August 30th, 2008
05:35 PM ET
10 years ago

First Obama ad on Palin avoids mentioning her at all

Palin makes fewer appearances than Bush in first Obama ad since her pick.

Palin makes fewer appearances than Bush in first Obama ad since her pick.

(CNN) - Since Barack Obama distanced himself from his campaign’s first tough reaction to presumptive Republican VP nominee Sarah Palin, his team seems to be figuring out the best way to direct their fire. In the meantime, their ad approach when it comes to the Alaska governor is simple: keep aiming at John McCain.

Obama’s campaign has begun airing its first ad that includes Palin – but never criticizes her, or even mentions her name. The 30-second spot, which started airing Saturday on national cable in advance of next week’s GOP convention, keeps up the line of attack ran through the Democratic convention: that a McCain presidency would mean the continuation of the Bush policy approach. The campaign would not say how extensive the ad buy was.

"Well, he's made his choice," says the announcer in ‘No Change.’ "But, for the rest of us there's still no change. McCain doesn't get it, calling this broken economy 'strong.' Wants to keep spending ten-billion-a-month in Iraq. And votes with George Bush 90 percent of the time.

(Updated with Joe Biden's first general election ad after the jump)

"So, while this may be his running mate..." he continues, over footage of McCain and a smiling Sarah Palin, which shifts to footage of McCain and Bush. "America knows this is John McCain's agenda. And we can't afford four more years of the same."

An Obama spokesman had reacted to the announcement that McCain had tapped Palin as his running mate Friday with a statement that called her "the former mayor of a town of 9,000 with zero foreign policy experience."

Obama, who later complimented Palin in a statement, backed away from the criticism. "I think, you know, campaigns start getting these hair triggers," he told reporters. "And the statement that Joe and I put out reflects our sentiments."

UPDATE: The Obama campaign also released its first ad featuring Joe Biden, which stresses his Scranton, Pennsylvania roots in advance of his Monday visit to the area.

“Scranton’s a place that never leaves you. It becomes part of your heart,” Biden says in the 30-second spot, which is airing in Northeast Pennsylvania. “Barack Obama learned the same lesson while being raised by a single mom and his grandparents.”

The new tagline: "Obama-Biden. For the change we need."

soundoff (292 Responses)
  1. pat

    I'm a Hillary Democrat for Obama. I think that John McCain's choice of Palin is refreshing coming from him. She may not have a platform that I believe in, but it is a refreshing chance that a Republican took.

    August 30, 2008 03:13 pm at 3:13 pm |
  2. Independent voting for Obama

    After McCain's VP selection, I'm voting for Obama without question. That was it, I was leaning toward McCain specially if he picked Romney but that ended.

    August 30, 2008 03:13 pm at 3:13 pm |
  3. Democrat Convert

    Obama/Biden is no match to the two republican contender. It is a mismatch -- Obama/Biden is clearly superior in terms of experienced, policy making, security issues, health care and foreign policies. McCain and the republicans are good on deceiving and manipulating the conservative – christians. This is the rennaisance year for Obama.

    August 30, 2008 03:14 pm at 3:14 pm |
  4. Festus, Montana

    I haven't seen such a dangerous couple since Boris and Natasha on the old Rocky and Bullwinkle cartoons.

    Obama / Biden 08.

    August 30, 2008 03:14 pm at 3:14 pm |
  5. Mike Dallas

    "Executive experience" is a claim any manager at Pizza Hut can claim, so, why have the Republicans set the bar so low for qualifications for a person to overlook the care and safety of 300 million people??? This just shows McCrypt is in the pocket of the rabid Right and these neocons have just turned the MAVERICK into a very old GELDING

    August 30, 2008 03:14 pm at 3:14 pm |
  6. Palin yes

    Palin got more experience than Obama.

    August 30, 2008 03:14 pm at 3:14 pm |
  7. Offended former HRC supporter

    As a former HRC supporter and registered independent female voter I am insulted that McCain thinks he can get my vote simply by selecting a woman, no matter how unqualified, and no matter how contrary her politics are to those of HRC. I was leaning slightly toward Obama, but this impulsive, desperate, clueless choice highlights his bad judgment and seals the deal for me – Obama all the way.

