September 15th, 2008
07:00 PM ET
6 years ago

Both campaigns embrace 'Change We Need'

Obama and McCain are now both using the same slogan.
Obama and McCain are now both using the same slogan.

(CNN) - The closing line of the new John McCain-Sarah Palin ad — “the change we need” - has become a constant campaign catchphrase this month.

But not for the Republican ticket.

Democratic presidential nominee Barack Obama, who has used the slogan “Change You Can Believe In” for most of his White House run, first used the line “that’s the change we need right now” in his convention acceptance speech at the end of August; running mate Joe Biden used it in his first campaign ad. By last week, the campaign — which hasn’t retired the old motto - was holding “Change We Need” events across the country.

What does Obama himself think of the matching slogans? He told a Colorado crowd Monday that “imitation is the sincerest form of flattery” - but asked rhetorically why McCain didn’t borrow some of his ideas as well.


Filed under: Candidate Barack Obama • John McCain
soundoff (53 Responses)
  1. Tim in Canada

    The whole world is looking for change at the moment, perhaps peace for a little while so we can heal. The world is looking up to Amerca as a child to a mother, so let's give peace a chance and vote for unity.

    CNN does not post my comments anymore and I wonder why.

    September 15, 2008 10:05 pm at 10:05 pm |
  2. Concerned Citizen, IN

    Seriously, this is a blatent rip-off because the polls show America wants change. "New York Woman" must be drinking the kool aid again and "Maggie" must have just tuned into the race. It's just sad to think that people will vote to continue the failed "trickle down" policies of Reagan and Bush with McCain when our country is in a tremendous economic free-for-all. The republicans created the housing crisis through deregulation and that has led to the meltdown we are facing.

    I encourage everyone to visit FactCheck.org so you can see true analysis since CNN has stopped journalism in favor of tabloid trash.

    September 15, 2008 10:06 pm at 10:06 pm |
  3. Lynne Kuber

    The only "change" Obama will bring is "chump change". I have watched his campaign for the past 20 months and STILL DO NOT KNOW WHAT THE MAN STANDS FOR AND WHAT ACTUAL PROGRAMS, PROPOSALS HE INTENDS TO PUT FORTH?.......I have also watched journalists on your station and MSNBC fail time after time to hold Obama to the same standards you imposed on Hillary Clinton, John McCain and now Sarah Palin. Can you say FAVORITISM......I mean...it is so obvious to the viewer where your station stands.....not unlike Chris Matthews; Keith Oberman; Andrea Mitchell of MSNBC, you are all in the "tank" for Obama.
    As a former newspaper reporter, I find your coverage appalling. In "Intro to Journalism" I learned you keep yourself out of the story and do not inject your opinion or view......something all of you have obviously forgotten.

    September 15, 2008 10:06 pm at 10:06 pm |
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