August 6th, 2008
11:05 AM ET
10 years ago

New McCain ad uses celebrity theme but omits Britney, Paris


The new McCain ad suggests Sen. Obama's policies would lead to higher taxes.

(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.

Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.

The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”

McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.

“Family” will air in 11 key states, according to the McCain campaign.

UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad.  "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change?  Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement.  Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.

(Full script after the jump)

Script For "FAMILY"

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

soundoff (202 Responses)
  1. Candy West Virginia

    John, you are a joke and a desperate old man. Glad we have a good choice in Obama.

    August 6, 2008 11:16 am at 11:16 am |
  2. proud army and navy mom

    are you kidding me mcwar?

    change the record please. it doesn't work! the celebity thing only makes him more popular.

    will somebody please buy mcliar a clue?

    August 6, 2008 11:16 am at 11:16 am |
  3. Joe Kiloz

    The McCain camp has touched upon the crux of the issue. For the centrists, we can't escape the conclusion which is supported by various distinguished national polls: this race has an overwhelming Obama media preference/tilt and it is turning off more and more of us against Obama.
    While the mediums continue their spite and low opinion of voters as basically morons while embracing the Obama agenda, Mr. Obama will be in political quicksand come November.
    It's no wonder that a good number of us see more and deeper political scrutiny of the candidates in Entertainment Tonite than we see in the daily discourse.
    Is it any coincidence that younger and uniformed voters participated heavily ? This being the target audience for the Media, the candidate of the future will likely be a Paris Hilton or Hanah Montana, just as McCain reminds us.

    August 6, 2008 11:17 am at 11:17 am |
  4. Sherry, Atlanta


    August 6, 2008 11:17 am at 11:17 am |
  5. Brenda

    McCain and Bush all the same.. what a shame

    August 6, 2008 11:18 am at 11:18 am |
  6. dr. yes we can

    as lame as the other one.

    August 6, 2008 11:18 am at 11:18 am |
  7. Obama supporter: Bipartisan Intelligence in Gov't

    A news organization should not be giving free publicity to ads without doing a corresponding fact check. Otherwise it becomes nothing more than a propaganda organization no matter which side the ad is promoting.

    The biggest disgrace in this election is the lack of objectivity demonstrated in the press in return for ratings.

    August 6, 2008 11:19 am at 11:19 am |
  8. Christopher, Madison, WI

    Waste more of your donor's money just like you would the American taxpayers. This is exactly how Bush did his dirty work, and he says he's not Bush. At least McSame has figured out that if you can't draw huge crowds based on your level of voter's interest than just show up somewhere that already has a large crowd scheduled. Here's a clue for your righties...the reason President Obama won't do "town hall meetings" with the "wrinkly old white haired guy" is because he knows this would be the only way McSame could get press coverage. He can't drum up interest on his own so he figures he can just ride President Obama's coat tails. What a loser, and all those that support him are blind, deaf and dumb!
    Jealous much Senator Old Man?

    August 6, 2008 11:19 am at 11:19 am |
  9. Billy J -Austin-Tx

    I think Paris can afford for her taxes to go up a little. I don't think the guys and gals working at burger king and walmart can. And I KNOW we can't continue to have a first rate economy and society with the deficit GW and the previous crooks in the senate and house have racked up for us. SO.............I wish it was Hillary, but I will have to settle for Obama. But NEVER a republican, until they get their act together. It's hard to believe they could be scummier than the current Dems but they truly have hit new lows in the last 15 years.

    August 6, 2008 11:21 am at 11:21 am |


    Just a question. Did you know that John McCain's son is in Iraq right now? Nope, because it's not well publicized.

    Veterans already get 100% financing on home loans, their own hospitals, and free college educations. Shall I go on.

    John McCain was right. He voted against the recent bill b/c it gave military personnel too much incentive to leave the military. We do need career soldiers, don't you think?

    Wake up America. I am a Dem, but the party has been highjacked by the left once again. This is why we can't win an election. And we Hillary supporters told you: You cannot win with the most left-wing liberal nut jobs.

