August 6th, 2008
11:05 AM ET
10 years ago

New McCain ad uses celebrity theme but omits Britney, Paris


The new McCain ad suggests Sen. Obama's policies would lead to higher taxes.

(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.

Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.

The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”

McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.

“Family” will air in 11 key states, according to the McCain campaign.

UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad.  "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change?  Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement.  Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.

(Full script after the jump)

Script For "FAMILY"

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

soundoff (202 Responses)
  1. David Goldman for OBAMA






    August 6, 2008 11:28 am at 11:28 am |
  2. Right Angle

    Name calling is such a good way to have a political discussion.
    WHo's being childish? Big ear Hussein is getting desperate, he's dropping in the polls and a new poll just came out saying American's are tired of hearing about him. America is not buying the media darling...sorry, so sad...

    August 6, 2008 11:29 am at 11:29 am |
  3. What if?

    The original ad would have continued if money didn’t rear it’s anger from the mom‘s. His years of experience should have kept him from such a dumb stunt and to think some of you want him as our President.......

    We are in serious trouble for more then four years if this is how our Commander and Chief will help us with the economy, gas and health care, ect…...This really helps the 98% of us that is struggling with our bills......This is really focusing on the voters real serious issues of today McCain.....another ad against Obama?.....not a dime in our pockets or gas to go to work on.............

    Obama 08

    August 6, 2008 11:30 am at 11:30 am |
  4. Obama Supporter 2

    McCain has no long term solutions and you have to wonder why? Is it because he only cares about himself and his life expectancy is probably not that good – if he makes it 4 more years (especially if the same idiots who voted for Bush elect him as president) that would be
    amazing. He doesn't need any long term solutions!!! Vote smart and for someone who has a long term vested interest in the US. He has young children and cares about the long term survival of the US and the planet!!! There is nothing wrong with being liked by alot of people – call it celebrity or whatever – IT'S WAY BETTER THAN THE REACTION BUSH GETS WHEN HE IS IN FRONT OF A CROWD...

    Obama/Hilton? 08

    August 6, 2008 11:31 am at 11:31 am |
  5. Hitler youth for Obama

    Obama is the ( rich, famous, elitist, pretty, celebrity, socialist intelligencia, newbies) PEOPLE'S choice.

    August 6, 2008 11:31 am at 11:31 am |
  6. Moderate for O

    Nuclear energy does not count as renewable.

    August 6, 2008 11:31 am at 11:31 am |
  7. Anonymous

    America's in trouble, what in the world do our politicians mean, get real and start solving our problems, stop all this childish nonsense.

    August 6, 2008 11:31 am at 11:31 am |
  8. Nikki

    I can't wait to see what McCain's going to do about the gang of ten's energy proposal. It's ironic that he's calling for Congress to go back to work when he's been M.I.A. nearly this entire year. McCain wants to claim that he has the upper hand on the energy debate. Obama has already stated that he's willing to compromise to limited offshore drilling in good faith that it will lead to comprehensive alternative energy initiatives and lesson the dependency on foreign oil. The drill right here, right now is all rhetoric from McCain. I call McCain's bluff. The new energy proposal calls for increased taxes on Big Oil. What's McCain going to do? Will he keep his promise to the neocons that he will not increase taxes, or will he keep his promise that he's all for comprehensive alternative energy. I'm willing to bet that McCain will not bother to show if this goes up for a vote.

    August 6, 2008 11:31 am at 11:31 am |
  9. Chuck, Euigene Oregon.

    McCain's and his ad's are becoming a laughing stock of the international community. This man sees to think being a jokester, and having fun is the cool thing to be; however, from what I am hearing from my friends in other countries McCain is a joke.
    I have been asked to find an explaination of the McCain "All the Above" Energy Plan. What does it mean, what does McCain's "All the Above Energy Plan" consist of? I have been unable to find any thing that gives any concrete information to answer that question.

    August 6, 2008 11:31 am at 11:31 am |
  10. BJGT

    McCian can't articulate his positions and is totally out of touch with today's realities – It will be 4 more years of dim-wit Bush if he is elected.

    August 6, 2008 11:31 am at 11:31 am |
  11. JA Cook

    I take it that there is no campaign of integrity as McCain promised.

    He has nothing to offer so he diminishes his opponent. How Bush league is that?

    McCain 08
    Better than Bush?

    August 6, 2008 11:32 am at 11:32 am |
  12. Kathy, IN

    So McCain is encouraging his wife to participate in a lewd beauty contest–brilliant campaign strategy.

    America needs to wake up; the same type of campaign these guys are running is exactly how they will run their administrations. John's is lame, Hillary's was financially inept. Barack's could be better; I just think it's difficult for him because of all the distractions.

