August 6th, 2008
11:05 AM ET
10 years ago

New McCain ad uses celebrity theme but omits Britney, Paris


The new McCain ad suggests Sen. Obama's policies would lead to higher taxes.

(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.

Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.

The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”

McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.

“Family” will air in 11 key states, according to the McCain campaign.

UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad.  "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change?  Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement.  Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.

(Full script after the jump)

Script For "FAMILY"

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

soundoff (202 Responses)
  1. Raymond Duke

    He is pissed off. He can't believe that Paris and Britteny or getting more of the spotlight than he is. How could the press mention anyone elses name. Cnn great job. For the last year all I have heard from your butt kissing lips is how great the Black Messiah is and how he disavowed it if it caused any problems for him and how you at cnn said it wasn't his fault.All I see is article after article and Obama on your channel as I am going thrue the channels. I use to watch you to get my news . Not anymore. You people are so baised for Obama you make me want to PUKE.. I also like the touch of "BLACK IN AMERICA' thatyou play over and over and over trying to paint a picture of the poor mistreated black folk to get the sympathy vote for Obama.I guess cnn newscasters and their writers must have black maids and butlers and feel the pain of white guilt.. I can not afford no black maid or butler so I do not have any white guilt.

    August 6, 2008 11:07 am at 11:07 am |

    Who rode Oprah's coat tails?


    Get on the bandwagon... whoo whoo...

    The view?

    Ludacriz and all the other ludicrous ones....

    You tube?

    I will remember in NOV.


    R E S P E C T

    August 6, 2008 11:07 am at 11:07 am |
  3. Ed

    Why is this newsworthy? Perhaps only to show how ridiculous McCain is.

    I'm John McCain and I approve of this bull____.

    August 6, 2008 11:08 am at 11:08 am |
  4. dimwits

    It is a good thing Paris and her Mom spoke out against McCain.

    Millions of Americans are voting based on their opinion and example.

    That should help Obama gain some more of the idiot vote.

    August 6, 2008 11:09 am at 11:09 am |
  5. POPularity

    As Paris goes and as her Mom goes... so does America.

    Everyone will now follow Paris and her Mom...

    That is pop-ularity for yah.

    August 6, 2008 11:10 am at 11:10 am |
  6. Brian


    August 6, 2008 11:10 am at 11:10 am |
  7. R.I.F.

    Will someone please point out that McCain was in "Wedding Crashers" on an episode of "24" and recently had a "made-for-tv" movie done about him last year? He also just opened up for Kid Rock at the biker convention. Correct me if I'm wrong but aren't McCain's celebrity credentials much great than Obama's?

    August 6, 2008 11:10 am at 11:10 am |
  8. jim, minneapolis

    don't buy this pathetic scare tactic. mccain is an absolute toolbag who will raise our taxes as well. only mccain will take our money and buy bombs. obama will reinvest our tax dollars into infrastructure, alternative energy, domestic programs. mccain is the worst choice for president. anyone can see that.

    August 6, 2008 11:11 am at 11:11 am |
  9. John FL

    McCain’s Record of Vet Support, Just Another Buffalo Chip

    John McCain’s campaign for president recently took him to the annual Sturgis biker rally where he spoke with veterans at the Buffalo Chip Campground. He could not have picked a more appropriate setting to offer up his wife, Cindy McCain, for a topless beauty contest and brag about his record of supporting veterans. He failed on both counts, however, to give these veterans the full McCain:

    Iraq and Afghanistan Veterans of America has given John McCain a grade of D for his support of veterans:

    Disabled Veterans of America gave him a 20% rating on support for veterans while giving Obama an 80% rating:

    Per Vietnam Veterans of America John McCain has “voted against us” in 15 key votes:

    John McCain is one of the few veterans running for office that VoteVets has refused to endorse:

    To name just a few votes by John McCain against veterans:

    McCain voted against an amendment providing $20 billion for VA medical facilities [5/4/06]

    McCain voted against providing $430 million to the VA for outpatient care and treatment for veterans [4/26/06]

    McCain voted against increasing VA funding by $1.5 billion by closing corporate loopholes [3/14/06]

    McCain voted against increasing VA funding by $1.8 billion by ending abusive tax loopholes [3/10/04]

    The man even voted against giving combat duty troops more time at home between extended tours.

