August 6th, 2008
11:05 AM ET
10 years ago

New McCain ad uses celebrity theme but omits Britney, Paris


The new McCain ad suggests Sen. Obama's policies would lead to higher taxes.

(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.

Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.

The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”

McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.

“Family” will air in 11 key states, according to the McCain campaign.

UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad.  "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change?  Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement.  Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.

(Full script after the jump)

Script For "FAMILY"

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

soundoff (202 Responses)
  1. Jim Schimmer

    McSame is nasty and sick.
    He is as dumb as a nail!

    August 6, 2008 11:36 am at 11:36 am |
  2. Billy J -Austin-Tx

    OK.... this right wing... I mean 'Righ Angle' dude sez "Name calling is such a good way to have a political discussion." And then the very next line from him is "Big ear Hussein is getting desperate".

    I rue the day that my party was stupid enough to pick Obama over Clinton or Clark. But, I am comforted to know that I am not so blind with hatred that I talk out both sides of my mouth without a hint of shame at my hypocrisy. The Dems are some real lame-brains. That is for sure. But the Republican rank and file are really starting to hit rock bottom on the truth and intelligence meter. Heal thyselves brothers!!! For your parties sake, start paying attention.

    August 6, 2008 11:37 am at 11:37 am |
  3. Tammy - KCMO

    Maybe Obama needs a restraining order against McCain. McCain seems to be so in love with him that he can't quit talking about him long enough to talk about his own viewpoints on issues. Reminds me of a stalker.

    August 6, 2008 11:38 am at 11:38 am |
  4. White/female/age 55/Texan

    "Renewable energy to transform our economy, create jobs and energy independence, that's John McCain"

    That's not John McCain, that's Obama. Does McCain actually believe he can steal Obama's plan and tout it as his own? What kind of slight of hand is this?

    August 6, 2008 11:38 am at 11:38 am |
  5. McWhine & McLie

    Again, McWhine love to lie. Yes, President Obama would raise taxes when he takes office. But his tax increase will incur to corporations (big oils, big banks etc.) and people earning more than $250,000/yr like me, Bush, Limbaugh, LIEberman, Hannity, Romney, Giuliani, Powlenty, Fiornia & McWhine etc. My wife and I have decided that we wouldn't mind the increase just like Bill Clinton, but I guess McWhine minds that very much since he & the Bufflo Chip Queen need money to pay property tax and credit card debt. So, the only solution to counter Obama's plan is to LIE here, LIE there, and LIE now.

    August 6, 2008 11:39 am at 11:39 am |
  6. Tom in CA

    Come on...John's nerve cells are being knotted up by his tangled Tau proteins....

    August 6, 2008 11:39 am at 11:39 am |
  7. James

    McCain, all his supporters and all the people who work for him are morons.

    August 6, 2008 11:39 am at 11:39 am |
  8. From Texas

    Parish Hilton is so right on what she mentioned about the McBush that he's too old for the job and that he always mentioned he's got experience than Senator Obama. Well, people wake up to the fact that McBush is just another Bush's term, fear and smear. That's what they know. He's talking about Obama's inexperience, but Senator Obama detailed his energy plan with much of a substnce. McBush hardly detailed his plan but always attack, attack, smear, smear, fear, fear, well, McBush, sorry but not this time, not anymore, ever. Your old fashioned politics is not gonna work this time and not gonna take my vote. We do not need an old man does not know the difference between shiit and shunni.

    August 6, 2008 11:39 am at 11:39 am |
  9. MMN-Milwaukee WI

    Some GOPers who suffer from Bushmalitis are down right ignorant. Even when Jesus was born his earthly parents had gone to be counted and pay taxes. Having said that I have to remind you that any government the world over has but one simple business and that is… collect taxes to allow it to provide services and protection to its citizens…take that away and there is no purpose of a government. Take your pick and whining is not an option.

    August 6, 2008 11:40 am at 11:40 am |
  10. Hank

    McCain and his gang are like the little kids looking over the fence at the popular kids actually doing something. They want to be involved too, but don't know how to go about it. So they talk about the popular kids, as if there's something wrong with being popular, and solving problems.

    When you can't beat em, join them. Don't talk about them.

    August 6, 2008 11:40 am at 11:40 am |
  11. dr. yes we can

    whats up,cnn?nothing else on bush's forged letter-gate?you sweepin this under the rug,like the rest of MSM?

    August 6, 2008 11:40 am at 11:40 am |
  12. cnn junkie

    seriously cnn,when are you guys going to call out mccain for all this crazy ads,we have serious probelms in this country,this is geting pathetic.