    August 6, 2008 11:32 am at 11:32 am |
  13. Selected not elected

    sO UNTRUE of McCain-

    Oprah wasn't involved.

    Caroline didn't sway anyone.

    The media did not peddle the hype of the new JFK and MLK.

    The rappers had nothing to do with his popularity.

    Obama was raised up on his own merits.

    Ask Hillary... I am sure she will agree.

    August 6, 2008 11:32 am at 11:32 am |
  14. Susan

    They are just too stupid for words. Speaking of celebrity, and taxes, why doesn't Cindy release all her taxes? Maybe because of all the tax breaks they get for being not only celebritys but rich. Shure halps make spending 750,000.00 in one month on a credit card easier to swallow. Those 500+ dollar Ferragamo shoes and Cindy's Armani suits need to be paid for somehow. Celebrity is just laughable, I do believe Sen. McCain, you have appeared in movies and TV? Frow up Republicans. You already have most of the country ticked off with your stupid ads that do not address the ISSUES!!!

    August 6, 2008 11:32 am at 11:32 am |
  15. Selected not elected

    Let me repeat since CNN blocks me every time:

    sO UNTRUE of McCain-

    Oprah wasn't involved.

    Caroline didn't sway anyone.

    The media did not peddle the hype of the new JFK and MLK.

    The rappers had nothing to do with his popularity.

    Obama was raised up on his own merits.

    Ask Hillary… I am sure she will agree.

    August 6, 2008 11:33 am at 11:33 am |
  16. Eleanor

    The poor republicans just never learn OR give up
    Keep on putting out the same juvenile attacks that they know americans are not falling for any more or shouldnt be!!!
    Sadly tho there are still those selective few that are like mindless robots following the dog food republicans to the low road
    Why not step out and do somthing different
    Take a giant *leap of faith* FOR Obama an individual who is above the frey ...has fresh ideas and will be admired and respected around the world something the Bush and Cheney duo and MCSame have not been for the last 8 years!!!!
    Take that* Leap Of Faith* for change or you will be in the same Boat you have been in for the last 8 years rowing to more WAR and Misery for your country and pandering to the big corporations instead of
    LISTENING to the people who really count, YOU the American people!!

    August 6, 2008 11:34 am at 11:34 am |
  17. Stan

    McCain's group should listen to Paris and her energy plan because it is a lot better than anything they have put forward.

    August 6, 2008 11:34 am at 11:34 am |
  18. Frank Canada

    The U.S. has had the biggest clown in recent history in the White House for the past 8 years and now John McCain is auditioning for the part with the same lame lines.

    Clowns have their place in a circus but probably not such a great idea in the White House. Do Americans really think this foolishness will benefit them or their country?

    August 6, 2008 11:34 am at 11:34 am |
  19. Done with Dems

    Dems continue to miss the point. Your candidate is feeding you whatever it is you want to hear that makes you happy. He's not Commander in Chief material. Our enemies in the world would love to have a unicorn chasing liberal in the white house.

    Those of you that can't see through Obama's smug and arrogant personality must be hypnotized. The rabbits out of the hat. His magic tricks aren't working on informed and intelligent Americans.

    August 6, 2008 11:34 am at 11:34 am |
  20. Chickens

    Funny how the celebrity bandwagon for Obama has come home to roost...

    joining the race card

    and joining the hatred that Obama inspired to divide the party.

    joining Rev. Wright

    August 6, 2008 11:34 am at 11:34 am |
  21. prairieguy

    Gee...he doesn't mention his dril dril drill or nuclear in this ad....wonder why!!

    He is so lame and full of BS it is getting pathetic!!!!! and he has no shame!!!!!

    August 6, 2008 11:34 am at 11:34 am |
  22. Neil, CA

    McCain's no fool, who wants to tick off the Hiltons, and his own mother.

    LOL, what a moron.

    August 6, 2008 11:34 am at 11:34 am |
  23. judy, Wisconsin

    Republicans: popularity, respect abroad and at home with crowds waving American flags == BAD (unless it was Reagan)

    Watching McCain's speech at the Sturgis bike rally reading from a script, offering his wife for the beauty pageant he obviously knew nothing about since it was a semi-nude affair. PATHETIC

    August 6, 2008 11:35 am at 11:35 am |
  24. Jeanie, OH

    So Paris Brittanygate is over? We were having so much fun.


    Obama 08

    August 6, 2008 11:36 am at 11:36 am |
  25. Patrick McIntire

    Wow! That Paris Hilton take on McCain was great. McCain is like Grandpa Simpson, except older and wrinklier. He is a wrinkled old dude who has lost his magic. I didn't know Paris had it in her. She can have mine in her anytime.

    August 6, 2008 11:36 am at 11:36 am |
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