August 6th, 2008
11:05 AM ET
10 years ago

New McCain ad uses celebrity theme but omits Britney, Paris


The new McCain ad suggests Sen. Obama's policies would lead to higher taxes.

(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.

Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.

The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”

McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.

“Family” will air in 11 key states, according to the McCain campaign.

UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad.  "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change?  Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement.  Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.

(Full script after the jump)

Script For "FAMILY"

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

soundoff (202 Responses)
  1. Informed Voter

    Mc Cain give it up .. LMAO

    August 6, 2008 10:54 am at 10:54 am |
  2. Xango

    mcbush mcain more of the same,

    oh please he has no point, and i rather have Paris and Rihana in the white (pink) white house than the demential old man, who is so concentrated in two th ings

    War and Viagra


    August 6, 2008 10:55 am at 10:55 am |
  3. Kim, Charlotte

    Whatever Yoda (per Paris Hilton)!

    HA HA HA HA......It was soooooo funny.

    August 6, 2008 10:55 am at 10:55 am |
  4. Anonymous

    Kind of weak, isn't it?

    August 6, 2008 10:56 am at 10:56 am |
  5. Eric

    They take pride in being boring and lame.

    August 6, 2008 10:57 am at 10:57 am |
  6. Boye

    After Bush, your "not going to raise taxes" promises are null and void. McCain, your campaign is laughable at best. And BTW, Obama only said he would raise the taxes of the wealthy; At least he is upfront about it.

    August 6, 2008 10:57 am at 10:57 am |
  7. dr. yes we can

    go away!gray haired old wrinkly guy!

    August 6, 2008 10:58 am at 10:58 am |
  8. Fools for Obama

    The image is a true one so it is sticking.

    Obama rode the celebrity bandwagon to fame... now he is stuck with it.

    August 6, 2008 10:59 am at 10:59 am |
  9. Oregon here

    Comments were alreaady closed for the Paris ad but I have to say, and I never thought that I would say this but, way to go Paris. You won't have my vote but I did enjoy the commercial.

    Obama 08

    August 6, 2008 11:00 am at 11:00 am |
  10. Chris

    Obama really needs to nip these lies!!
    John McCain is nothing more than liar and will nothing but another BUSH in office.

    August 6, 2008 11:00 am at 11:00 am |
  11. Not sleeping at the switch

    Sad................ The fact is does ANYONE know what he is trying to say?

    Repubs WORSHIP Reagan LOVE AHHNALD but now a man who is NOT a Celeb is being painted as one as a NEGATIVE? McCain needs to start talking about HIMSELF and why HE is so qualified and what HIS specific plans and policies are because all he looks like as of now is an Obama Watcher and Follower.

    I am completely unimpressed with him. All he does is make daily Gaffs, mistakes and boorish remarks about women. How is he expecting people to vote for that?

    August 6, 2008 11:00 am at 11:00 am |
  12. Auburn IN

    McCain camp sounds sooooo jealous and he still hasn't given me one reason to vote for him; I'm still listening but getting tired of hearing all this hot air.

    August 6, 2008 11:00 am at 11:00 am |
  13. Bob Indianapolis, IN


    August 6, 2008 11:01 am at 11:01 am |
  14. Sean

    Ok, so the world loves him. Does that make him unqualified? Try some facts instead of trying to infer facts with false analogies.

    August 6, 2008 11:01 am at 11:01 am |
  15. lies

    My choices are Obama or a McLies

    Im no fool, our only hope from the Repugs is Obama. It was HRC but Ill settle for Obama

    August 6, 2008 11:02 am at 11:02 am |
  16. Star wars

    Well Obama did not mind the wild free ride to fame on Oprah's and Caroline coat tails.

    August 6, 2008 11:02 am at 11:02 am |
  17. NY State of mind

    Just talked to fellow officier worker who supports McCain and showed him his record on voting for vets. After that he said me can't vote for Obama because of age. Noted to him several Presidents who where as old or younger, JFK, Clinton, Grant, Rosevelt. After that he said "well hes to unexprieranced". Lets face it He's Black, the rest is just excuses. This country is so sad. Time to wash our rednecks before we all talk and think like one.

    US Vet. for Obama

    August 6, 2008 11:02 am at 11:02 am |
  18. Kevin

    Love of Country!

    How about Love of Wife?

    John Mccain's first wife was disfigured in a car crash. Detesting her new looks, he started cheating on her.

    August 6, 2008 11:03 am at 11:03 am |
  19. noMcStupid, cambridge, MA

    Hey John,

    The Hiltons want their money back.

    August 6, 2008 11:03 am at 11:03 am |
  20. Wave of popularity

    What was Oprah, Caroline, Maria doing if NOT creating the image of Obama as a POP icon.

    All those basketball gmes and concerts and rock videos and you tube ads...

    Obama created this wave that he rode and is now being crashed by.

    August 6, 2008 11:03 am at 11:03 am |
  21. sue calgary

    When is enough, ENOUGH?????!!!!!!!!!!!!!!

    August 6, 2008 11:03 am at 11:03 am |
  22. Ted

    Jesse Ventura and The Goveninator have been good celebrities turned politicians so maybe the White House will be safe in the hands of an International Rock Star like Obama.

    August 6, 2008 11:04 am at 11:04 am |
  23. Wave of popularity

    Didn't Obama intentionally ride the wave of popularity to knock Hillary on her butt... now it is time for him to distance himself from Ludacris and Oprah and Caroline and Maria?

    August 6, 2008 11:04 am at 11:04 am |
  24. Independent voter

    Obama seems to be the only serious candidate running for president.

    August 6, 2008 11:05 am at 11:05 am |
  25. afrahx2


    August 6, 2008 11:05 am at 11:05 am |
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