    John McCain had the gall to not only be rude, but to lie to a vet
    about his record of endorsements from veteran groups and then had the nerve to refuse further questioning on the issue:

    “I’ve been endorsed in every election by every veterans organization that do that, I’ve been supported by them, and I’ve received their highest awards from all of those organizations. So I guess they don’t know something you know.”

    Later, during his town hall meeting, McCain admitted he does “not have a perfect voting record,” and then announced questions about veterans issues were off limits: “I will be glad to debate a lot of things, but not that one.”

    Not only was John McCain a no show when it came to voting on the GI Bill he opposed, a bill which the American Legion and the Veterans of Foreign Wars fully supported, he now wants to limit veteran health care to only combat related injury in order to save money. Per retired Army General Robert Gard, McCain’s proposal to limit health care to only combat injuries would “shortchange those veterans who suffer from non-combat related conditions”. McCain is apparently unconcerned about the number of veterans this would affect, including the 15% of female combat veterans who suffer from military sexual trauma.

    This comes as no surprise. When the VA was busted recently for
    circulating a memo suggesting doctors lower their diagnosis on veterans suffering from PTSD in order to save money, John McCain replied: “it’s not important.”

    Older veterans remember well how John McCain and John Kerry shut down all further investigation into remaining MIA/POW in order to open up trade with Vietnam over the protests of family members. They remember full well how these families were treated and talked to by McCain. They also remember how John McCain’s father-in-law immediately opened up a beer industry in Vietnam as soon as trade resumed.

    August 6, 2008 11:11 am at 11:11 am |
  10. VON BISMARK,Vienna.

    Get lost mcBUSH. You have nothing to offer.

    August 6, 2008 11:11 am at 11:11 am |
  11. Linda31

    I guess he is a celebrity of politics. I'm fine with that. Obama wants to tax only the wealthy, so the other 94% of us that aren't in that bracket are fine. I am still waiting to see what McCain HAS DONE in the 26 years in senate.

    August 6, 2008 11:12 am at 11:12 am |
  12. AA

    Hey GOP, enjoying how your contribution money is being spent?

    Green screens, Paris, Brittany, tire gauges, sausage houses.

    Hey I have an idea... maybe he can do a tour of all of the countries to ramp up more support in the GOP coalition of allies, you know... Kazakhstan, El salvador, Azerbaijan, Latvia etc.

    Because the GOP are the experienced, conservative, prudent ones, they know how to make your life better.

    Get your heads out of your respective sand please. You've been robbed of your money, house and freedom by the largest propaganda scare tactic, fueled by a corrupt gang of oil men that is the GOP.

    That ship has sailed.


    August 6, 2008 11:13 am at 11:13 am |
  13. ANGIE

    John mcbush LIAR LIAR LIAR His campaign is based on LIES AND COMEDY mccain is lying talking express!!!!!!!!!!!

    August 6, 2008 11:13 am at 11:13 am |
  14. POPularity

    Obama ran on a created image of popularity and dazzle.

    Oprah started it with him, Caroline jumped in... the MEDIA RAN WITH IT.

    Hillary suffered for it and Obama got installed as nominee.

    Now time to pay the piper for the STAR WAR gmes.

    August 6, 2008 11:13 am at 11:13 am |
  15. Mike, Boston

    Everyone please try will definately help you decide who you should vote for!!!!

    I would like everyone to google Sen. Obama's resume. Please copy and paste it to Word. Then replace his name with any general name, like Mike Johnson. Then replace the address and phone number with your own.

    Now, leave everything as is on the resume, except remove "United States Senator" and its relevant information. (we are doing this because well lets face it he has only been in Congress for less than two years and has spent that time running for President).

    Now comes the fun part. Go to your local city newspapers help wanted section. Locate ten "prestigous" jobs in your city such as CEO, or senior partner at a law firm.

    Mail this resume to the appropriate address. Wait 30 days and tell me how many interviews you have been offered!!!!

    This is great I did this....and guess how many responses I got to the resume!!!!!!! HAHAHA thats right people


    Do you need anymore proof that he is not qualified to be POTUS???????????

    August 6, 2008 11:14 am at 11:14 am |
  16. Praetorian, Ft. Myers

    Obama's policies will hit us hard:
    Increased taxes on individuals–will force small business owners and professionals to reduce payroll risk, they will not likely be adding jobs, and be most of the taxes would be added to the cost of goods and services and paid by consumers. The only other option–would be to profit to shareholders( and that wouldn't be a very wise business model).

