August 30th, 2008
05:35 PM ET
10 years ago

First Obama ad on Palin avoids mentioning her at all

Palin makes fewer appearances than Bush in first Obama ad since her pick.

Palin makes fewer appearances than Bush in first Obama ad since her pick.

(CNN) - Since Barack Obama distanced himself from his campaign’s first tough reaction to presumptive Republican VP nominee Sarah Palin, his team seems to be figuring out the best way to direct their fire. In the meantime, their ad approach when it comes to the Alaska governor is simple: keep aiming at John McCain.

Obama’s campaign has begun airing its first ad that includes Palin – but never criticizes her, or even mentions her name. The 30-second spot, which started airing Saturday on national cable in advance of next week’s GOP convention, keeps up the line of attack ran through the Democratic convention: that a McCain presidency would mean the continuation of the Bush policy approach. The campaign would not say how extensive the ad buy was.

"Well, he's made his choice," says the announcer in ‘No Change.’ "But, for the rest of us there's still no change. McCain doesn't get it, calling this broken economy 'strong.' Wants to keep spending ten-billion-a-month in Iraq. And votes with George Bush 90 percent of the time.

(Updated with Joe Biden's first general election ad after the jump)

"So, while this may be his running mate..." he continues, over footage of McCain and a smiling Sarah Palin, which shifts to footage of McCain and Bush. "America knows this is John McCain's agenda. And we can't afford four more years of the same."

An Obama spokesman had reacted to the announcement that McCain had tapped Palin as his running mate Friday with a statement that called her "the former mayor of a town of 9,000 with zero foreign policy experience."

Obama, who later complimented Palin in a statement, backed away from the criticism. "I think, you know, campaigns start getting these hair triggers," he told reporters. "And the statement that Joe and I put out reflects our sentiments."

UPDATE: The Obama campaign also released its first ad featuring Joe Biden, which stresses his Scranton, Pennsylvania roots in advance of his Monday visit to the area.

“Scranton’s a place that never leaves you. It becomes part of your heart,” Biden says in the 30-second spot, which is airing in Northeast Pennsylvania. “Barack Obama learned the same lesson while being raised by a single mom and his grandparents.”

The new tagline: "Obama-Biden. For the change we need."

soundoff (292 Responses)
  1. Wendy On Canada

    I hope people do their research on this woman before voting. She is no Hillary Clinton, not even close. She is against a woman's right to choose even in the cases of rape or incest, she cares nothing about environmental issues, she is under investigation for "abuse of power", said in an interview that Hillary was a "whiner", said in another interview a short time ago she didn't know what the VP did all day & has no foreign policy experience at all. Obama is not mentioning her in his ads but the rest of us should make sure we know who this person is who will be a "heartbeat" away from the Presidency if McCain is elected. Scary.

    August 30, 2008 12:02 pm at 12:02 pm |
  2. has

    McCain's VP choice of Palin clearly shows that his judgement is flawed!!!! If experience were the key, our country should be in great shape at this time.. Speaking of judgement... those that voted for our present administration hold some responsibility for the mess that this country is in. We as Americans need to use our heads for something more then a hat rack. We need to pay attention to the facts.. do your own research and come up with a decision that makes since... remember we are all on this boat TOGETHER...We Shall either float together as one or SINK as FOOLS!!!!

    August 30, 2008 12:03 pm at 12:03 pm |
  3. More hate from Obama's uniters of hope

    I love it....
    Obama has Zero experience, used race baiting to steal the nomination from HRC.

    Now his supporters are criticizing Palin's impressive- albeit scary conservative record- as inexperience.

    You can not get any less qualified candidate than Obama- with no experience at all, no mandate from his own party.

    And don't exalt HRC to her supporters now that your hatred destroyed her. It will NOT work. Palin is NO HRC- wow... really? Hello.... Palin is Palin- a strong, qualified, experienced CONSERVATIVE leader of the the other side.

    You bet she is a threat to the lame Obama. I voted for the best- HRC. I did not hate, racebait, gender trash felloe democrats. I did not insult, denigrate and demean Hillary and her voters.

    YOU did. So now suffer the consequences- a conservative court... overturning Roe vs Wade... I'm 54 years old. It does not matter to me. I was never PRO-abortion... but I did fight for choice.

    You kicked me in the butt and I won't be helping you vitriolic anti-Hillary woman-hating sexist haters voting on race only to win in NOV.

