August 8th, 2008
10:00 AM ET
10 years ago

New McCain ad paints Obama as out-of-touch celeb

McCain's campaign released a new ad called 'Painful' Friday.

McCain's campaign released a new ad called 'Painful' Friday.

(CNN) - John McCain’s campaign released another ad Friday that paints Barack Obama as an out-of-touch celebrity.

“Life in the spotlight must be grand, but for the rest of us times are tough,” says the announcer, as flashbulbs pop around Obama, crowds cheer, and magazine covers bearing his portrait flash on-screen.

“Obama voted to raise taxes on people making just $42,000. He promises more taxes on small business, seniors, your life savings, your family. Painful taxes, hard choices for your budget. Not ready to lead. That's the real Obama.”

Watch: McCain's new ad called 'Painful'

Last month, the McCain team gave a slightly different figure than the one used in Friday’s new ad. "If you make over $32,000 per year, Barack Obama has voted to raise your taxes," wrote McCain chief policy adviser Doug Holtz-Eaken in a campaign memo sent to reporters.

The non-partisan has pointed out that Obama's vote was on a non-binding resolution on the Bush tax cuts that did not have any actual effect on tax rates. Obama himself has said he supports extending the tax cuts on lower income levels, but would let those for the richest Americans expire.

The new ad - "Painful" - is being cycled in to the campaign’s ad buy in the battleground states of Colorado, Iowa, Michigan. Missouri, Nevada, New Hampshire, New Mexico, Ohio Pennsylvania, northern Virginia, and Wisconsin.

UPDATE: The Obama campaign said Friday the new McCain ad was "a lie, and it's part of the old, tired politics of a party in Washington that has run out of ideas and run out of steam.

"Even though a host of independent, nonpartisan organizations have said this attack isn't true, Senator McCain continues to lie about Senator Obama's plan to give 95% of all families a tax cut of $1,000, and not raise taxes for those making under $250,000 a single dime. The reason so many families are hurting today is because we've had eight years of failed Bush policies that Senator McCain wants to continue for another four, and that's what Barack Obama will change as President."

Filed under: Candidate Barack Obama • John McCain
soundoff (214 Responses)
  1. The Blind Lady of Justice

    Count on the GOP to tell a big lie just as Obama is taking a vacation with his family ... McCain is a coward.

    Team Obama, counter attack McCain as a liar ... have some common Americans, in plaids shirts with a souther drawl ... use that phase .... LIAR .... in the commercial.

    Repaint the bus changing the name from the straight talk express to the "I mispoke express". That's subtle enough for most folks to know that you are politely calling him a LIAR.

    The truth is that if you make less that $150,000 per year, your Taxes WILL GO DOWN under an Obama Administration.

    if you make over $250,000 per year, your income taxes will increase slightly ... I'm OK with that ... we've got to pay for this stupid war until the Democrats get control of spending from this Republican President and his 6 years of a Republican Congress.

    If you make between $150,000 and $250,000 your taxes will not change.

    How's that for straight talk, you LIAR?!!

    August 8, 2008 11:57 am at 11:57 am |
  2. Tarrie

    The problem with these ' Celebrity' ads is once again, it fails to high light McCain's blue print for America. There is no contrast in the ad, which leaves many americans to be think, what is McCain strategy from for America?

    August 8, 2008 11:57 am at 11:57 am |
  3. Richard

    I can't wait for mcshames wife to compete in the biker beauty contest. Just think, he's willing to sell another wife down the river for his political ambitions. Watch the polls really open up in October. People want substance and not the same old bs, we've had for the last 8 years. He says humour, his commercials are not humorous, they are racist. No one is willing to keep jumping on him. The old white haired, wrinkly faced dude! Will get his comeuppance soon!

    August 8, 2008 11:57 am at 11:57 am |
  4. Anonymous

    So the son of an admiral who went to one of the most exclusive colleges in the country, served as an officer in the Navy, served in the senate for 26 years, married into a $100 million beer fortune, wears $500 Farragamo loafers, has and spend literally every day of his life enjoying benefits provided by the federal government is one of "us."

    The guy who was raised by a single parent, at times on food stamps, worked his way through public schools into two of the most prestigious universities in the world, worked to organize poor people, married another self-made person from the South Side of Chicago, and just recently paid off his student loans, is the elitist.

    Does that cover it?

