August 6th, 2008
11:05 AM ET
6 years ago

New McCain ad uses celebrity theme but omits Britney, Paris

CNN

The new McCain ad suggests Sen. Obama's policies would lead to higher taxes.

(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.

Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.

The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”

McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.

“Family” will air in 11 key states, according to the McCain campaign.

UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad.  "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change?  Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement.  Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.

(Full script after the jump)

Script For "FAMILY"

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

soundoff (202 Responses)
  1. A NATION OF WHINERS for OBAMA

    FOLKS PARIS HILLTON'S ENERGY PLAN WORKS

    AS WELL AS MCSENILE'S & IT DIDN'T TAKE

    30 YEAR & DICK CHANEY TO COME UP WIT IT.

    August 6, 2008 12:00 pm at 12:00 pm |
  2. Independent

    Of course there will be HIGHER TAXES if OBAMA is elected.

    "His highness", or "Messiah" wants the government to CONTROL EVERYTHING

    He is a COMMUNIST, you know?

    August 6, 2008 12:00 pm at 12:00 pm |
  3. Get A Grip

    Dear Star Wars:

    Oprah introduced him, that's it. You haven't seen her since she was in LA, along with Maria Shriver. So don't try to make her endorsement into something thats negative. What about Barbara Streisand and Clinton? Leave Barack alone, you're just jealous.

    August 6, 2008 12:01 pm at 12:01 pm |
  4. STILL FOR HILL

    Jason:

    Hope you can afford the plane ticket! With Pelosi and Obama on vacation and blocking the energy bills, gas prices most likely won't be coming down any time soon.

    Still for Hill, and hoping she takes it at the convention. No VP spot for Hillary to win the race for Obama. She's better than that.

    August 6, 2008 12:01 pm at 12:01 pm |
  5. B'ham Ron

    Sen. McCain.!!! .ahh did anyone tell you that you will need a certain amount of vitality to be the commander and cheif ?

    Your stump speeches are flat, sub or below flat they sound like dry whispers.

    Granted if elected, you will have power bestowed on you with the high office, however you'll still need to have some get up and up power of your own. What about Ms. McCains needs....she be wanting the first lady treatment.. John, perhaps you should condsider the vitality factor aagain.

    August 6, 2008 12:02 pm at 12:02 pm |
  6. Love Jones

    McCain to Obama:

    Love jones, I've the love jones, I've got the love jones...for you....

    What a man crush. Get off of Obama and talk about yourself. What are you going to do? Duh.

    August 6, 2008 12:04 pm at 12:04 pm |
  7. John Hussian Karsten

    ALL of you quote Hillbots end quote: I swear to you that if you screw this election up, just remember one thing.......what goes around, WIll come around......in 2012. That door swings both ways and it will hit you in the arse!!!!!

    In realitly, we have enough repugs voting for Obama, that alone negates you vote for WARMONGER!!!!

    August 6, 2008 12:04 pm at 12:04 pm |
  8. Fed up with the lies

    As a three decade politician who is white and represented by the biggest slate of liars ever known to man; Sen. McCain's numbers should have him 20 points ahead of Sen. Obama. Yet Sen. Obama still leads in the polls (that count for something). I guess all Mrs. McCain's boy toy can do is fire stupid meaningless ads like these. It would be nice if we had two serious contenders to choose from.

    August 6, 2008 12:05 pm at 12:05 pm |
  9. Paris Won That Round

    Does McCain have to pay Paris for using her image? Just curious.

    August 6, 2008 12:05 pm at 12:05 pm |
  10. BUSHED!!!

    McAttack trying to be a jokester and you are not good at it ...Old Hog Jaw!!
    TO Star wars Well Obama did not mind the wild free ride to fame on Oprah's and Caroline coat tails.You need to take a hike to last chance for Idiots!!!

    August 6, 2008 12:05 pm at 12:05 pm |
  11. Tom in S.A.

    All you saying McCain voted against all those Vet bills have a clue what the Dems threw in those bills that made him vote no. I didn't think so, if both parties quit throwing B.S. in those bills they would have been voted for.

    August 6, 2008 12:05 pm at 12:05 pm |
  12. Cathy

    Jack, WI:

    Thanks for the info. I had hear about McCain's "not so supportive role" of veterans...very interesting........

    August 6, 2008 12:06 pm at 12:06 pm |
  13. mr.g

    MIKE FROM BOSTON. REAL PEOPLE HAVE JOBS IDIOTS STAY HOME AND TRY TO CREATE A JOB THE INTELLIGENCE THAT OBAMA HAS IN HIS LITTLE FINGER OUTWEIGHS THE TOTAL KNOWLEDGE THAT YOU HAVE. AINT THAT A "B"

    August 6, 2008 12:06 pm at 12:06 pm |
  14. John McShame, Obama Is Going to Tax You & Cindy, but Not Me & 95% Americans Making < $250,000/Yr

    The McSame campaign has run out of talking points; so they are just now spouting IGNORANCE!

    they can't talk about the issues anymore; they are just a name-calling campaign.............SAD, BUT WHAT DO YOU EXPECT – McSame has lost all his bearings!