    August 30, 2008 12:03 pm at 12:03 pm |
  4. Sarah Who and what about the economy

    When John McCain Picked Governor Sarah Palin to be his running mate he showed lack of Judgement and did not put the country first he chose instead to put his election first.
    Not that Governor Palin is a bad person but she lacks the one thing the Vice President must have and that is EXPERIANCE, Being the Mayor of a small town around 8500 people and then the Governor of state with the population about the Size of Memepis dose not give you that experiance.
    The person who is next in line must have more experiance than that, after all they only are a heart beat a way from being the Peisdent of the United States of America the more powerful nation on the face of the earth.
    McCain put himself first and the country second in trying to reach out and get Hillary Cliton voters to swing his way.
    What does Palin know about the Economy?, McCain already stated that he did not know much that, and the Economy is the biggest issues facing the American People today, homes lost, jobs lost, hope lost, What will this Ticket do for the American people, not one thing.Only Obama and Biden can restore the American Dream they put the country First.

    August 30, 2008 12:03 pm at 12:03 pm |
  5. Audrey

    This is the wrong choice for the wrong reason.

    August 30, 2008 12:04 pm at 12:04 pm |
  6. Kurtis in Connecticut

    This is a no-brainer. Obama needs to hammer in one message regarding McCain's VP choice. That a 73 year old man who has survived cancer 4 times chose a running mate who is a complete unknown and who has even less experience that Obama himself. McCain's first presidential decision is completely irresponsible. Thank God he won't get a chance to make more. Leaving a hockey mom one heartbeat from the most difficult job in the world would be disastrous. He would have done better choosing Tom Ridge.

    A real risk would have been to dump the Christian Coalition as a core constituency. Well, thank goodness. Now I know without a doubt that a Democrat will be the next President of the United States of America.

    August 30, 2008 12:04 pm at 12:04 pm |
  7. Joan

    Whatever respect I did have for McCain just flew out the window. He proved himself to be a senile old man with NO judgement by chosing Palin in this irresponsible act. And she should have known better than to accept a position that she is not qualified for , not to mention her having obligations to her family.
    The problem is that there are many who will vote Republican no matter who is running -even if it were Mickey Mouse!
    Obama/Biden 2008

    August 30, 2008 12:04 pm at 12:04 pm |
  8. Jimi NY

    This is called, "senility." Is John McCain the President we want? He's already losing his mind by picking Palin, but I don't need to say this because it's obvious. What was he thinking? He wants to lead the country and he can't even make a common sense decision. And now he's a "Maverick." We are gonna hear the term he's a "Maverick" over and over and over now. He's not a "Maverick." He's demented! This is not the change we are looking for. The only change Palin is going to bring is the changing of his diapers because Cindy won't do it.


    August 30, 2008 12:04 pm at 12:04 pm |
  9. Pat

    I believe McCain's poor judgement has been exposed big time: I believe the choice he made is irresponsible and insulting to all of us, including the candidate herself.

    August 30, 2008 12:04 pm at 12:04 pm |
  10. Scott Tucson

    Palin can speak normally, Obama can't without a telepronter. Palin ran a State goverment, Obama runs his mouth. Obama talks about change, Palin accomplishes change. Palin a new fresh face, Biden an old DC insider. Palin might shake things up in DC, Obama & Biden same old liberal stuff.

    August 30, 2008 12:04 pm at 12:04 pm |
  11. Abby

    Are all Republicans at their convention going to let this happen? Don't any of the the Repub leaders care about their safety, the safety of their constituents or their families? Don't any of the Repub party leaders have the guts to stand up and say, "This is wrong and "unsafe for the nation" (to put it mildly). What an insult to the American people, besides being insane. He has met her once and wants her as VP.That's real leadership! I wouldn't trust her as my kids babysitter.

    August 30, 2008 12:04 pm at 12:04 pm |
  12. Philip

    If McCain was going to pick a woman, there were more qualified options (Hutchinson from Texas for example).

    Instead he chose the younger, more attractive, less experienced Palin. McCain showed his lowly opinion of women, thinking that they will be fooled by this woman,

    There are also male Hillary supporters who will definitely now stick with the Dems.

    Poor judgement from an old man.

    August 30, 2008 12:04 pm at 12:04 pm |
  13. J, FL

    I love how the political machine, and some are saying this was the worst pick for McCain. Actually, as a man I love the pick and was very excited to learn that he chose a woman to be his running mate. The experience factor is still on the table for me as Obama has no meaningful accomplishments. Biden is a loose cannon that this country cannot afford. What's going to happen if something like 911 happens? Let's bomb them, and them, and them? His mouth gets him into trouble, and the country cannot afford him. As someone said, Pelosi is 2 heartbeats away from the presidency. I lived out in California for 10 years, and couldn't stand the power hungry woman. Palin seems like a more down to earth woman, and person, who wants to bring meaningful change. I'm sorry people, I cannot vote for Obama/Biden. Do your research on the candidates before spewing off at the mouth saying you don't like McCain/Palin as this is the CHANGE WE CAN BELIEVE IN!