    August 8, 2008 11:58 am at 11:58 am |
  5. John

    Lynn, your attacks on Obama have no basis in fact. You said he's a flip-flopper. What has he flip-flopped on? I can tell you *factually* that McCain said he'd cut taxes, then raise them, then cut them, then raise them NUMEROUS times. I can tell you *factually* that McCain worked (real hard) to block MLK being a holiday in Arizona, then changed his mind (once he started running for president, surprise, surprise). I can tell you *factually* that he was against off-shore drilling and is now for it (even though he admitted it wouldn't help). I can tell you *factually* that he mixed up shiites and sunnis. I can tell you *factually* that he had no idea that Czechoslovakia doesn't even exist anymore.

    Obama a stutterer? Right! That's funny. Next you'll tell me that McCain is an eloquent speaker like James Earl Jones, right? Obama corrupt? Right McCain is morally beyond reproach. Like when he was cheating on his first wife with his current one, dump her and married the second one a month later, right? Lying? Honestly, back up your statements with instances. It's easy to sling mud when you don't back them up with facts. Self-annointed Messiah? All I can say is jealousy is not a good thing!

    August 8, 2008 11:58 am at 11:58 am |
  6. Hook Em

    These ads are offensive and disregard the truth. It shows that McCain, like George Bush, will go to any lengths to SCARE the American public. All of this coming from someone who promised a civil and honest campaign. This is out of control and if he wins this election it will show that our country is in serious trouble. John McCain is not telling us what he is going to do, instead he is running shameless ads. This just shows the kind of values and morals that our "Maverick" really has. I don't understand how anyone, regardless of their political preference, can think ads like this are beneficial to the American public. He is beyond hypocritical and should be ashamed. Presidential candidates should act like role models.
    Hey kids if you are ever scared you might lose, call your opponent a liar and paint him to look like a monster, oh and be sure to really scare the publics who you rely on, that will help you to victory. Give me a break . Wake up.

    August 8, 2008 11:58 am at 11:58 am |
  7. Farrell, Houston, Tx

    This is McCain's way of avoiding real issues, which he knows nothing about, so he continues his none newsworthy attack ads. Wait until the debates come and watch McCain fold like a house of cards. The GOP knows McCain is no debate match with Obama and these ads are proof they are running scared.

    August 8, 2008 11:59 am at 11:59 am |
  8. Anonymous

    McCain has chosen the Bush strategy of telling people he should be elected because he's nothing special?

    I'm convinced.

    August 8, 2008 11:59 am at 11:59 am |
  9. Roger (Dallas)

    Sen. Obama I am going to vote for you no matter what. But please, please, please don't let Grandpa Munster keep hitting you with these outrageous lies and not fight back! It is too important to the country that you be elected and like it or not, there are a lot of people out there who believe this crap the McCain campaign is generating.

    You have a positive message for the future while McCain reiterates the same old tired junk we have put up with for years! Enough is enough!

    August 8, 2008 11:59 am at 11:59 am |
  10. vic nashville,Tn

    Mc Cain is right Obama doesn’t know how many states in this country
    Hillary 08

    August 8, 2008 12:00 pm at 12:00 pm |
  11. Michelle

    If the media would do its job, then McCain wouldn't even have to
    air these ads.

    When will the media start to vet Obama?

    August 8, 2008 12:01 pm at 12:01 pm |
  12. CM

    So a guy who earned his way through college on loans and scholarships and made his own path to where he is is out of touch?

    Might I remind some that he only recently joined the millionaires club through book sales. He didn't marry or be born into money like some others.

    Obama, hit em back and hit em hard for trying to fool the people for the third time this decade.

    August 8, 2008 12:01 pm at 12:01 pm |
  13. Greg

    It boggles my mind that people in an industry that will be negatively impacted by an Obama presidency would contribute to his campaign. Then again, it boggles my mind that Americans would so willingly vote for socialism! If Obama is elected, it will be verified that Americans are IDIOTS!

    Taxes should be flat across the board. A progressive tax system is at the heart of socialism. It will be a complete and utter disgrace if Obama is elected.

    There is no reason to penalize those who are successful with a higher tax rate only to redistribute the money to people who don't care enough about themselves to GET A JOB!! It shouldn't be easy and "fun" to be poor; there needs to be an incentive to pulling yourself out from the bottom.

    August 8, 2008 12:01 pm at 12:01 pm |
  14. Pam

    LMAO!!! McCain can't use a computer and he's calling Obama out of touch??? That's hysterical!

    August 8, 2008 12:02 pm at 12:02 pm |
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