    August 6, 2008 11:40 am at 11:40 am |
  13. Michael "C" Lorton, Virginia

    My hat off to Paris Hilton. She might be preceived as a silly blonde, but at least she is not ashamed to admit it.......right, grey hair dude?

    August 6, 2008 11:40 am at 11:40 am |
  14. ron

    The RNC is really just plain right scared of Sen. Obama.

    They are trying their best to dirty up Sen. Obama and divert attention away from their failed policies. The attemps to compare Sen. Obama with the celeb status of Paris Hilton is a smoke screen of what has already been reveal as fact. Sen. Kennedy, and his family members reported that Sen. Obama political status reminds them of JFK.

    August 6, 2008 11:41 am at 11:41 am |
  15. From Texas

    Amen for the McBush old fashion politics, fear and smear.

    August 6, 2008 11:42 am at 11:42 am |
  16. Bibek

    Why you lying McCain?
    Is there anything else you can do besides lying and manipulating people? 😛

    August 6, 2008 11:43 am at 11:43 am |
  17. DAVID

    Please Honorable Senetor Barack Hussein Obama can you pls show us your birth certificate and put this whole muslim issue to rest.

    Lets move on..people he is not a Muslim any more. He is a Christian now. He may have been born a Muslim because his father was a Muslim that is the Islamic law and tradition, but he is a Christian now. He changed his religion. Ask Rev Wright, Rolan Martin and Farrakhan... they all accepts good Honorable Senator Barack Hussein Obama as a Christian. If they can then so can we.

    August 6, 2008 11:43 am at 11:43 am |
  18. Paul

    So McCain's new adds say Obama means higher taxes.............thats completely correct if you make over $250,000 a year you can expect Obama's tax plans to be less beneficial for you than McCain's. However if your part of the vast VAST VAST!!!!! majority of americans who do not make over $250,000 you can expect Obama's tax plan to benefit you much MUCH MUCH!!!!! more than McCain's.

    August 6, 2008 11:44 am at 11:44 am |
  19. Tobby, NY

    The day you're outsmarted by Paris Hilton is the day you should rethink your campaign strategy.

    She's young, she's got a fan base (like it or not) and she's got money to burn. And she doesn't have a horse in this race–McLame does.

    Kudos to Paris–that was great.

    Wrinkled Old White Guy = O
    Paris Hilton = 1

    August 6, 2008 11:44 am at 11:44 am |
  20. David Goldman for OBAMA







    August 6, 2008 11:45 am at 11:45 am |
  21. ls

    McCain has absolutely nothing to offer us. I don't understand how McCain supporters can't see through McCain and notice what he is actually made of.

    All I know is that McCain supporters are willing to jeopardize the future of our children. How close-minded can you be?

    We have nothing to lose voting for Obama, who seems to care about turning this country around for the better. Obama has shown this throughout his whole campaign.

    A vote for McCain is putting the same old thing in the White House, which will show no positive results. Positive results haven't been McCain's campaign strategy. McCain has run a very negative campaign to this day and will do the same for the country if he is elected.

    August 6, 2008 11:45 am at 11:45 am |
  22. OBAMA Supporter all the way're following the same path as Hillary Clinton. You should try to learn from her mistakes. Attack ads don't work. It just makes you look bad.

    I had a little bit of respect for you up until now, but there is no way you should be commander and chief of the United States of America. This kind of behavior is why the world views us through cynical eyes and why Obama was so well received. We need and want change!

    Obama is going to win this hands down!

    August 6, 2008 11:46 am at 11:46 am |
  23. Andrew

    So last week John McCain was "proud" to have created the "Celeb" ad and this week he modifies it to take out what he was criticized for?

    Sounds like yet another flip-flop.

    August 6, 2008 11:47 am at 11:47 am |
  24. Election Watcher

    Speaking of MIA senators, how about that committe regarding Afganistan affairs that Obama is the head of, but he never attends the meetings. But I guess he's too busy with pressing engagements like setting up a PR committee for his wife or press conferences regarding whether it was a good idea to show off his kids on national TV.
    Wake up PEOPLE!!! This is THE PRESIDENT OF THE UNITED STATES that we're electing, not the next American Idol.

    Just say Nobama '08

    August 6, 2008 11:47 am at 11:47 am |
  25. Sally

    poor McCain, cant stop sulking that nobody notices him in the room... 😦

    August 6, 2008 11:48 am at 11:48 am |
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