    Nowhere is there a plan to reduce the size and cost of government. It seems if we need to coninually increase taxes–perhaps the federal government should look at axing costs themselves!!! Everyone else has to live within a budget–why shouldn't the government? Obama has a new (unfunded and not cost cited) program for every agenda item. Wonder how much that will cost?

    August 6, 2008 11:14 am at 11:14 am |
  17. AL

    Question 1.
    Where was this "old white-haired man" when we saw the biggest government size increase in 30 years? If you're answer is Washington then you're can think for yourself.
    Question 2.
    What did the "old white-haired man" did or said about it? If you answer "nothing"... you're not one of those ignorants running McClueless' campaign.

    I am an independant, and I dare the press to ask these questions, I will bet my last tank of gas, they would never be allowed to ride the "straight drill express" again.

    August 6, 2008 11:14 am at 11:14 am |
  18. Mike, TX

    Obama's proposals will cost the US taxpayer over $1.5 trillion in the first 4 years of his administration. His supporters should actually read what he is promising.

    This empty suit is the gift of Howard Dean. Please return the gift and vote for HRC in Denver.

    August 6, 2008 11:14 am at 11:14 am |

    Shouldn't there be a headlines like this on today's ticker:

    "Pelosi blocks energy bills and goes on vacation"

    "Pelosi willing to screw the American and World economies to save the environment"

    "Obama flip flops on drilling for oil due to public pressure"

    "Obama and other Dems now willing to drill, but will throw Pelosi under the bus to get elected or re-elected"

    Honestly, Pelosi and Obama must think the American people are stupid. They are willing to vacation and let the economy get worse so Obama will win the election. They know the only way Obama will get elected is if gas prices hit $5.00 a gallon.

    We are not falling in line.

    Moderate Dems were for Hillary, now for McCain

    August 6, 2008 11:14 am at 11:14 am |
  20. Sherry, Atlanta

    McCain...have you not learned YET??? America's not interested in your insult's of Senator Obama


    August 6, 2008 11:15 am at 11:15 am |
  21. What if?

    At first I was mad about them using these children’s celebrities and then I found out that they parents (them) made contributions to help pay for these stupid and childish pranks that are coming out of the McCain camp........That anger has turned into happy disguise.

    This is getting to be a habit...McCain don't know what is expectable until someone spanks him on the back of his hands, just ask these girls parents. The ad would have continued if money didn’t rear it’s anger from the mom‘s. His years of experience should have kept him from such a dumb stunt and to think some of you want him as our President.......

    We are in serious trouble for more then four years if this is how our Commander and Chief will help us with the economy, gas and health care, ect…...This really helps the 98% of us that is struggling with our bills......This is really focusing on the voters real serious issues of today McCain.....another ad against Obama?.....not a dime in our pockets or gas to go to work on.............

    Real help to the voters.......

    August 6, 2008 11:15 am at 11:15 am |
  22. bill for barack

    McCain knows all about family.
    He left one – the one he had with a disabled wife – to start a new one with a beer billionaire with a drug problem and whom he married for the money.
    McLame knows about family all righty.

    August 6, 2008 11:15 am at 11:15 am |
  23. A Nightingale Sings in Berkley Square

    McYoda – "mMm, sleepy I am"

    August 6, 2008 11:15 am at 11:15 am |
  24. no to obama

    God help us all if Obama wins this fall. With his ideas that he should penalize successful corporations with windfall taxes and all the other taxes that need to be raised in order to cover the spending increases that he wants our economy will get even worse than what it is now. He will be another Carter if he gets in for the economy which is not what we need. Wake up everyone, this guy wants to do nothing more than increase government everywhere and not solve the real problems of Social Security and Medicare spending that is out control. He is not the answer to any of our economic problems.

    August 6, 2008 11:15 am at 11:15 am |
  25. Will in Richmond, VA

    Has anyone pointed out the fact that being President of the United States makes a person one of the most famous people in the world anyway?

    ...And the world has been looking forward to this election for at least 5 years?

    ...And that the sufferings that we as Americans have felt have also been felt by the world at large, thereby increasing world attention and scrutiny of both candidates?

    ...And that most of these world citizens don't see anything new or different about McCain that would give them any reason to believe that US global policy would be any better than it has been recently?

    ... And that McCain is so incredibly and obviously jealous and irritated by all this that he can hardly contain himself?

    ... Has anyone noticed all this?

    August 6, 2008 11:15 am at 11:15 am |
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