    August 6, 2008 11:21 am at 11:21 am |
  11. Tony

    Desperate act by a desperate man. Pathetic!

    August 6, 2008 11:22 am at 11:22 am |
  12. Tempest, OR


    Are you any relation to David Duke. You sound just like him. By the way, the cleaners called, your white sheets are ready.


    August 6, 2008 11:22 am at 11:22 am |
  13. Dave from Menifee

    What's his problem (McCain) is he saying that all first term Senators are celebrity? What is he basing Obama Celebrity status on? Let see He's a Senator from Illinois that's 47 years old don't sound like a celebrity to me sound like a politician to me. They need to stick to the facts and try to come up with way to help the people like how are we going to end our dependency on oil, the housing crisis , and two wars etc...

    August 6, 2008 11:23 am at 11:23 am |
  14. TAL

    Now Paris needs to do another ad with Britney as her VP running mate. Shows the old white haired dude how dumb he is to bring them in the race.

    August 6, 2008 11:23 am at 11:23 am |
  15. Ellie, Boyds MD

    Wow.... John McCain just doesn't GET IT huh?

    I mean this OLD man is going to continue to play this juvenile "celeb" tactic KNOWING it's going to BACKFIRE. His own MOTHER called his Ad "STUPID". That says it all.

    McCain is NO match for Paris Hilton, she commands the media AND will play McCain for the FOOL that he is.

    John McCain will LOSE if he goes up against Paris Hilton and her family. OLD man better start getting a grip before it's too late.

    August 6, 2008 11:24 am at 11:24 am |
  16. Keith

    Lordy Lordy, any respect I had for McCain, which wasn't a lot, has completely gone out the window. What else does he know what to do besides continually bashing his opponent? Issues John, issues. The people of the United States of America want to know how YOU are going to handle the economy, healthcare, education, rising gas prices, etc. Obama '08 all the way.

    August 6, 2008 11:24 am at 11:24 am |
  17. chas alabama

    McCain should check to find out what Obamas tax situation is, oh wait, I forgot, McCain is to dumb to learn how to use the computer.

    August 6, 2008 11:24 am at 11:24 am |
  18. David

    John McCain is the same "old" Republican with the same "old" Republican ideas that we have been living with for the last eight years under the Bush administration.

    John has had 26 years in Washington to solve our energy challenges. Just look at all of the great programs that he put in place to prepare us for the 21st Century! Duh????

    Republicans promise the world, deliver only to their friends, belittle everyone with an alternative, and hate new ideas. I guess that's why they are "conservatives". John check your tires, I think they are flat!

    August 6, 2008 11:24 am at 11:24 am |
  19. So what

    Lack of experience ? How much Washington experience did Bill Clinton have ? How much Washington experience did Ronald Reagan have ? Some of the best presidents have had 0 Washington experience... A good leader is a good leader.

    August 6, 2008 11:25 am at 11:25 am |
  20. jason, tx

    haha. so the mccain camp agrees that it was lame! that's hilarious.

    August 6, 2008 11:26 am at 11:26 am |
  21. Bulldog

    In McCain's first celebrity ad did anyone notice the background music was "Back in Black" by AC DC? I've never heard anybody pick up on that and I think that is significant. Don't tell me that just happened to be coincidental.

    August 6, 2008 11:27 am at 11:27 am |
  22. judge huck

    I'm still waiting for Cindy McCain's gig in Ms. Bufallo "wet t-shirt contest' Chip.

    August 6, 2008 11:27 am at 11:27 am |
  23. Dave from Menifee

    Star wars, When did Caroline Kennedy become a Celeb?

    August 6, 2008 11:27 am at 11:27 am |
  24. kcmookie

    McCain in 08!

    For Court Jester.

    McCain in 08!

    August 6, 2008 11:28 am at 11:28 am |
  25. Renee, OK

    Dear Star Wars:

    Oprah introduced him, that's it. You haven't seen her since she was in LA, along with Maria Shriver. So don't try to make her endorsement something that negative. What about Barbara Streisand and Clinton? Leave Barack only, you're just jealous.

    August 6, 2008 11:28 am at 11:28 am |
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