(CNN) – Even after becoming the target of a spoof by celebutante Paris Hilton, the McCain campaign is keeping up the celebrity theme in its new advertisement targeting Sen. Barack Obama, the presumptive Democratic nominee.
Like the McCain camp’s earlier “Celeb” ad, the new ad “Family,” refers to Obama as “the biggest celebrity in the world.” But the new 30-second spot does not use images of pop singer Britney Spears, Hollywood starlet Paris Hilton, or any other celebrities.
The McCain camp stirred controversy and generated media buzz last week when it unveiled “Celeb,” an advertisement that appeared to suggest Obama lacked substance – a charge frequently leveled at Hollywood celebrities like Hilton and Spears. The Obama campaign immediately responded to “Celeb” with an ad called “Low Road.”
McCain’s celebrity-themed attacks on Obama also caught the attention of the Hilton family. Kathy Hilton, Paris Hilton’s mother and a contributor to the McCain campaign, called “Celeb” a “waste of money” and Paris Hilton has weighed in with an online video spoofing “Celeb” and poking fun at McCain’s age.
“Family” will air in 11 key states, according to the McCain campaign.
UPDATE: The Obama campaign has released a statement responding to McCain's "Family" ad. "Is the biggest proponent of George Bush’s tired, failed policies ready to bring about change? Another day brings another dishonest attack from John McCain," said Obama spokesman Bill Burton in the statement. Burton also disputed the suggestion that Obama would raise taxes if elected. "It’s time to retire these old policies and bring new energy to America,” Burton added.
(Full script after the jump)
Script For "FAMILY"
ANNCR: Is the biggest celebrity in the world ready to help your family?
The real Obama promises higher taxes, more government spending. So, fewer jobs.
Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.
JOHN MCCAIN: I'm John McCain and I approved this message.