(CNN) - The closing line of the new John McCain-Sarah Palin ad — “the change we need” - has become a constant campaign catchphrase this month.
But not for the Republican ticket.
Democratic presidential nominee Barack Obama, who has used the slogan “Change You Can Believe In” for most of his White House run, first used the line “that’s the change we need right now” in his convention acceptance speech at the end of August; running mate Joe Biden used it in his first campaign ad. By last week, the campaign — which hasn’t retired the old motto - was holding “Change We Need” events across the country.
What does Obama himself think of the matching slogans? He told a Colorado crowd Monday that “imitation is the sincerest form of flattery” - but asked rhetorically why McCain didn’t borrow some of his ideas as well.