(CNN) - The Obama campaign is preparing rolling out a new line of “faith merchandise” – the latest move in an ambitious effort to win over religious voters.
“Check out the Believers for Barack, Pro-Family Pro-Obama, and Catholics for Obama buttons, bumper stickers and signs....” says Obama Deputy Director of Religious Affairs Paul Monteiro in an e-mail obtained by the Beliefnet Web site.
“Believers for Barack rally signs and bumper stickers, along with all Pro-Family Pro-Obama merchandise, are appropriate for people of all faith backgrounds. We'll soon be rolling out merchandise for other religious groups and denominations, but I wanted to get this out to you without delay,” he adds.
Both campaigns have been making a major push for the Catholic vote, which has gone to the winning presidential campaign in every race since 1976, except Al Gore’s 2000 White House bid.
Beliefnet reported that "Clergy for Change" and "Pro-Israel Pro-Obama" merchandise will soon be offered.
Last week, the Obama campaign began to offer merchandise with a slightly more worldly appeal: New York’s Mercedes-Benz Fashion Week marked the debut of clothing and accessories by some of the nation’s top designers. The collection, announced earlier this summer, includes totes, shirts and other merchandise designed by about two dozen major industry names, including Narciso Rodriguez, Zac Posen and Vera Wang.