACING. NO ADS STATING HOW HE PLANS TO HELP AMERICANS. MCCAIN SAID HE IS"JUST HAVING SOME FUN". WELL MCCAIN IT IS NO FUN FILLING UP MY GAS TANK AND BUYING GROCIES. I AM SURE IT IS NOT FUN FOR THOSE STRUGGLING TO PAY THEIR MORTGAGES, OR WHO HAVE ALREADY LOST THEIR HOME. IT IS NO FUN FOR THE UNEMPLOYED. I AM GLAD IT IS POSSIBLE FOR YOU TO HAVE "FUN" WHEN SO MANY AMERICANS ARE STRUGGLING. GOOD LUCK WINNING THE ELECTION IN NOVEMBER. YOU ARE GOING TO NEED IT!!!

    August 1, 2008 04:31 pm at 4:31 pm |
  17. Kizz, Germany

    What is that smell???????????????
    Smells like jealousy!!!!!!!!!!!!!!!!...Sen.. Mc(whatever!) we both know that you will never be able to inspire poeple and pull crowds like Sen. Obama has done.

    Record turn-out at the Primaries, record turn-out at campaign speeches...!!!!! Are you Mc(whatever!) getting frustrated and jealous because you can´t accomplish that?

    Are you implying that the millions of Americans and citizens around the world that go to listen to Sen. Obama are pure idiots?

    Atleast these idiots know that Iraq and Pakistan don`t share a border and they also know that Czechoslovakia doesn´t exist.

    I think your strategy will backfire seriously.

    August 1, 2008 04:31 pm at 4:31 pm |
  18. wycliffe, NJ

    I will not mock anyone using religion it is simply offensive.

    August 1, 2008 04:31 pm at 4:31 pm |
  19. Grumpy Grandpa

    Okay, the gloves are off McCain. Bring it on, you want to take on Barack, we'll take on you. Oh, I forgot you can't read this because you're too senile to get on a computer. What a waste of the taxpayer’s time and money.

    August 1, 2008 04:31 pm at 4:31 pm |
  20. JR

    Scare tactics? Poor taste Sen. McCain...I was on the fence...but you just nudged me in the other direction. I voted for you in 2000 but with this type of hype...I don't think I can help you again. Very sad.

    August 1, 2008 04:31 pm at 4:31 pm |
  21. RH

    They're attacking him for being popular? And knowing it? How sad is that? If he attempts to react I suppose they'll accuse him of false humility.

    August 1, 2008 04:31 pm at 4:31 pm |
  22. JB

    Unbelieveable that we are seeing this juvenile approach!

    This has to be the worst ad campaign in any election.

    I can't believe the American people will buy this.

    I used to admire McCain. Now I see him as totally disgusting.

    Looks like the Bush people have taken over his campaign.

    If this works the American people will again have a a president with no soul or dignity.

    The Straight Talk Express has become the Lowest Level Talk Express.

    August 1, 2008 04:31 pm at 4:31 pm |
  23. Totally Offended....

    I am outraged and offended by this. This is so mean, and so low...I'm a Republican, and I expected more from my candidate.

    August 1, 2008 04:31 pm at 4:31 pm |
  24. spudmctater

    Absolutely the worst attack ad I've ever seen. Ever. America deserves better Mr. McCain. I hope you're "proud" of this one too. Ridiculous.

    August 1, 2008 04:31 pm at 4:31 pm |
  25. malabar

    i did vote for Hillary in the primary and to paraphrase Obama- i am not a democrat or republican, i am an American first.
    having said that, i don't think this country has a whole lot to be happy about regarding its two choices this election year. i'm staying home on nov.3 and i will not complain about the outcome because i already know it's a lose/lose situation. whoever it is, God bless 'em, they're in for it no matter who it is

    August 1, 2008 04:31 pm at 4:31 pm |
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