    John McSame judgement to lead = Brain paralysis!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    August 6, 2008 12:07 pm at 12:07 pm |
  15. Nando, Florida

    MCCAIN IS A OLD FART !!!!!!!

    August 6, 2008 12:07 pm at 12:07 pm |
  16. Gary Chandler in Canada

    Hey the BLOGGOsphere is MISSING the latest celebrity story!!!! McCain's wish to make Cindy McCain the topless BUFFALO CHIP girl!!!
    That's an ad I WOULD LIKE TO SEE!
    (How can putting your wife in a topless biker contest be flipped into a family value's postive too?)

    August 6, 2008 12:07 pm at 12:07 pm |
  17. aaa

    mccain should talk about himself and make adds about him how stupid he looks to public eye

    August 6, 2008 12:08 pm at 12:08 pm |
  18. jimmy velman

    SOME PEOPLE ARE ASKING WHAT EFFECT OUR COMMENTS ON
    THIS CNN BLOGS HAVE ON THE ELECTION.
    NOTHING , REALLY. ESCEPT THAT THEY CAN SUM UP THE NUMBERS PRO AND CON ON EACH CANDIDATE AND SAY THEIR POLL INDICATES THAT SO AND SO IS LEADING IN THEIR
    POLL ON SUCH AND SUCH A WEEK OR MONTH.
    IT ALSO ALLOWS US TO VENT OUR FRUSTRATIONS WITH OUR ELECTORAL SYSTEM AND ON THE CANDIDATES.
    THIS IS AMERICA AND AREN'T YOU GLAD WE HAVE THIS FREEDOM?

    August 6, 2008 12:08 pm at 12:08 pm |
  19. Denise Groves

    obama that is all you have to do! keep linking the cryptkeeper to bush and you are in the WH! stay on course! you are only about 50 electorial votes from winning it ALL!!

    August 6, 2008 12:10 pm at 12:10 pm |
  20. Diane

    Now, you see, I don't get the problem with Obama being a "celebrity". By definition, a celebrity is someone who is famous. Obama is famous as is John McCain, George Bush, George Washington, Abraham Lincoln etc, etc. Just because he is famous, does not mean he is not qualified to lead – he is, he showed that on his trip to Iraq and Europe. Just as McCain is shown he is not fit to lead by behaviour over the past few weeks. This country does not need a whiny, old man in the White House.

    August 6, 2008 12:10 pm at 12:10 pm |
  21. Generation X

    @Still for Hill; all five of you can vote for John McCain. LMAO

    August 6, 2008 12:10 pm at 12:10 pm |
  22. Mc SNL

    McCain camp is sooo out of touch and pathetic that it is actually becoming funny to watch. Not at all funny to think of him being in the White House. McCain is made for Saturday Night Live. God help us if he should steal the election like Bush did. The last 8 years have brought America to it's knees. Give it up old man, go to a nursing home.

    August 6, 2008 12:10 pm at 12:10 pm |
  23. smile!!!!

    Mike, Boston......poor numbskull.....first of all...CEO jobs are never advertised in newspapers..........you are so backward, well repugnant that is

    Praetorian, Ft. Myers....just try to explain how will fraud cain pay for the 9 trillion foreign debt, if you can´t, then we´ll be paying, you included and many generations to come.....who is taxing who? you numbskull

    Mike, TX....please explain how do YOU describe "empty suit" if you are a numbskull

    STILL FOR HILL....and who wants you? PU My A_s

    STILL FOR HILL....get real whoever you are...Hill just doesn´t want you.....have you been in the Armed Forces? I thought so JSTFU numbskull

    Family???? talk about family, this fraud cain, WHY DID HE LEAVE HIS FIRST WONDERFUL DEDICATED WIFE? money, money and that´s what he´ll get from big oil if he should (GOD FORBID) get anywhere near the white house....FAMILY VALUES ....why doesn´t anyone ask about that, you´ll never get an answer.

    August 6, 2008 12:10 pm at 12:10 pm |
  24. Vigla

    The McCain campaign is a joke. Plain and simple. They cannot carry on a simple dialogue on the issues without name calling and idiotic statements.

    Vote for McCain at your own peril...

    August 6, 2008 12:10 pm at 12:10 pm |
  25. Carl from MI

    McCain is alienating the rich... clever move on his part. If he trashes the Hiltons, what's to stop him from trash-talking the rest of our nation's wealthy? McCain's an idiot... and if our nation's wealthy continue to support him, their idiots too.

    While on the topic of celebrity politicians... let's do a head count:

    Arnold Schwarzenegger = Republican
    Fred Thomas = Republican
    Sunny Bono = Republican
    Ronald Reagan = Republican
    Ben Stein = Republican

    Once again... Republicans can only offer a weak argument when confronted by the facts. They make 'ignorant' a 'cool' thing!!

    Republicans: Party before Country!

    August 6, 2008 12:12 pm at 12:12 pm |
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