    August 30, 2008 03:15 pm at 3:15 pm |
  8. Elias Weston-Farber

    I am very troubled by McCain's decision to have Palin to be his vp. I will tell you right off the bat that i am for Obama/Biden however the country is divided and there is a possibility that McCain is elected. If so not only will we have to put up with McCain's ridiculous judgment what if he becomes sick and Palin has to step in, she will be completely and utterly lost. She will have no idea what to do. Not only could our country fall apart what if we are attacked when our enemies in the world hear this completely under qualified person is in control. Our military advisers will be pushing her to do things and she will have no diplomatic or foreign policy experience to weigh against what people are telling her to do. This country could completely fall apart.

    August 30, 2008 03:15 pm at 3:15 pm |
  9. Peter E

    Obama keeps criticizing McCain's record only because it shifts the focus away from the fact that Obama DOESN'T HAVE a record on any of the issues. But come the debates the candidates will have to speak for themselves and McCain will trounce Obama hands down! Obama is a great orator, makes great prepared speeches, but time and time again in the primary debates he couldn't even state what he himself stands for!

    August 30, 2008 03:15 pm at 3:15 pm |
  10. Anonymous

    Palin: you're no Hillary Clinton

    Quoting Lloyd Bentsen on Quayle:

    You're no Jack Knnedy

    August 30, 2008 03:17 pm at 3:17 pm |
  11. Pat

    I love how the demorats are running scared. They criticize Gov Sarah Palin for having no experience. Duh......what experience does nobama have? Who ever heard of him prior to four years ago, and what has he done in the Senate, other than run for President.
    What a joke!

    John McCain/Sarah Palin 2008

    August 30, 2008 03:19 pm at 3:19 pm |
  12. Harry

    I watched the McCain announcement of his VP pick. I found it strange that a man allegedly as intelligent as he, and one who had so seriously considered Palin as VP, he had to look down at his notes on the podium to announce her name. Was he reading a script from the party bigwigs??

    August 30, 2008 03:20 pm at 3:20 pm |
  13. Rudy

    Democrats: "Me thinks you complain too much."
    Are ya afraid?

    August 30, 2008 03:20 pm at 3:20 pm |
  14. Experience

    No one on either ticket has PRESIDENTIAL experience. Not even McCain. I'm sick and tired of this argument that Obama has no experience. I would still take his judgement over McCain's any day.
    Obama/Biden 2008/2012

    August 30, 2008 03:20 pm at 3:20 pm |
  15. Hillary Supporter

    Obama supporters are scary and prove to me on a daily basis that it is indeed the Obama supporters who divided the democratic party. I've never seen so many nasty, self-centered, egotistical people in one place in my life. I see why Obama gets the young vote! If any of these "college educated" Obama supporters actually did any research before formulating an opinion that is only based on what their cronies are saying they'd find that Palin is more qualified to be POTUS than Obama! It is an shame that he may become president. He will change absolutely nothing because there is a whole congress that has to vote too and he is the one that will say and do anything to get elected. How can you Obama supporters be sooooooooooooooo stupid?

    August 30, 2008 03:20 pm at 3:20 pm |
  16. Joe from Florida

    I have to admit, I am a white man of 78 years, and I did not want to vote for Obama. But Palin makes even more scared than Obama. I will not vote at all.

    would never have voted for Obama

    August 30, 2008 03:20 pm at 3:20 pm |
  17. Chuck

    Easy to see the outcome now!

    Obama – Biden 2008

    August 30, 2008 03:20 pm at 3:20 pm |
  18. Michael


    To all the Democrats saying John McCains pick of VP is an insult to the average intelligence of Americans is laughable. She has only little less experience than Obama, which is the primary reason she was picked. Every negative comment on her is a negative comment on your Obama. McCain will win because you put ego in front of party unity. HRC would have won you the presidency in a heartbeat. The party should decide on the candidate, and the people should decide on the president. The election for the American presidency is complete lunacy.

    August 30, 2008 03:20 pm at 3:20 pm |
  19. Palin is worth

    Obama supporters are blind , deaf and dumb.
    They can't fathom the fact that he isnt a Messiah.