    August 30, 2008 12:05 pm at 12:05 pm |
  14. Dem for McCain

    Just hope John has a good set of doctors. Not only do we need him more than ever, we love him!

    August 30, 2008 12:05 pm at 12:05 pm |
  15. elle


    I hope that this VP choice does not go over well. The cynical bid for women's votes, especially those of ex-Hillary supporters, will hopefully fail. Women who go out to work every day know that Hillary Clinton has worked, served, and taken abuse for years, and now it's a hockey mom and ex-beauty queen from Alaska who gets to be on a 2008 ticket! The nomination is undeserved. It could possibly backfire on McCain by the loss of even Republican women who have a sense of fair play!
    It is obvious that McCain advisers chose Palin because she is young, telegenic, and a woman. Does anybody remember that the older George Bush chose Dan Quayle in '88 as his VP running mate, feeling that he would add youth and sex appeal to the ticket? That too was not a good idea. Bush dumped him for the '92 ticket but lost anyway.

    August 30, 2008 12:05 pm at 12:05 pm |
  16. Ken, LA California

    This is nice she is better than Romney, Guiliani, Hackubee, these three guys cannot come close to the achievements of this lady. As a republican I was not excited about a 72 year old president, but now that he will have a new young Brunnet Wife sorry VP, im very excited na she come as a total package with 5 children, the last one being 5 months old, finally we will have a breast feeding VP, im excited.

    August 30, 2008 12:05 pm at 12:05 pm |
  17. Thomas

    McCain is clearly thinking with the wrong head!

    August 30, 2008 12:06 pm at 12:06 pm |
  18. Brian Page

    Blame game
    I'm predicting that the hurricanes are the republicans- Pres. Bush's fault

    August 30, 2008 12:06 pm at 12:06 pm |
  19. Very Interested Observer

    BTW.... Gulf Coast residents.... I wish you very good luck with Gustav, you have had enough and don't need this.

    My prayers are with you all!

    August 30, 2008 12:06 pm at 12:06 pm |
  20. JEFF


    August 30, 2008 12:06 pm at 12:06 pm |
  21. how about this one CNN

    Nick mentioned it on another thread, and it's been mentioned elsewhere, and I brought it up with my husband last night too.

    Don't be surprised if somewhere in the next 60 days Palin withdraws as VP, freeing up McCain to name Mitt or Pawlenty or Lieberman. What does he gain?

    He will have demonstrated that he's not afraid to put a woman on the ticket, it will interrupt the Democrats in mid-stride and most importantly, it allows the Republicans and moderates who are freaking out about the Palin choice to take a collective deep breath and say, "wow, this is so much better". They'll then return to McCain's side in the General Election.

    Think this won't happen? Just watch. I'd be taking bets that her name will NOT be on the ballot on November 4.

    August 30, 2008 12:09 pm at 12:09 pm |
  22. Niel


    McCAIN 2008

    August 30, 2008 12:09 pm at 12:09 pm |
  23. jn

    I was reading articles from Alaska's newspapers last night and the Alaskans are thrilled she is running for VP...Not the kind of thrilled you'd expect...They are happy to see her go, they beleive this is all pandering done by the Republican party and feel she is involved in much dirty politics...just to name a few...her husbands in big oil, she took polar bears off the endangered species list so they can be killed and have a way to drill...and by the way, she had a 90% approval rating 3 years it is down to 67% according to the Alaskan news. Don't be fooled by what the Repubs tell you, it's all a lie to make her look good...She won't last long and I'm not worried at all! Her own state will probably be putting her in jail on October 31st anyway..for all her corruption she's commited..oh and by the way, I have a child with Autism and I have been a stay at home's hard work..I can't really see her use this as a big family value when she is willing to leave her baby to become VP..That is a very SELFISH act!!!!!!

    Great ad by the way Barack! Loved it Loved it lLoved it!!!!!

    August 30, 2008 12:13 pm at 12:13 pm |
  24. Marj,Paso Robles, Cal

    Uhbama can't attack her as she is more qualified than he is.

    August 30, 2008 12:13 pm at 12:13 pm |
  25. Generation X

    To JP Michigan: You are right that Sarah Palin has some executive experience as a mayor of 9000 people, and a governor of 700,0000 people. Obama represented a district twoce that number in the Illinois state legislature. And need I mention that Obama is a senator from a state of millions of people? How on earth can you compare apples to oranges? Oh, before you forget, Palin is under criminal investigation by the Alaska Republican State Legislature. That's experience you can count on. NOT!

    August 30, 2008 12:13 pm at 12:13 pm |
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