    Palin's husband is just an "operator" in BP.

    Unlike, Obama's wife Michelle, who was promoted and paid hefty salary of $250,000 because of connections to lobbyists and Axelrod's firm. Get the facts morons.

    August 30, 2008 03:20 pm at 3:20 pm |
  20. Joyce, NY

    Sarah Palin has already begun to capture the hearts and souls of Americans. Did you see how donations to McCain spiked up right after the announcement?

    Go Sarah!!!!

    McCain/Palin 08'

    August 30, 2008 03:21 pm at 3:21 pm |
  21. RedDotinaBlueState

    Is this a CNN forum or a DNC forum? Hard to tell. Man, you Democrats sound nervous. The Hillary blogs are buzzing with the Palin news. You know you can't win if just 5% of Hillary's voters defect. It was a stroke of genious, a 50 yard bomb on a 4th-and-1 play! Barack Hussien Orator is polling terribly among LIKELY women voters and he knows it. He won't attack Palin because he knows he can't afford to.

    August 30, 2008 03:21 pm at 3:21 pm |
  22. MS Redhead

    Why all of a sudden are you Obama supporters screaming for Hillary supporters and undecideds to NOT vote for McCain/Palin? Could it be you FINALLY realize Obama needs our votes? Let me respond to a few of your accusations:

    -that Palin is too inexperienced;
    (Better than having an inexperienced President)

    -that Palin was picked only because she was a WOMAN;
    (Obama was picked because he is Black)

    -that Hillary has more qualifications than Palin;
    (Admitted, but I can’t vote for Hillary in this election, can I?)

    -that we would dishonor Hillary if we voted for McCain/Palin;
    (You dishonored Hillary and ALL WOMEN for not choosing her.)

    -that McCain is pandering and a sexist for choosing a WOMAN;
    (You pandered to the Black community for choosing a Black man and
    with all of your Hillary bashing, I’d say all of you are SEXIST, too.)

    -that McCain insulted all WOMEN for choosing a WOMAN;
    (No, YOU insulted all WOMEN when you denied Hillary.)

    -that McCain is out of touch;
    (Admitted, but not so out of touch that he wouldn't listen to 18 million
    Hillary supporters—unlike Obama and the DNC.)

    I have one question for all of all of you Obama supporters: If you think so highly of Hillary—WHY DIDN’T YOU SUPPORT HER FOR VP? Instead, you ridiculed her, bashed her, and DISHONORED HER with your lack of respect for her experience and leadership. YOU are a bunch of HYPOCRITES. Hillary was the best candidate for PRESIDENT—not VICE PRESIDENT—and you all blew it.

    McCain/Palin ’08 Hillary ‘12

    August 30, 2008 03:21 pm at 3:21 pm |
  23. ruthanne

    I am appalled at John McCain’s VP choice! When I heard the news, I actually hoped for a moment that it could be some sort of joke, maybe a SNL bit—It’s just Tina Fey, right? But no, unfortunately it is reality. Has he lost his mind?? I am a Hillary Clinton supporter and supposedly just the type of woman John McCain is pandering to with this horrible choice of VP. But, instead, I find his choice to show very poor judgment and to be just plain insulting. It would be laughable–if it weren’t so serious. Sarah Palin is not even heavy enough to be called a light-weight and she makes the choice of Dan Quayle seem like pure brilliance! John McCain has definitely put politics before country by picking someone who is not qualified to be Vice President, much less President, of the United States. Barack Obama is right when he says, “John McCain just doesn’t get it.”!!!!!

    August 30, 2008 03:21 pm at 3:21 pm |
  24. DrMan

    I love how the libs say she doesn't have experience. Maybe she doesn't have a lot, but neither does Obama. I'd much rather have a vice-president learn from the president than vice-versa. The bottom line is libs would complain no matter who McCain picked so it's best just to ignore them.

    August 30, 2008 03:22 pm at 3:22 pm |
  25. Dennis K

    Do the democrats remember that Bill Clinton was only a governor when he was elected president? No congressional or foreign policy experience. So, what's the problem with Palin?

    August 30, 2008 03:22 pm at 3:22 pm |
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